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Session4 pl online_course_6_june2011
1.
Write Great Web
Content: Plain Language in Action Session 4: June 6, 2011
2.
3.
4.
5.
6.
7.
How do these
headings help the reader scan?
8.
9.
10.
11.
In-class practice: add
headings to this VA content
12.
13.
Only well-written headings
are helpful
14.
15.
16.
17.
18.
How could we
use links to shorten this content?
19.
Make sure “what
you click is what you get”
20.
“ Price your
savings bonds” “Tools”
21.
Study all the
ways these web writers have chosen meaningful words for links
22.
23.
24.
25.
26.
Part 5: Write
web content search engines can find and rank highly
27.
28.
How well will
search engines find and rank these country trash pages?
29.
Will Google like
Henrico’s trash page better than Baltimore’s?
30.
31.
32.
33.
34.
35.
Resources
36.
Resources
Notas del editor
http://www.cancer.gov/cancertopics/coping/chemotherapy-and-you/page5
http://www.patientsafety.gov/vision.html
http://www.airea.com/AIRINFO/AboutAIR.aspx
http://west.thomson.com/products/services/law-school-exchange/default.aspx
http://www.fda.gov/AboutFDA/ContactFDA/ReportaProblem/default.htm
http://www.treasurydirect.gov/indiv/indiv.htm
http://www.treasurydirect.gov/indiv/tools/tools.htm
http://www.archives.gov/research/start/plan-visit.html
http://www.baltimorecountymd.gov/Agencies/publicworks/solid_waste/trash.html
http://www.co.henrico.va.us/departments/utility/solid-waste/automated-trash-collections/
http://www.usa.gov/webcontent/managing_content/organizing/links.shtml
http://www.usa.gov/webcontent/technology/search/optimization.shtml
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