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2007 – iPhone Announced2007 – Silverlight introduced2007 – Hulu2007 was some year for consumers and truly the perfect storm of a strong economy high consumer spending and a revitalization of once burned DOT.COM professionals who saw the vision in the consumption of video everywhere.IphoneSilverlight – Smooth StreamingHulu2008 – Roku ReleasedAnd not so much about Roku but there is a lesson here. Consumer electronics don’t all come from Scientific Atlantic, Apple and Sony. They come from small agile companies who are flxible and speak to their customers need for their product.2011 – iPad 2 Launch dateBy now, if you aren’t getting your media to at least 5 different internet enabled devices in your out of touch, or in your 80’s, or in a developing country.
What do these saved seconds mean to you? If your site were an ecommerce site, your site would see significant growth in these four metrics:SEO ranking - We found that after we accelerated a website, Googlebot was able to crawl about twice as many pages as it was able to at the outset, as we halved the amount of time Googlebot needed to download each page. As you probably already know, Google allocates either a set amount of time, or a set amount of data, for crawling each site. The more pages that Google can crawl within these limitations, the better a site’s ranking will be.Page views – AOL found that visitors in the top ten percentile of site speed viewed 50% more pages than visitors in the bottom ten percentile. On average, visitors to the optimized site viewed 9% more pages than visitors to the unoptimized site.Increased conversions - Shopzilla decreased its average page load time from 6 seconds to 1.2 seconds and experienced a 12% increase in revenue and a 25% increase in page views. It also doubled the number of sessions from search engine marketing and cut the number of required servers in half. Increased revenue – Microsoft’s Bing conducted a test wherein they slowed their site down by 2 seconds. Users made almost 2% fewer queries, clicked 3.75% less often, and reported being significantly less satisfied with their overall experience. Conversely, speeding up the site by 2 seconds resulted in a 5% revenue increase.If every major online retailer in the US were to implement this acceleration this year, it would generate an additional $25 billion in revenue.
Libro de Michael Lewis del 2003 sobre la temporada 2002 de los A’s de Oakland y su General Manager Billy Beane.