The document provides a quick start guide to guerrilla usability testing. It discusses preparing for a guerrilla testing session by selecting a venue where the target audience can be found and ensuring internet access and minimal distractions. Each 10-15 minute testing session involves introducing yourself, gaining consent, asking contextual questions, providing scenarios for participants to complete tasks, and evaluating usability. The guide stresses making participants comfortable, focusing on scenario-based tasks, and letting participants identify their own successes and next steps.
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Quick guide guerrilla usability testing
1. Quick start guide to
guerrilla usability testing
Lily Dart
Head of Service Design
dxw
2. We use guerrilla testing
because it’s cheap,
simple and effective
@lily_dart
Quick start guide to guerrilla testing
3. “the art of pouncing on lone people
in cafes and public spaces, [then]
quickly filming them whilst they use
a website for a couple of minutes”
@lily_dart
@MartinBelam
Quick start guide to guerrilla testing
5. @lily_dart
Quick start guide to guerrilla testing
Your introduction and explanation
Each 10-15 min session includes:
6. @lily_dart
Quick start guide to guerrilla testing
Gaining permission and written consent
Your introduction and explanation
Each 10-15 min session includes:
7. @lily_dart
Quick start guide to guerrilla testing
Gaining permission and written consent
Questions about your participant
Your introduction and explanation
Each 10-15 min session includes:
8. @lily_dart
Quick start guide to guerrilla testing
Gaining permission and written consent
Questions about your participant
Your introduction and explanation
Each 10-15 min session includes:
2 or 3 tasks for the participant
11. @lily_dart
Quick start guide to guerrilla testing
Evaluating usability
Can they understand your key messages?
Can they navigate the site?
12. @lily_dart
Quick start guide to guerrilla testing
Can they understand your key messages?
Can they complete user journeys?
Can they navigate the site?
Evaluating usability
14. @lily_dart
Quick start guide to guerrilla testing
Help to push back on poor usability decisions
Making feedback fairer
15. @lily_dart
Quick start guide to guerrilla testing
Feedback about design decisions less personal
Help to push back on poor usability decisions
Making feedback fairer
16. @lily_dart
Quick start guide to guerrilla testing
Feedback about design decisions less personal
Measure websites against real metrics
Help to push back on poor usability decisions
Making feedback fairer
20. @lily_dart
Quick start guide to guerrilla testing
Preparing a session
Can they stop for 10 minutes?
Where will you find your audience?
Venue
21. @lily_dart
Quick start guide to guerrilla testing
Can they stop for 10 minutes?
Will you have internet access?
Where will you find your audience?
Venue
Preparing a session
24. @lily_dart
Quick start guide to guerrilla testing
Preparing a session
Will people be distracted?
What time of day is best?
Environment
25. @lily_dart
Quick start guide to guerrilla testing
Will people be distracted?
Will they be alone, or with family or friends?
What time of day is best?
Environment
Preparing a session
27. @lily_dart
Quick start guide to guerrilla testing
Preparing a session
Which devices does your audience use?
Devices
28. @lily_dart
Quick start guide to guerrilla testing
Can you record from that device?
Which devices does your audience use?
Devices
Preparing a session
32. @lily_dart
Quick start guide to guerrilla testing
The script
Why are you there?
Who are you?
Practised introduction
33. @lily_dart
Quick start guide to guerrilla testing
The script
Why are you there?
What do you want from them?
Who are you?
Practised introduction
34. @lily_dart
Quick start guide to guerrilla testing
The script
Hi, do you have a minute?
My name is Lily and I work for a web agency. I’m here
asking people to take a look at a website and let me
know what they think, and recording the answers. In
return for your time, we’ll buy you a coffee or slice of
cake to say thank you.
Do you have 10 minutes to spend with me?
Example introduction
35. @lily_dart
Quick start guide to guerrilla testing
The script
Hi, do you have a minute?
My name is Lily and I work for a web agency. I’m here
asking people to take a look at a website and let me
know what they think, and recording the answers. In
return for your time, we’ll buy you a coffee or slice of
cake to say thank you.
Do you have 10 minutes to spend with me?
Example introduction
36. @lily_dart
Quick start guide to guerrilla testing
The script
Hi, do you have a minute?
My name is Lily and I work for a web agency. I’m here
asking people to take a look at a website and let me
know what they think, and recording the answers. In
return for your time, we’ll buy you a coffee or slice of
cake to say thank you.
Do you have 10 minutes to spend with me?
Example introduction
37. @lily_dart
Quick start guide to guerrilla testing
The script
Hi, do you have a minute?
My name is Lily and I work for a web agency. I’m here
asking people to take a look at a website and let me
know what they think, and recording the answers. In
return for your time, we’ll buy you a coffee or slice of
cake to say thank you.
Do you have 10 minutes to spend with me?
Example introduction
38. @lily_dart
Quick start guide to guerrilla testing
The script
Hi, do you have a minute?
My name is Lily and I work for a web agency. I’m here
asking people to take a look at a website and let me
know what they think, and recording the answers. In
return for your time, we’ll buy you a coffee or slice of
cake to say thank you.
Do you have 10 minutes to spend with me?
Example introduction
39. @lily_dart
Quick start guide to guerrilla testing
The script
Hi, do you have a minute?
My name is Lily and I work for a web agency. I’m here
asking people to take a look at a website and let me
know what they think, and recording the answers. In
return for your time, we’ll buy you a coffee or slice of
cake to say thank you.
Do you have 10 minutes to spend with me?
Example introduction
40. @lily_dart
Quick start guide to guerrilla testing
The script
Hi, do you have a minute?
My name is Lily and I work for a web agency. I’m here
asking people to take a look at a website and let me
know what they think, and recording the answers. In
return for your time, we’ll buy you a coffee or slice of
cake to say thank you.
Do you have 10 minutes to spend with me?
Example introduction
42. @lily_dart
Quick start guide to guerrilla testing
The script
Contextual questions
Are they part of your target audience?
43. @lily_dart
Quick start guide to guerrilla testing
The script
“What is your residential status?”
“Do you live with anyone?”
“Where do you live?”
“Are you employed?”
Example questions
44. @lily_dart
Quick start guide to guerrilla testing
The script
Contextual questions
Which audience segment are they part of?
Are they part of your target audience?
45. @lily_dart
Quick start guide to guerrilla testing
The script
Contextual questions
Which audience segment are they part of?
Are they aware of the product or service?
Are they part of your target audience?
47. @lily_dart
Quick start guide to guerrilla testing
The script
You have just moved to Holloway Road in North
London and want to get your hair cut.
You’ve had bad experiences with hairdressers
before and want to be sure the salon has a
good reputation. Which salon would you go to,
and why?
Example scenario
50. @lily_dart
Quick start guide to guerrilla testing
The script
Scenarios
What might create that need?
Which user need are you testing?
51. @lily_dart
Quick start guide to guerrilla testing
The script
What might create that need?
When has a user fulfilled that need?
Which user need are you testing?
Scenarios
53. @lily_dart
is easy for participants to
relate to
A good scenario
Anatomy of a scenario
Quick start guide to guerrilla testing
54. You have just moved to Holloway Road in North
London and want to get your hair cut.
You’ve had bad experiences with hairdressers
before and want to be sure the salon has a
good reputation. Which salon would you go to,
and why?
@lily_dart
Quick start guide to guerrilla testing
Example scenario
Anatomy of a scenario
56. You have just moved to Holloway Road in North
London and want to get your hair cut.
You’ve had bad experiences with hairdressers
before and want to be sure the salon has a
good reputation. Which salon would you go to,
and why?
@lily_dart
Quick start guide to guerrilla testing
Example scenario
Anatomy of a scenario
58. You have just moved to Holloway Road in North
London and want to get your hair cut.
You’ve had bad experiences with hairdressers
before and want to be sure the salon has a
good reputation. Which salon would you go to,
and why?
@lily_dart
Quick start guide to guerrilla testing
Example scenario
Anatomy of a scenario
59. @lily_dart
A good scenario
doesn’t hint to the
participant how to achieve
the goal
Anatomy of a scenario
Quick start guide to guerrilla testing
60. You have just moved to Holloway Road in
North London and want to get your hair cut.
You’ve had bad experiences with hairdressers
before and want to be sure the salon has a
good reputation. Which salon would you go to,
and why?
@lily_dart
Quick start guide to guerrilla testing
Example scenario
Anatomy of a scenario
63. @lily_dart
Quick start guide to guerrilla testing
Running a session
You’re testing the site, not them
Making participants comfortable
64. @lily_dart
Quick start guide to guerrilla testing
Running a session
Set clear expectations about what will happen
You’re testing the site, not them
Making participants comfortable
65. @lily_dart
Quick start guide to guerrilla testing
Running a session
Set clear expectations about what will happen
Check-in with them regularly
You’re testing the site, not them
Making participants comfortable
66. @lily_dart
Quick start guide to guerrilla testing
Running a session
Set clear expectations about what will happen
Check-in with them regularly
You’re testing the site, not them
Making participants comfortable
Let them know they can stop at any time
67. @lily_dart
Quick start guide to guerrilla testing
Running a session
Before a scenario
ask participants to describe
their thoughts
68. @lily_dart
Quick start guide to guerrilla testing
Running a session
“Is this what you expected to see?”
“What would you do next?”
“What are you thinking at the moment?”
Open prompts
69. @lily_dart
Quick start guide to guerrilla testing
During a scenario
let participants identify
success
Running a session
70. @lily_dart
Quick start guide to guerrilla testing
After a scenario
get participants to tell you
what they’d do next
Running a session
73. @lily_dart
Quick start guide to guerrilla testing
Focus your session on scenario based tasks
Pick a location where your audience is
In conclusion
74. @lily_dart
Quick start guide to guerrilla testing
Focus your session on scenario based tasks
Let participants decide success
Pick a location where your audience is
In conclusion
75. @lily_dart
Quick start guide to guerrilla testing
Focus your session on scenario based tasks
Let participants decide success
Pick a location where your audience is
In conclusion
Understand what they’d do next
78. @lily_dart
Quick start guide to guerrilla testing
Stop designing against client opinions
Push back on bad decisions
Gives us the power to:
79. @lily_dart
Quick start guide to guerrilla testing
Stop designing against client opinions
Measure against real metrics
Push back on bad decisions
Gives us the power to: