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GAMIFICATION IS GETTING SERIOUS
The Opportunity
The Challenges: AI-Hard Problems
Intuitive Decisions Aesthetic Judgment
Contextual Reasoning Embodiment Issues
Some problems are still
hard to be solved even by
state of the art
algorithms, some of them
are even unsolvable
without human
contribution
Solutions: Serious Games & Gamification
Games with a Purpose (GWAPs) are digital games that
generate useful data as a by-product of play.
Serious Games, games designed for a primary purpose
other than pure entertainment. (E.g. education, health
care, emergency management, city planning…)
Gamification, the use of game design
techniques and game mechanics to enhance
non-game contexts
Who we Are - The Company
 We make games to solve problems with players contribution
 Startup company born in 2012
 Members with over 20 years of experience in software
development and game design
 Partner of several European Project
Who we are – The Team
Fausto Dassenno, Founder, CEO
Internet and mobile professional with 15+ years of experience in both
project management and active development on many different platforms
from the latest Web Technologies to iOS and Android devices.
Giuseppe Pasceri, Founder
Expert in product development and innovation, business
development and management (Yahoo, Corriere della Sera, eBay)
Spartaco Albertarelli
Head Game Designer of Editrice Giochi with more than 130 published games
distributed by Ravensburger, Fantasy Flight and Asmodee, winner of several
international awards.
Luca Galli
PhD, Director of Development, expert in gamification techniques,
game design paradigms, video games development technologies
and multi-platform deployment
What we do
GAME DESIGN We design creative and entertaining solutions for
traditional games or Serious Games used to solve business or
scientific problems.
(GAME) DEVELOPMENT Physical, Digital or Hybrid Games? At
Moonsubmarine we have the knowledge and the expertise to bring
any entertainment application to life using cutting edge
technologies used by AAA companies.
GAMIFICATION Our established Gamification Platform is designed
to be implemented in many different scenarios, from game specific
environments , internal business networks to educational institutes.
CONSULTING Do you need professional advice for designing,
developing, supervising or maintaining your applications? We have
been working in the field for years and managed dozens of different
projects, both industrial and research ones.
London: The Game
The official Museum of London videogame
for iOS devices, based on the London
Boardgame.
Contour of the garment
Low
Confidence
Image
Contour provided by the player
Tag of the target object
Sketchness: Serious Game for Image Segmentation
Game with a Purpose
for Fashion Images
Segmentation and
Fashion Trend
Prediction.
The game is able to
beat state of the art
algorithms for clothing
recognition by more
than 27% pixel
accuracy
SH2O: Gamification & Hybrid Game
Gamification platform and Hybrid
Boardgame to enhance Water
Sustainability adoption for Water
Utilities’ customers
Thank you!
Sail the Seas of Imagination with us at
www.moonsubmarine.com
Get in touch:
support@moonsubmarine.com
Twitter: @Moonsubmarine

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Moonsubmarine Presentation @ Mobilesoft 2015

  • 3. The Challenges: AI-Hard Problems Intuitive Decisions Aesthetic Judgment Contextual Reasoning Embodiment Issues Some problems are still hard to be solved even by state of the art algorithms, some of them are even unsolvable without human contribution
  • 4. Solutions: Serious Games & Gamification Games with a Purpose (GWAPs) are digital games that generate useful data as a by-product of play. Serious Games, games designed for a primary purpose other than pure entertainment. (E.g. education, health care, emergency management, city planning…) Gamification, the use of game design techniques and game mechanics to enhance non-game contexts
  • 5. Who we Are - The Company  We make games to solve problems with players contribution  Startup company born in 2012  Members with over 20 years of experience in software development and game design  Partner of several European Project
  • 6. Who we are – The Team Fausto Dassenno, Founder, CEO Internet and mobile professional with 15+ years of experience in both project management and active development on many different platforms from the latest Web Technologies to iOS and Android devices. Giuseppe Pasceri, Founder Expert in product development and innovation, business development and management (Yahoo, Corriere della Sera, eBay) Spartaco Albertarelli Head Game Designer of Editrice Giochi with more than 130 published games distributed by Ravensburger, Fantasy Flight and Asmodee, winner of several international awards. Luca Galli PhD, Director of Development, expert in gamification techniques, game design paradigms, video games development technologies and multi-platform deployment
  • 7. What we do GAME DESIGN We design creative and entertaining solutions for traditional games or Serious Games used to solve business or scientific problems. (GAME) DEVELOPMENT Physical, Digital or Hybrid Games? At Moonsubmarine we have the knowledge and the expertise to bring any entertainment application to life using cutting edge technologies used by AAA companies. GAMIFICATION Our established Gamification Platform is designed to be implemented in many different scenarios, from game specific environments , internal business networks to educational institutes. CONSULTING Do you need professional advice for designing, developing, supervising or maintaining your applications? We have been working in the field for years and managed dozens of different projects, both industrial and research ones.
  • 8. London: The Game The official Museum of London videogame for iOS devices, based on the London Boardgame.
  • 9. Contour of the garment Low Confidence Image Contour provided by the player Tag of the target object Sketchness: Serious Game for Image Segmentation Game with a Purpose for Fashion Images Segmentation and Fashion Trend Prediction. The game is able to beat state of the art algorithms for clothing recognition by more than 27% pixel accuracy
  • 10. SH2O: Gamification & Hybrid Game Gamification platform and Hybrid Boardgame to enhance Water Sustainability adoption for Water Utilities’ customers
  • 11. Thank you! Sail the Seas of Imagination with us at www.moonsubmarine.com Get in touch: support@moonsubmarine.com Twitter: @Moonsubmarine

Notas del editor

  1. Nielsen Report ESA 2015 Essential Facts on Videogames http://thenextweb.com/apps/2011/02/16/angry-birds-gamers-spend-200-million-minutes-playing-each-day/
  2. In general, any AI hard problem which could be solved by human intervention is a prime candidate to be solved with a game with a purpose. The tasks are not dissimilar from the tasks that are commonly solved by using the human computation paradigm, but they have to be manipulated in order to turn the task into a game. We will see later how to define such a task and how it is possible to map it into game instances. Intuitive Decisions: Combinatorial optimization tasks are common problems in computer science. Many of these tasks, for instance packing problems, are known to be NP-hard (nondeterministic polynomial time). Notable examples: Fold-it, Plummings Aesthetic Judgment: The creation of computational systems that can handle tasks which require a human-level perception and understanding of aesthetics, like judging the quality of motion, a sound, or an image, remains a largely unsolved challenge. E.G.: Talton tools for tree rapid prototyping Contextual Reasoning: these are the most frequent ones (e.g. ESP). Modern computer science often deals with human reasoning tasks. Solutions for these semantic problems require contextual information about the environment and the objects in it to resolve ambiguities and allow for useful results. E.G. Sketchness Embodiment Issues: utilizing human interaction with the physical environment to solve real world problems