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#SCADCHAMELEON
service design senior studio
Lincoln • Alessandra • Jo • Natasha • Artur • Maria
Winter 2014
introduction
What is an Innovation Lab?

An Innovation Lab is an adaptive and flexible space that
facilitates teams of individuals to provide innovative
ideas through the process of collaboration.
introduction
What is Innovation?

Innovation is the act of taking advantage of opportunities;
introducing something new and different.
introduction
What is Collaboration?

Collaboration is the act of culling together individuals
to work collectively toward a shared goal.
introduction
Why are organizations turning to collaboration to achieve innovation?

Productivity	
	
More innovative ideas are generated
	
through collaboration.
Quality
	
The quality of innovative ideas is increased
	
through collaboration.
Efficiency
	
More innovations are brought to production at
	
a faster rate through collaboration.
introduction
How are organizations facilitating collaboration?

•	
•	
•	
•	
•	

Dynamic Roles and Interactions
Inspiration Environments
Wall Space
Adaptive Structures
Work/Play Balance

•	
•	
•	
•	
•	

Fluid Spaces
Spontaneous Interactions
Spaces for Both Individual and Groups
Abundant Resources
Open Communication
Project brief
Purpose

To inspire the decision makers to move
forward with the development and
execution of a collaborative space for
SCAD students and faculty.
Project brief
Vision

To develop a comprehensive design
proposal for a collaborative innovation
lab for SCAD’s Service Design department.
Project brief
Objectives

•	
•	
•	
•	
•	
•	
•	
•	

To deliver a cohesive design proposal
To create an adaptive, flexible, evolving space
To deliver at least one final, completed concept
To build a final process book
To create awareness about the Service Design program
To inform people about Service Design
To provide a vision for the future of the Service Design program
To identify the most effective and appropriate working
environments within a collaborative space
stakeholders
Visitors

Ecosystem

Supporters

STUDENTS
SPONSORS

Decision-Makers
Influencers

VP

Users

CLIENTS
FACULTY
CLIENTS

SCAD
ADMIN

STUDENTS
PRESIDENT

EMPLOYERS
TOUR
GUIDE

DEAN

PARENTS
stakeholders
Importance & Impact of Service Design
IMPACT
Students
Faculty

Clients
Sponsors
INFLUENCE

City of Savannah

Administration
Visiting Tours
research
Double Diamond Process
DISCOVER

DEFINE

Insights and Opportunities
Conduct Research
Desktop Research
Synthesize Research

Innovation Lab

DEVELOP

DELIVER
research
IPO Model

INPUT

PROCESS

OUTPUT

OUTCOMES

Customer(s) needs
Trends
Design constraints
Design problem

Roles
Styles
Brainstorming

Insights
Ideas
Concepts
Prototypes
Blueprints

(value creation)

Space
research
Desktop

•	
•	
•	
•	
•	

Books
Websites
Video
Journals
Articles
“[The biggest hindrance to]
successful collaboration is the
gap between the most important
collaborative behaviors and
participants’ abilities to engage
in those behaviors.”
	
Group Creativity

“The best learning occurs
during unplanned and
uncounted hours outdoors
investigating, experimenting,
exploring, and playing.”
	
The Third Teacher

“Creative teams require
a chameleon ability to
switch roles, and inhabit
the other person’s mental
space at the same times
as keeping the perspective
of their own.”
	
Management and
Creativity, Bilton

There are five stages to
the collaborative process:
preparation, time off,
the spark, selection, and
elaboration.
	
Group Genius
“Group performance can be
enhanced if there is less
cognitive interference and,
instead, more cognitive
stimulation.”
	
Group Creativity

Physiological needs:
safety, belonging/love, selfesteem, self-actualization;
meeting these needs will
subconsciously make users
more open towards each other
and towards collaboration.”
	
The Third Teacher

Successful collaboration
combines a variety of working
spaces designed toward
different needs.
	
Managing Innovation,
Design, and Creativity
research
Research Themes

INPUT

PROCESS

KNOWLEDGE

OUTPUT

GROUP PERFORMANCE

?

TECHNOLOGY
HINDRANCES

Customer(s) needs
Trends
Design constraints
Design problem

Space

OUTCOMES

GROUP BEHAVIORS
TOOLS &
METHODS
Roles
Styles
Brainstorming

ENVIRONMENT

Insights
Ideas
Concepts
Prototypes
Blueprints

(value creation)
research
Finding Research Gaps

INPUT

PROCESS

OUTPUT

OUTCOMES

ACTIVE USE OF SPACE
KNOWLEDGE

GROUP PERFORMANCE

?

TECHNOLOGY
GROUP BEHAVIORS

HINDRANCES

OBSERVATIONS

FUNDING
Customer(s) needs
Trends
Design constraints
Design problem

Space

Roles
Styles
Brainstorming

TIME

ENVIRONMENT

COMMUNITY

TOOLS &
METHODS
Insights
Ideas
Concepts
Prototypes
Blueprints

CULTURE

(value creation)

NEEDS

PHYSICAL SPACE
research
People-Centered Research

Attitudinal:
What people
say/think and
why?

Generative:
What people feel/
dream/imagine and
why?

Observational:
What people
do/use and
why?
research
Attitudinal

•	 Interviews
•	 Surveys
•	 Wishing Well
“This building [Gulfstream]
is a broken system for
education...It is sad: it’s drab,
it’s gray, there’s no color,
there’s no light. It’s just
concrete and monotony.” Michael Felix

“...it’s a good thing that
service students have access
to students with different
backgrounds.” - Robert Bau

Students like the casual
ambiance coffee shops
provide for informal
communication during the
collaborative process.

Students strongly agree
that accessibility to
resources enhances
innovation and
collaborative processes.
Students believe that
sharing a space with
multiple groups can affect
their group focus and
performance during the
collaborative process.

“...students are not learning
how to collaborate before
they run into a collaborative
project.” - Robert Bau

“One of the challenges
as a Service Designer
is entering a project
midway.” - Louis Baker

More than half of students
surveyed prefer using
paper-based tools
over digitally-based
tools when working
collaboratively.
research
Observational

•	 SCAD Campus
•	 Savannah
Coffee Shops
•	 Design Firms
•	 Businesses &
Corporations
research
Ethnographic Framework A-E-I-O-U

A- Activities
E- Environment
I- Interactions
O- Objects
U- Users
A

Students are often jumping
from one collaborative project
to another, sometimes within
the same space.
Students work in small groups
to quickly disperse tasks.

I
E

Interior design is highly
influential on the
collaborative mood.

There is a lack of
communication
between graduate and
undergraduate students.
Diverse cultures
can contribute to
collaboration challenges.

U
O

Students learn to adapt
in the environment and
use what is provided.

There is not enough
experience in
communication
among students.
E

Overbuilt & fixed
collaborative spaces
constrain process and
productivity.

A

Open offices allow for
spontaneous activities.

Collaborative spaces have
the ability to refresh or
depress the mood.

O
I

Many design cultures are
egalitarian.
Many spaces are set up
to facilitate informal and
spontaneous interactions.

Professional collaborative
spaces are abundant
with materials.

U

Collaboration spaces and
participants must be flexible,
open, and transparent.
research
Generative

•	 Paper Plates
•	 Workshop
Students want their working
environment to help them feel
comfortable and be more
productive while they work.
Many students face-to-face
networking more validating
and effective than digital
modes of communication.

Student attitudes differ
dramatically when it
comes to collaboration.

Some students have
inherently negative feelings
about collaborative work.

Some students appreciate -or
at least have an understanding
of- the positive aspects
involved in collaborative work.
Students would like
exposure to informal
learning opportunities
and access to inspirational
resources relevant to
Service Design.

Students expressed a
need for spaces to carry
out specific tasks that
take place during the
design process.

Many students prefer
“homey, comfortable, nestlike” settings when they
work and feel more happy,
creative, and productive in
these environments.

Students feel that strong mutual
feedback is critical to the service
design culture, and that efforts
to obtain quality feedback have
often proved futile.
research
Affinitizing Research Findings
Synthesizing research
Themes

1

Challenges Inherent in Collaboration

6

Energy

2

Poor Exchange of Information

7

Creative Process

3

Imbalance of Work/Play

8

Knowledge & Methods

4

Unclear Roles & Interactions

9

Physical Resources

5

Lack of Student Involvement
within the School of Design

10

World of Design
Synthesizing research
Four Action Framework

ADD
INCREASE

Critical Success
Factor

REMOVE
DECREASE
1

Challenges Inherent in Collaboration

Identify and eradicate foreseeable
challenges to the collaborative process.
1

Challenges Inherent in Collaboration

• Understanding of group roles &
dynamics early on
• Understanding the importance of
diversity for
group performance/dynamics
• Frequent means of reminding threat
possibilities
• Understanding collaboration
in curriculum
ADD
INCREASE

•
•
•
•
•
•
•
•
•
•

• Clash of personalities
• Prejudice
• Negativity

Identify and
eradicate foreseeable
Challenges to the
collaborative process

Defined goals/tasks
Stakeholder connectivity
Professor mentorship
Be aware of position in department
ecosystem
Empathy
Patience and tolerance
Skill complementation
Communication
Sustainability
Flexibility of space

REMOVE
DECREASE

• Cultural barriers
• Misunderstandings
insights
Challenges Inherent in Collaboration

•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	

Disparate personalities often create chaos.
Individual personalities conflict with collaborative behavior.
Timing affects communication.
People’s energy affects collaboration.
Personalities shape dynamics.
Relationships affect collaboration.
Cross-pollination with other departments is hindered by location.
Time burdens innovation and creativity.
Unfamiliar methods cause issues with extra time.
Everyone is looking for feedback at the same time.
Students are married to the symmetry of the double diamond process.
It takes effort to receive feedback.
Professors have their own agendas that limit their time and availability.
Space dictates interactions.
When space is lacking, it has negative effects on collaboration.
The current space does not facilitate students’ processes in terms of
inspiration, variety, and flexibility.
2

Poor Exchange of Information

Foster communication and the sharing
of information amongst team members.
2

Poor Exchange of Information

• Technological platform for
collaborative work
• Connectivity through special app
• Role definement in curriculum
• Group-specific areas and resources

ADD
INCREASE

•
•
•
•
•
•
•
•

• Space restrictions

Foster
communication
and the sharing of
information amongst
team members

Feedback loop
Workshop participation
Knowledge sharing
Online participation
Physical interactions
Professionalism
Dependability
Communication of group roles &
responsibilities
• Accountability

•
•
•
•
•
•

REMOVE
DECREASE

Mix of online and physical interaction
Resentment and angst
Group tensions
Being too reserved
Introvert behaviors
Antisocial behaviors
insights
Poor Exchange of Information
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	

Disparate personalities often create chaos.
Individual personalities conflict with collaborative behavior.
Timing affects communication.
Personalities shape dynamics.
Relationships affect collaboration.
Role assumptions are influenced by time, skills, and interests.
Cross-pollination with other departments is hindered by location.
Flexible resources facilitate collaboration.
Time burdens innovation and creativity.
Unfamiliar methods cause issues with extra time.
Students feel there is not enough time for feedback.
Everyone is looking for feedback at the same time.
Interest & engagement are connected to how much time students have.
It takes effort to receive feedback.
Professors have their own agendas that limit their time and availability.
Space dictates interactions.
When space is lacking, it has negative effects on collaboration.
The current space does not facilitate students’ processes in terms of inspiration,
variety, and flexibility.
3

Imbalance of Work/Play

Facilitate a balance of work and play.
3

Imbalance of Work/Play
•
•
•
•
•
•

Non designated spaces
Micro environments
Resource room
Inspirational space
Introduce gaming methods
Green areas

ADD
INCREASE

•
•
•
•
•
•
•
•
•
•

• Major specific areas
• Empty corridors
• Open classrooms

Facilitate a
balance of work
and play

Temperature
Interactive Environment
Gallery Variety
Separated classroom space
Room size diversity
Physical space
Sustenance
Make procedures (meetings, class)
Spontaneous events and socials
Informal interactions

•
•
•
•
•
•

REMOVE
DECREASE

Chairs
Gray walls
Noise in cubicle rooms
Lecture classes
Formal spaces
Restrictions
insights
Imbalance of Work and Play

•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	

Timing affects communication.
Interests dictate and motivate skills.
Mentorship is a largely untapped resource.
Cross-pollination with other departments is hindered by location.
Environment heavily affects creativity.
Time burdens innovation and creativity.
Unfamiliar methods cause issues with extra time.
Students feel there is not enough time for feedback.
Everyone is looking for feedback at the same time.
Students are married to the symmetry of the double diamond process.
Interest & engagement are connected to how much time students have.
It takes effort to receive feedback.
Professors have their own agendas that limit their time and availability.
People’s energy affects the space.
Space dictates interactions.
The current space does not facilitate students’ processes in terms of inspiration,
variety, and flexibility.
4

Unclear Roles & Interactions

Establishing and maintain healthy and
productive group dynamics.
4

Unclear Roles & Interactions
•
•
•
•
•

Team functions & roles in curriculum
Refreshers
Deep understanding of collaboration
Objective thinking
Learn about others cultures/back
grounds
• Establish the sharing & foundation
of strong values
ADD
INCREASE

• Being reserved
• Quick assumptions

Establishing and
maintain healthy
and productive
group dynamics

• Diversity
• Understanding of process & group
dynamics
• Team-bonding
• Outside social events
• Gaming
• Team building activities
• Professor facilitation & guidance
• Mix of grads & undergrads
• Increase tacit knowledge & peer
to peer
• Boundaries

REMOVE
DECREASE

•
•
•
•
•
•

Miscommunication
Lateness/tardiness
Highly individualized tasks and roles
Being self-centered
Dictatorships
Some got to give
insights
Unclear Roles & Interactions

•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	

Disparate personalities often create chaos.
Individual personalities conflict with collaborative behavior.
Timing affects communication.
People’s energy affects collaboration.
Personalities shape dynamics.
Relationships affect collaboration.
Role assumptions are influenced by time, skills, and interests.
Interests dictate and motivate skills.
Cross-pollination with other departments is hindered by location.
Unfamiliar methods cause issues with extra time.
Everyone is looking for feedback at the same time.
Students are married to the symmetry of the double diamond process.
It takes effort to receive feedback.
Space dictates interactions.
When space is lacking, it has negative effects on collaboration.
The current space does not facilitate students’ processes in terms of inspiration,
variety, and flexibility.
5

Lack of Student Involvement within the School of Design

Define and promote the growth of a
collaborative culture throughout the
School of Design.
5

Lack of Student Involvement within the School of Design
•
•
•
•
•
•
•
•
•

•
•
•
•
•
•
•
•
•
•

Why collaborate with others?
• Intergroup tension
Defined collaboration
• Grad/undergrad ambiguity/tensions
Collaboration into curriculum
• Territorial habits
Enable current students/faculty
• Silos
to define
Group designated resources
Reservable space
Signage
Egalitarian atmosphere
Define and promote
Define team work values
the growth of a
ADD
REMOVE
collaborative culture
INCREASE
DECREASE
throughout the
School of Design
Participation
Feedback loop
Group work principles awareness
Improve discussion board
Work & play balance
Opportunity for face to face
networking
Interclass communication
Peer to peer mentorship
Group organization
Tolerance

•
•
•
•
•
•
•
•
•

Egocentrism
Condescending behavior
Confidentiality
Unused space
Cultural silos
Social boundaries
Assuming the same roles
Inhibition and fear
Lack of collaboration techniques
insights
Lack of Student Involvement within the School of Design

•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	

Timing affects communication.
Interest & engagement are connected to how much time students have.
People’s energy affects collaboration.	
Interests dictate and motivate skills.
Mentorship is a largely untapped resource.
Environment heavily affects creativity.
Cross-pollination with other departments is hindered by location.
Time burdens innovation and creativity.
Dynamic space activates and inspires creativity.
Unfamiliar methods cause issues with extra time.
Students feel there is not enough time for feedback.
Everyone is looking for feedback at the same time.
Students are married to the symmetry of the double diamond process.
Professors have their own agendas that limit their time and availability.
Space dictates interactions.
When space is lacking, it has negative effects on collaboration.
It takes effort to receive feedback.
The current space does not facilitate students’ processes in terms of inspiration,
variety, and flexibility.
6

Energy

Provide an enviroment conducive to
collaborative productivity.
6

Energy

• Mobile furniture
• Student computers within
workspace
• A variety of work spaces
• Inspirational spaces for productivity

ADD
INCREASE

•
•
•
•
•
•
•
•
•
•
•

Provide an
enviroment
conducive to
collaborative
productivity

Inspiration
Inviting space
Open communication
Ideas sharing
Spaces specific to quarter, process,
need student
Understanding of methods across the
double diamond process
Mass amount of wall space
Drawing/visual media
Space flexibility
Exposure to other types of spaces
Resources

•
•
•
•

Fear of failure
Discomfort
Unused spaces/materials
Static furniture

REMOVE
DECREASE

• Quarter reserved spaces
• Tension
insights
Energy

•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	

Disparate personalities often create chaos.
Individual personalities conflict with collaborative behavior.
People’s energy affects collaboration.
Interests dictate and motivate skills.
Environment heavily affects creativity.
Personalities shape dynamics.
Dynamic space activates and inspires creativity.
Students feel there is not enough time for feedback.
Interest & engagement are connected to how much time students have.
Professors have their own agendas that limit their time and availability.
People’s energy affects the space.
When space is lacking, it has negative effects on collaboration.
Space dictates interactions.
The current space does not facilitate students’ processes in terms of inspiration,
variety, and flexibility.
7

Creative Process

Encourage productive structures for
project development.
7

Creative Process
• Different examples of project
development
• Accessibility
• Group-specific space
• Mentoring between team members
• Instill empowerment
• Challenge & re-generate

ADD
INCREASE

•
•
•
•
•
•
•

•
•
•
•

Restrictive space use
Method doubts
Intergroup tensions
Negativity

Encourage
productive
structures for project
development

Timeline facilitation
A variety of spaces
Group participation
Project display
Welcome practices from other disciplines
Open knowledge about tools/methods
Understanding of function, context,
timing of a variety of methods
• Energy level
• Positive group environment
• Defined tasks

REMOVE
DECREASE

• Preferential treatment
• Assumptions
insights
Creative Process

•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	

Personalities shape dynamics.
Relationships affect collaboration.
Role assumptions are influenced by time, skills, and interests.
Flexible resources facilitate collaboration.
Time burdens innovation and creativity.
Unfamiliar methods cause issues with extra time.
Everyone is looking for feedback at the same time.
Dynamic space activates and inspires creativity.
Students are married to the symmetry of the double diamond process.
Interest & engagement are connected to how much time students have.
It takes effort to receive feedback.
People’s energy affects the space.
Environment heavily affects creativity.
Space dictates interactions.
When space is lacking, it has negative effects on collaboration.
The current space does not facilitate students’ processes in terms of
inspiration, variety, and flexibility.
8

Knowledge & Methods

Facilitate absorption and application of
new knowledge and design methods.
8

Knowledge & Methods

• Start methods learning early and often
• Platforms to record collective
knowledge & information
• Library
• Resources
• Guidelines
• Trends
ADD
INCREASE

•
•
•
•
•
•
•

• Over-opinionatedness

Facilitate absorption
and application of
new knowledge and
design methods

Facilitation
Feedback loop
Encourage questions and feedback
Enable reference access
Integration of new methodologies
Case studies
Continuous circulation of relevant
and current SD trends
• Workshops
• Interactive experiences

•
•
•
•

REMOVE
DECREASE

Self-exploration
Competition
Single format knowledge absorption
Reading
insights
Knowledge and Methods

•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	

Timing affects communication
Dynamic space activates and inspires creativity.
Mentorship is a largely untapped resource.
Unfamiliar methods cause issues with extra time.
Everyone is looking for feedback at the same time.
Students are married to the symmetry of the double diamond process.
Interest & engagement are connected to how much time students have.
It takes effort to receive feedback.
Role assumptions are influenced by time, skills, and interests.
Professors have their own agendas that limit their time and availability.
Interests dictate and motivate skills.
The current space does not facilitate students’ processes in terms of inspiration,
variety, and flexibility.
9

Physical Resources

Provide the physical resources essential
to a variety of design methodologies.
9

Physical Resources
•
•
•
•
•

Space planning
• Territorial activities/behaviors
Prompts
Grouping activities/methods
Documentation and recording supplies
Pre-designed layouts of frameworks/
tools/ methods
• SD specific database of relevant
information
• Group-specific resources
• Adjustable furniture/
Provide the physical
materials
ADD
REMOVE
resources essential
to a variety of design DECREASE
INCREASE
methodologies
•
•
•
•
•
•
•
•
•

Awareness of trends
Up to date across department
Variety of classroom settings
Understanding of different
methodologies
Accessibility to diverse media
Design toolkits
Library of tools and methods
Sharing
Respect, sharing, and responsibility

•
•
•
•

Designated spaces
Formal spaces
Material possession
Waste/abandonment
insights
Physical Resources

•	
•	
•	
•	
•	
•	
•	
•	
•	

Flexible resources facilitate collaboration.
Environment heavily affects creativity.
Dynamic space activates and inspires creativity.
Students are married to the symmetry of the double diamond process.
When space is lacking, it has negative effects on collaboration.
People’s energy affects the space.
Everyone is looking for feedback at the same time.
Space dictates interactions.
The current space does not facilitate students’ processes in terms of
inspiration, variety, and flexibility.
10

World of Design

Raise the profile of SCAD’s School of
Design throughout the design world.
10

World of Design
• Promotional videos
• Design group restrictions
• Promotional exhibitions
• Copyrighted restrictions
• Marketing collaboration with local and
international businesses
• Create opportunities for publishing work
• Open workshops for visitors
• Create new to the world collaborative
culture
• Kickstarters
• Shark-tank like opportunities
Raise the profile
ADD
REMOVE
of SCAD’s School of
Design throughout
INCREASE
DECREASE
the design world

• Community involvement
• Stimulate participation
in competitions
• Outside third part interest
• Promote all majors as equals
• Participation from earlier in
school career
• Use students as assets
• Collaborative with other majors

• Industrial design vs. other majors
• Devil’s advocacy
• Skepticism
insights
World of Design

•	 Students are married to the symmetry of the double diamond process.
•	 Role assumptions are influenced by time, skills, and interests.
•	 Interests dictate and motivate skills.
Reframed problems
Double Diamond Process
DISCOVER

DEFINE

DEVELOP

Insights and Opportunities
Conduct Research

Empower Collaboration

Desktop Research
Synthesize Research

Innovation Lab

Collaborative Culture

DELIVER
Reframed Problems

How can we foster an effective and
efficient collabrative culture within
the School of Design?
Time
How can we diminish the
constraints of time?

The Individual
How can we foster the chameleon
growth of the individual?

Space
How can we activate and
marry the energies of both
students and space?

Relationships
How can we ignite collaborative
and individual creativity?

Dynamics
How can we encourage
successful, effective
collaboration within the
School of Design?

Tools & Methods
How can we facilitate the
comprehension and effective
application of design tools
and methods?
thank you

from Team Chameleon

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SCAD Chameleon: Midterm Presentation

  • 1. S g gn service de D si A C in n o A v a tio n L B #SCADCHAMELEON service design senior studio Lincoln • Alessandra • Jo • Natasha • Artur • Maria Winter 2014
  • 2. introduction What is an Innovation Lab? An Innovation Lab is an adaptive and flexible space that facilitates teams of individuals to provide innovative ideas through the process of collaboration.
  • 3. introduction What is Innovation? Innovation is the act of taking advantage of opportunities; introducing something new and different.
  • 4. introduction What is Collaboration? Collaboration is the act of culling together individuals to work collectively toward a shared goal.
  • 5. introduction Why are organizations turning to collaboration to achieve innovation? Productivity More innovative ideas are generated through collaboration. Quality The quality of innovative ideas is increased through collaboration. Efficiency More innovations are brought to production at a faster rate through collaboration.
  • 6. introduction How are organizations facilitating collaboration? • • • • • Dynamic Roles and Interactions Inspiration Environments Wall Space Adaptive Structures Work/Play Balance • • • • • Fluid Spaces Spontaneous Interactions Spaces for Both Individual and Groups Abundant Resources Open Communication
  • 7. Project brief Purpose To inspire the decision makers to move forward with the development and execution of a collaborative space for SCAD students and faculty.
  • 8. Project brief Vision To develop a comprehensive design proposal for a collaborative innovation lab for SCAD’s Service Design department.
  • 9. Project brief Objectives • • • • • • • • To deliver a cohesive design proposal To create an adaptive, flexible, evolving space To deliver at least one final, completed concept To build a final process book To create awareness about the Service Design program To inform people about Service Design To provide a vision for the future of the Service Design program To identify the most effective and appropriate working environments within a collaborative space
  • 11. stakeholders Importance & Impact of Service Design IMPACT Students Faculty Clients Sponsors INFLUENCE City of Savannah Administration Visiting Tours
  • 12. research Double Diamond Process DISCOVER DEFINE Insights and Opportunities Conduct Research Desktop Research Synthesize Research Innovation Lab DEVELOP DELIVER
  • 13. research IPO Model INPUT PROCESS OUTPUT OUTCOMES Customer(s) needs Trends Design constraints Design problem Roles Styles Brainstorming Insights Ideas Concepts Prototypes Blueprints (value creation) Space
  • 15. “[The biggest hindrance to] successful collaboration is the gap between the most important collaborative behaviors and participants’ abilities to engage in those behaviors.” Group Creativity “The best learning occurs during unplanned and uncounted hours outdoors investigating, experimenting, exploring, and playing.” The Third Teacher “Creative teams require a chameleon ability to switch roles, and inhabit the other person’s mental space at the same times as keeping the perspective of their own.” Management and Creativity, Bilton There are five stages to the collaborative process: preparation, time off, the spark, selection, and elaboration. Group Genius
  • 16. “Group performance can be enhanced if there is less cognitive interference and, instead, more cognitive stimulation.” Group Creativity Physiological needs: safety, belonging/love, selfesteem, self-actualization; meeting these needs will subconsciously make users more open towards each other and towards collaboration.” The Third Teacher Successful collaboration combines a variety of working spaces designed toward different needs. Managing Innovation, Design, and Creativity
  • 17. research Research Themes INPUT PROCESS KNOWLEDGE OUTPUT GROUP PERFORMANCE ? TECHNOLOGY HINDRANCES Customer(s) needs Trends Design constraints Design problem Space OUTCOMES GROUP BEHAVIORS TOOLS & METHODS Roles Styles Brainstorming ENVIRONMENT Insights Ideas Concepts Prototypes Blueprints (value creation)
  • 18. research Finding Research Gaps INPUT PROCESS OUTPUT OUTCOMES ACTIVE USE OF SPACE KNOWLEDGE GROUP PERFORMANCE ? TECHNOLOGY GROUP BEHAVIORS HINDRANCES OBSERVATIONS FUNDING Customer(s) needs Trends Design constraints Design problem Space Roles Styles Brainstorming TIME ENVIRONMENT COMMUNITY TOOLS & METHODS Insights Ideas Concepts Prototypes Blueprints CULTURE (value creation) NEEDS PHYSICAL SPACE
  • 19. research People-Centered Research Attitudinal: What people say/think and why? Generative: What people feel/ dream/imagine and why? Observational: What people do/use and why?
  • 21. “This building [Gulfstream] is a broken system for education...It is sad: it’s drab, it’s gray, there’s no color, there’s no light. It’s just concrete and monotony.” Michael Felix “...it’s a good thing that service students have access to students with different backgrounds.” - Robert Bau Students like the casual ambiance coffee shops provide for informal communication during the collaborative process. Students strongly agree that accessibility to resources enhances innovation and collaborative processes.
  • 22. Students believe that sharing a space with multiple groups can affect their group focus and performance during the collaborative process. “...students are not learning how to collaborate before they run into a collaborative project.” - Robert Bau “One of the challenges as a Service Designer is entering a project midway.” - Louis Baker More than half of students surveyed prefer using paper-based tools over digitally-based tools when working collaboratively.
  • 23. research Observational • SCAD Campus • Savannah Coffee Shops • Design Firms • Businesses & Corporations
  • 24. research Ethnographic Framework A-E-I-O-U A- Activities E- Environment I- Interactions O- Objects U- Users
  • 25. A Students are often jumping from one collaborative project to another, sometimes within the same space. Students work in small groups to quickly disperse tasks. I E Interior design is highly influential on the collaborative mood. There is a lack of communication between graduate and undergraduate students. Diverse cultures can contribute to collaboration challenges. U O Students learn to adapt in the environment and use what is provided. There is not enough experience in communication among students.
  • 26. E Overbuilt & fixed collaborative spaces constrain process and productivity. A Open offices allow for spontaneous activities. Collaborative spaces have the ability to refresh or depress the mood. O I Many design cultures are egalitarian. Many spaces are set up to facilitate informal and spontaneous interactions. Professional collaborative spaces are abundant with materials. U Collaboration spaces and participants must be flexible, open, and transparent.
  • 28. Students want their working environment to help them feel comfortable and be more productive while they work. Many students face-to-face networking more validating and effective than digital modes of communication. Student attitudes differ dramatically when it comes to collaboration. Some students have inherently negative feelings about collaborative work. Some students appreciate -or at least have an understanding of- the positive aspects involved in collaborative work.
  • 29. Students would like exposure to informal learning opportunities and access to inspirational resources relevant to Service Design. Students expressed a need for spaces to carry out specific tasks that take place during the design process. Many students prefer “homey, comfortable, nestlike” settings when they work and feel more happy, creative, and productive in these environments. Students feel that strong mutual feedback is critical to the service design culture, and that efforts to obtain quality feedback have often proved futile.
  • 31. Synthesizing research Themes 1 Challenges Inherent in Collaboration 6 Energy 2 Poor Exchange of Information 7 Creative Process 3 Imbalance of Work/Play 8 Knowledge & Methods 4 Unclear Roles & Interactions 9 Physical Resources 5 Lack of Student Involvement within the School of Design 10 World of Design
  • 32. Synthesizing research Four Action Framework ADD INCREASE Critical Success Factor REMOVE DECREASE
  • 33. 1 Challenges Inherent in Collaboration Identify and eradicate foreseeable challenges to the collaborative process.
  • 34. 1 Challenges Inherent in Collaboration • Understanding of group roles & dynamics early on • Understanding the importance of diversity for group performance/dynamics • Frequent means of reminding threat possibilities • Understanding collaboration in curriculum ADD INCREASE • • • • • • • • • • • Clash of personalities • Prejudice • Negativity Identify and eradicate foreseeable Challenges to the collaborative process Defined goals/tasks Stakeholder connectivity Professor mentorship Be aware of position in department ecosystem Empathy Patience and tolerance Skill complementation Communication Sustainability Flexibility of space REMOVE DECREASE • Cultural barriers • Misunderstandings
  • 35. insights Challenges Inherent in Collaboration • • • • • • • • • • • • • • • • Disparate personalities often create chaos. Individual personalities conflict with collaborative behavior. Timing affects communication. People’s energy affects collaboration. Personalities shape dynamics. Relationships affect collaboration. Cross-pollination with other departments is hindered by location. Time burdens innovation and creativity. Unfamiliar methods cause issues with extra time. Everyone is looking for feedback at the same time. Students are married to the symmetry of the double diamond process. It takes effort to receive feedback. Professors have their own agendas that limit their time and availability. Space dictates interactions. When space is lacking, it has negative effects on collaboration. The current space does not facilitate students’ processes in terms of inspiration, variety, and flexibility.
  • 36. 2 Poor Exchange of Information Foster communication and the sharing of information amongst team members.
  • 37. 2 Poor Exchange of Information • Technological platform for collaborative work • Connectivity through special app • Role definement in curriculum • Group-specific areas and resources ADD INCREASE • • • • • • • • • Space restrictions Foster communication and the sharing of information amongst team members Feedback loop Workshop participation Knowledge sharing Online participation Physical interactions Professionalism Dependability Communication of group roles & responsibilities • Accountability • • • • • • REMOVE DECREASE Mix of online and physical interaction Resentment and angst Group tensions Being too reserved Introvert behaviors Antisocial behaviors
  • 38. insights Poor Exchange of Information • • • • • • • • • • • • • • • • • • Disparate personalities often create chaos. Individual personalities conflict with collaborative behavior. Timing affects communication. Personalities shape dynamics. Relationships affect collaboration. Role assumptions are influenced by time, skills, and interests. Cross-pollination with other departments is hindered by location. Flexible resources facilitate collaboration. Time burdens innovation and creativity. Unfamiliar methods cause issues with extra time. Students feel there is not enough time for feedback. Everyone is looking for feedback at the same time. Interest & engagement are connected to how much time students have. It takes effort to receive feedback. Professors have their own agendas that limit their time and availability. Space dictates interactions. When space is lacking, it has negative effects on collaboration. The current space does not facilitate students’ processes in terms of inspiration, variety, and flexibility.
  • 39. 3 Imbalance of Work/Play Facilitate a balance of work and play.
  • 40. 3 Imbalance of Work/Play • • • • • • Non designated spaces Micro environments Resource room Inspirational space Introduce gaming methods Green areas ADD INCREASE • • • • • • • • • • • Major specific areas • Empty corridors • Open classrooms Facilitate a balance of work and play Temperature Interactive Environment Gallery Variety Separated classroom space Room size diversity Physical space Sustenance Make procedures (meetings, class) Spontaneous events and socials Informal interactions • • • • • • REMOVE DECREASE Chairs Gray walls Noise in cubicle rooms Lecture classes Formal spaces Restrictions
  • 41. insights Imbalance of Work and Play • • • • • • • • • • • • • • • • Timing affects communication. Interests dictate and motivate skills. Mentorship is a largely untapped resource. Cross-pollination with other departments is hindered by location. Environment heavily affects creativity. Time burdens innovation and creativity. Unfamiliar methods cause issues with extra time. Students feel there is not enough time for feedback. Everyone is looking for feedback at the same time. Students are married to the symmetry of the double diamond process. Interest & engagement are connected to how much time students have. It takes effort to receive feedback. Professors have their own agendas that limit their time and availability. People’s energy affects the space. Space dictates interactions. The current space does not facilitate students’ processes in terms of inspiration, variety, and flexibility.
  • 42. 4 Unclear Roles & Interactions Establishing and maintain healthy and productive group dynamics.
  • 43. 4 Unclear Roles & Interactions • • • • • Team functions & roles in curriculum Refreshers Deep understanding of collaboration Objective thinking Learn about others cultures/back grounds • Establish the sharing & foundation of strong values ADD INCREASE • Being reserved • Quick assumptions Establishing and maintain healthy and productive group dynamics • Diversity • Understanding of process & group dynamics • Team-bonding • Outside social events • Gaming • Team building activities • Professor facilitation & guidance • Mix of grads & undergrads • Increase tacit knowledge & peer to peer • Boundaries REMOVE DECREASE • • • • • • Miscommunication Lateness/tardiness Highly individualized tasks and roles Being self-centered Dictatorships Some got to give
  • 44. insights Unclear Roles & Interactions • • • • • • • • • • • • • • • • Disparate personalities often create chaos. Individual personalities conflict with collaborative behavior. Timing affects communication. People’s energy affects collaboration. Personalities shape dynamics. Relationships affect collaboration. Role assumptions are influenced by time, skills, and interests. Interests dictate and motivate skills. Cross-pollination with other departments is hindered by location. Unfamiliar methods cause issues with extra time. Everyone is looking for feedback at the same time. Students are married to the symmetry of the double diamond process. It takes effort to receive feedback. Space dictates interactions. When space is lacking, it has negative effects on collaboration. The current space does not facilitate students’ processes in terms of inspiration, variety, and flexibility.
  • 45. 5 Lack of Student Involvement within the School of Design Define and promote the growth of a collaborative culture throughout the School of Design.
  • 46. 5 Lack of Student Involvement within the School of Design • • • • • • • • • • • • • • • • • • • Why collaborate with others? • Intergroup tension Defined collaboration • Grad/undergrad ambiguity/tensions Collaboration into curriculum • Territorial habits Enable current students/faculty • Silos to define Group designated resources Reservable space Signage Egalitarian atmosphere Define and promote Define team work values the growth of a ADD REMOVE collaborative culture INCREASE DECREASE throughout the School of Design Participation Feedback loop Group work principles awareness Improve discussion board Work & play balance Opportunity for face to face networking Interclass communication Peer to peer mentorship Group organization Tolerance • • • • • • • • • Egocentrism Condescending behavior Confidentiality Unused space Cultural silos Social boundaries Assuming the same roles Inhibition and fear Lack of collaboration techniques
  • 47. insights Lack of Student Involvement within the School of Design • • • • • • • • • • • • • • • • • • Timing affects communication. Interest & engagement are connected to how much time students have. People’s energy affects collaboration. Interests dictate and motivate skills. Mentorship is a largely untapped resource. Environment heavily affects creativity. Cross-pollination with other departments is hindered by location. Time burdens innovation and creativity. Dynamic space activates and inspires creativity. Unfamiliar methods cause issues with extra time. Students feel there is not enough time for feedback. Everyone is looking for feedback at the same time. Students are married to the symmetry of the double diamond process. Professors have their own agendas that limit their time and availability. Space dictates interactions. When space is lacking, it has negative effects on collaboration. It takes effort to receive feedback. The current space does not facilitate students’ processes in terms of inspiration, variety, and flexibility.
  • 48. 6 Energy Provide an enviroment conducive to collaborative productivity.
  • 49. 6 Energy • Mobile furniture • Student computers within workspace • A variety of work spaces • Inspirational spaces for productivity ADD INCREASE • • • • • • • • • • • Provide an enviroment conducive to collaborative productivity Inspiration Inviting space Open communication Ideas sharing Spaces specific to quarter, process, need student Understanding of methods across the double diamond process Mass amount of wall space Drawing/visual media Space flexibility Exposure to other types of spaces Resources • • • • Fear of failure Discomfort Unused spaces/materials Static furniture REMOVE DECREASE • Quarter reserved spaces • Tension
  • 50. insights Energy • • • • • • • • • • • • • • Disparate personalities often create chaos. Individual personalities conflict with collaborative behavior. People’s energy affects collaboration. Interests dictate and motivate skills. Environment heavily affects creativity. Personalities shape dynamics. Dynamic space activates and inspires creativity. Students feel there is not enough time for feedback. Interest & engagement are connected to how much time students have. Professors have their own agendas that limit their time and availability. People’s energy affects the space. When space is lacking, it has negative effects on collaboration. Space dictates interactions. The current space does not facilitate students’ processes in terms of inspiration, variety, and flexibility.
  • 51. 7 Creative Process Encourage productive structures for project development.
  • 52. 7 Creative Process • Different examples of project development • Accessibility • Group-specific space • Mentoring between team members • Instill empowerment • Challenge & re-generate ADD INCREASE • • • • • • • • • • • Restrictive space use Method doubts Intergroup tensions Negativity Encourage productive structures for project development Timeline facilitation A variety of spaces Group participation Project display Welcome practices from other disciplines Open knowledge about tools/methods Understanding of function, context, timing of a variety of methods • Energy level • Positive group environment • Defined tasks REMOVE DECREASE • Preferential treatment • Assumptions
  • 53. insights Creative Process • • • • • • • • • • • • • • • • Personalities shape dynamics. Relationships affect collaboration. Role assumptions are influenced by time, skills, and interests. Flexible resources facilitate collaboration. Time burdens innovation and creativity. Unfamiliar methods cause issues with extra time. Everyone is looking for feedback at the same time. Dynamic space activates and inspires creativity. Students are married to the symmetry of the double diamond process. Interest & engagement are connected to how much time students have. It takes effort to receive feedback. People’s energy affects the space. Environment heavily affects creativity. Space dictates interactions. When space is lacking, it has negative effects on collaboration. The current space does not facilitate students’ processes in terms of inspiration, variety, and flexibility.
  • 54. 8 Knowledge & Methods Facilitate absorption and application of new knowledge and design methods.
  • 55. 8 Knowledge & Methods • Start methods learning early and often • Platforms to record collective knowledge & information • Library • Resources • Guidelines • Trends ADD INCREASE • • • • • • • • Over-opinionatedness Facilitate absorption and application of new knowledge and design methods Facilitation Feedback loop Encourage questions and feedback Enable reference access Integration of new methodologies Case studies Continuous circulation of relevant and current SD trends • Workshops • Interactive experiences • • • • REMOVE DECREASE Self-exploration Competition Single format knowledge absorption Reading
  • 56. insights Knowledge and Methods • • • • • • • • • • • • Timing affects communication Dynamic space activates and inspires creativity. Mentorship is a largely untapped resource. Unfamiliar methods cause issues with extra time. Everyone is looking for feedback at the same time. Students are married to the symmetry of the double diamond process. Interest & engagement are connected to how much time students have. It takes effort to receive feedback. Role assumptions are influenced by time, skills, and interests. Professors have their own agendas that limit their time and availability. Interests dictate and motivate skills. The current space does not facilitate students’ processes in terms of inspiration, variety, and flexibility.
  • 57. 9 Physical Resources Provide the physical resources essential to a variety of design methodologies.
  • 58. 9 Physical Resources • • • • • Space planning • Territorial activities/behaviors Prompts Grouping activities/methods Documentation and recording supplies Pre-designed layouts of frameworks/ tools/ methods • SD specific database of relevant information • Group-specific resources • Adjustable furniture/ Provide the physical materials ADD REMOVE resources essential to a variety of design DECREASE INCREASE methodologies • • • • • • • • • Awareness of trends Up to date across department Variety of classroom settings Understanding of different methodologies Accessibility to diverse media Design toolkits Library of tools and methods Sharing Respect, sharing, and responsibility • • • • Designated spaces Formal spaces Material possession Waste/abandonment
  • 59. insights Physical Resources • • • • • • • • • Flexible resources facilitate collaboration. Environment heavily affects creativity. Dynamic space activates and inspires creativity. Students are married to the symmetry of the double diamond process. When space is lacking, it has negative effects on collaboration. People’s energy affects the space. Everyone is looking for feedback at the same time. Space dictates interactions. The current space does not facilitate students’ processes in terms of inspiration, variety, and flexibility.
  • 60. 10 World of Design Raise the profile of SCAD’s School of Design throughout the design world.
  • 61. 10 World of Design • Promotional videos • Design group restrictions • Promotional exhibitions • Copyrighted restrictions • Marketing collaboration with local and international businesses • Create opportunities for publishing work • Open workshops for visitors • Create new to the world collaborative culture • Kickstarters • Shark-tank like opportunities Raise the profile ADD REMOVE of SCAD’s School of Design throughout INCREASE DECREASE the design world • Community involvement • Stimulate participation in competitions • Outside third part interest • Promote all majors as equals • Participation from earlier in school career • Use students as assets • Collaborative with other majors • Industrial design vs. other majors • Devil’s advocacy • Skepticism
  • 62. insights World of Design • Students are married to the symmetry of the double diamond process. • Role assumptions are influenced by time, skills, and interests. • Interests dictate and motivate skills.
  • 63. Reframed problems Double Diamond Process DISCOVER DEFINE DEVELOP Insights and Opportunities Conduct Research Empower Collaboration Desktop Research Synthesize Research Innovation Lab Collaborative Culture DELIVER
  • 64. Reframed Problems How can we foster an effective and efficient collabrative culture within the School of Design? Time How can we diminish the constraints of time? The Individual How can we foster the chameleon growth of the individual? Space How can we activate and marry the energies of both students and space? Relationships How can we ignite collaborative and individual creativity? Dynamics How can we encourage successful, effective collaboration within the School of Design? Tools & Methods How can we facilitate the comprehension and effective application of design tools and methods?
  • 65. thank you from Team Chameleon