1. Faster Horses: Designing User
Interfaces for Children
Eric G. Myers
Director, Interactive Media & Marketing
Highlights for Children

10. Adults
Can read (probably)
Has reasonable mouse skills
Is familiar with web heuristics
Ignores advertising

11. Kids
8 years old
4 years old
Can read
Cannot read
Decent mouse skills
Poor mouse skills
Has trouble distinguishing ads from content

12. “If I had asked people what they wanted,
they would have said faster horses.”
― Henry Ford

13. “A lot of times, people don't know what
they want until you show it to them.”
-Steve Jobs
as quoted in BusinessWeek (25 May 1998)

14. “I want something else!”
- Jason Myers as quoted at dinner
time every night from 2007-2010

15. Fitts' Law:
The time to acquire a target is
a function of the distance to
and size of the target.

16. Continuous Partial Attention:
The process of paying simultaneous
attention to a number of sources of
incoming information, but at a
superficial level.
- Linda Stone

17. Inattentional Blindness:
Not perceiving things in plain sight due to
focus on a task or engagement with another
activity.

19. The Talent
Wes Ruvalcaba
Lance King
Ashley Chang
Sam Hetrick
Andy Bennett
Andy Anaya
James Jeansonne

20. http://www.puzzlemaniakids.com/

22. http://www.highlightskids.com

24. 3 Final Thoughts
Think
Like an Inventor
Test
Like a Scientist
Play
Like a Child

25. Q&A
Eric G. Myers
eric.myers@highlights.com
@RobotsNoFollow