Online vs. Offline Fundraising

How Internet Fundraising Differs from Traditional Fundraising Justin Hart, Vice President Communications, Lighted Candle Society founder, MyManMitt.com

About Justin ,[object Object],[object Object],[object Object],[object Object]

About The Lighted Candle Society ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ed Meese John Harmer

About MyManMitt.com ,[object Object],[object Object],[object Object],[object Object]

Understanding the principles of fundraising ,[object Object],[object Object],[object Object],[object Object]

Understanding trends in fundraising ,[object Object],[object Object],[object Object],[object Object],[object Object]

Most Important Trend ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Key Factor for Success ,[object Object],[object Object],[object Object],[object Object],[object Object]

Understand Why People Give ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Trends in ePhilanthropy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Understand what the Internet does well Accelerates Information Enhances Communication Fosters Collaboration Instant Notification Streamlines Transactions Drives Automation Improves Presentation Enhances Efficiency “ Always On” Personalization Anonymity Localization

Accelerate Information Accelerates Information disinformation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Trigger Happy Viral Potential Degrades trust Low cost/high risk

Enhances Communication Enhances Communication Information overload ,[object Object],[object Object],[object Object],[object Object],White noise Spammer No second chances The medium rules

Fosters Collaboration Fosters Collaboration Cheapens collaboration ,[object Object],[object Object],[object Object],Its basically free. Can spiral downward If you build it… Precedent setting

Instant Notification Instant Notification Accelerates expectations ,[object Object],[object Object],[object Object],“ did you miss this?” “ can’t you help me? Don’t fail Quality vs. quantify

Streamlines Transaction Streamline Transactions Liability/Failure Risks ,[object Object],[object Object],[object Object],Are you secure? Offline backup? Easy in, easy out Expectations

Drives Automation Drives Automation No Human Touch ,[object Object],[object Object],[object Object],Donors are smart Donors want attention Ear to the ground gone Generation factor

Improves Presentation Improves Presentation New skillsets ,[object Object],[object Object],[object Object],[object Object],Shed old formats Doing right: $$$ Not easy, regardless Fail quickly, learn

Increase Efficiency Increase Efficiency Overconfidence ,[object Object],[object Object],[object Object],[object Object],Entropy is natural Robot perception Patience is critical Need to waste time

“ Always On” “ Always On” “ Always On” ,[object Object],[object Object],[object Object],Support for issues Expectations Consistency 24/7 eyeballs

Personalization Personalization Intrusion ,[object Object],[object Object],[object Object],It’s Fake Security Too much data? Lose trust

Anonymity Anonymity Degraded Responsibility ,[object Object],[object Object],[object Object],When no one is around Risk Lose the chance for trust Lose the peer plug

Localization Localization Degraded Local Prowess ,[object Object],[object Object],[object Object],The HQ campaign fails Contrived, artificial Don’t get it wrong! Can’t build rapport

Offline / Online Fundraising - The Upside ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Offline / Online Fundraising - The Downside ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study: Mitt Romney Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study: Mitt Romney Campaign part II ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study: Legacy Law Foundation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study: 1600 Penn Ave. Email (DEMS) ,[object Object],[object Object],[object Object]

INTERNET FUNDRAISING TOOLS AND DEMOS

Elements of Fundraising Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Internet Genration Source: Peter Dietz

The Funnel Source: Landing Page Optimization – Tim Ash

The User Pyramid “ The Base” – This group demands the most attention and respect. “ Ground Troops” – the people we call on to sacrifice and work. “ The Field” – focus here on conversion to higher levels. “ Virtual Targets” – Mass audience. Focus: conversation rate. “ The Numbers Game” – Get them from wherever we can.

Some new approaches ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Software/ ASP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Online vs. Offline Fundraising

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Online vs. Offline Fundraising