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Write Great Web Content: Plain Language in Action Session 4: June 6, 2011
Course topics for Session 4 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Course topics for Session 4 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Part 1: Review topics and homework from Session 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Course topics for Session 4 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Part 2: Write headings to make web content scannable ,[object Object]
How do these headings help the reader scan?
Two types of headings ,[object Object],[object Object]
Message headings ,[object Object],[object Object],[object Object]
Topic headings ,[object Object],[object Object],[object Object]
In-class practice: add headings to this VA content
For discussion: Five clear signs your content needs headings ,[object Object],[object Object],[object Object],[object Object],[object Object]
Only well-written headings are helpful
Revise the AIR headings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Course topics for Session 4 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Part 3: Write meaningful hypertext links ,[object Object],[object Object]
Five guidelines for writing hypertext links ,[object Object],[object Object],[object Object],[object Object],[object Object]
How could we use links to shorten this content?
Make sure “what you click is what you get”
“ Price your savings bonds”    “Tools”
Study all the ways these web writers have chosen meaningful words for links
Course topics for Session 4 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Revise these “click here” links ,[object Object],[object Object],[object Object]
Course topics for Session 4 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Part 5: Write web content search engines can find and rank highly
Guidelines for writing for search engines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How well will search engines find and rank these country trash pages?
Will Google like Henrico’s trash page better than Baltimore’s?
Course topics for Session 4 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Part 5: Session 3 wrap-up ,[object Object],[object Object],[object Object],[object Object],[object Object]
Part 5: Session 3 wrap-up, continued ,[object Object],[object Object],[object Object]
Course topics for Session 4 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Part 7: Writing and reading homework for Session 4 ,[object Object],[object Object],[object Object],[object Object],[object Object]
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Session4 pl online_course_6_june2011

Notas del editor

  1. http://www.cancer.gov/cancertopics/coping/chemotherapy-and-you/page5
  2. http://www.patientsafety.gov/vision.html
  3. http://www.airea.com/AIRINFO/AboutAIR.aspx
  4. http://west.thomson.com/products/services/law-school-exchange/default.aspx
  5. http://www.fda.gov/AboutFDA/ContactFDA/ReportaProblem/default.htm
  6. http://www.treasurydirect.gov/indiv/indiv.htm
  7. http://www.treasurydirect.gov/indiv/tools/tools.htm
  8. http://www.archives.gov/research/start/plan-visit.html
  9. http://www.baltimorecountymd.gov/Agencies/publicworks/solid_waste/trash.html
  10. http://www.co.henrico.va.us/departments/utility/solid-waste/automated-trash-collections/
  11. http://www.usa.gov/webcontent/managing_content/organizing/links.shtml
  12. http://www.usa.gov/webcontent/technology/search/optimization.shtml