The Impact of the Net on Lawyer-Client Relationships - Presentation Transcript 1. The Impact of the Net on Lawyers-Client Relationships Martin Ertl & Zak Greant // Davis LLP // 2009-10-22 2. Martin Ertl Lawyer (formerly at Davis) Entrepreneur Co-founder of Navarik Co-Founder of LexPublica <martin> 3. Zak Greant Electronic Frontier Strategist Entrepreneur Mozilla, MySQL, Open Source Initiative Co-Founder, LexPublica <zak> 4. Book Scale: Number of people reached per unit of cost 5. Newspaper (~10x) 6. TV (~100x) 7. Radio (~1000x) 8. Net (~1 000 000 x) 9. … and they can all talk to each other for $0 10. attention is scarce 11. engaging on the net 12. Offline Online Corporate profile, business card LinkedIn Office water cooler, cocktail party Twitter Coffee with friend Facebook Reading a law magazine RSS Writing articles & books. Peer review Blogging Present at a CLE seminar YouTube Initial meeting with client Skype 13. engage now 14. The Great Wave off Kanagawa Katsushika Hokusai (woodblock print, 1832) http://en.wikipedia.org/wiki/The_Great_Wave_off_Kanagawa