Social networks are an important part of marketing strategies. They include platforms like Facebook, Twitter, LinkedIn and discussion forums. Companies can use social media to generate fans, followers and engagement through sharing content and information. It is also possible to measure the results of social media marketing efforts through analytics of metrics like numbers of fans, followers, comments and shares. While social media can be effective, it may not be suitable for all businesses depending on factors like management support, privacy concerns and the nature of the industry.

1. Social Networks in
Marketing Strategies
By Linda Girard
4.15.09
TM

2. Agenda
1. Introducing the Social Networks!
2. Why they are important!
3. And what you can do about it!

3. The Itsy Bitsy Spider

4. Top 10 most important SEO factors
• Keyword use in title tag
STRONG HINT!
• Anchor text of inbound link Think Social Media
and Linking Strategy
• Global link popularity of site
• Age of site
• Link popularity within the site’s internal link structure
• Topical relevance of inbound links to site
• Link popularity of site in topical community
• Keyword use in body text
• Global link popularity of linking site
• Topical relationship of linking page
*Website Optimization - O’Reilly

5. Social Networks Leave a Trail on Page One
Facebook and
Twitter are
spiderable!

6. Google’s Algorithm: Based on the wisdom of crowds
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7. TM
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8. A Web of People is a Web of Feelings...
• WeFeelFine.org
WeFeelFine.Org TM

9. Social Media is a Tool
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10. The Social Networks
STRONG HINT!
Think Social Media
and Linking Strategy
Social Networks Discussion
Forums
Blogs
Social
Bookmarking
Review
Podcast
Sharing
Videos
Event
Sharing
Mobile Social
Photo Sharing
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11. What is Facebook? 200+ Million Users
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12. Fans Are The Content Generators
52,719
FANS!!
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13. Public Radio is Really Listening
367,942
FANS!!
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14. What is LinkedIn? 38+ Million Users
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15. LinkedIn Builds Your Personal Brand
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16. Use LinkedIn to Share Information
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17. What is Twitter? 14+ Million Users
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18. Get To The Point in 140 characters!
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19. DiGiorno Pizza - Reaching Influential Tweeters
Will this work??
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20. Tweeting Surgeries!
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21. So How Do You Begin?
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22. Mind your Manners
Authenticity (No Autoresponders)
No Pushing
SHARE
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23. Measuring the Results
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Source: Social Media Marketing An Hour A Day by Dave Evans - Highly Recommended!

24. Number of views by photo
mindmap
quot;mind mapquot;
# images tagged w/ co./product name
quot;visual mapquot;
# comments on images
Frequency: monthly
Number of quot;fansquot;
3/26/09: 829
Number of followers Number of comments on wall
Number of re-tweets Number of unique page views
Track click-throughs on tweets
Report
Measures influence of tweeter
Frequency: monthly
TwitterGrader.com Social Media
Measurables
#innovation
#mindmap
Number of searches for co./product name
Number of group members
#mindmanager
Number of messages posted
Report
Report
Frequency: monthly
Frequency: monthly
Number of overall views
Views by geographical area
# comments on videos uploaded
mind mapping software
innovation
# videos tagged w/ co./product name
brainstorming
Frequency: monthly
Social_Media.mmap - 3/26/2009 - Mindjet
Mar 26th, 2009 | By Chuck Frey | TM
http://mindmappingsoftwareblog.com/social-media-dashboard-map/

25. Can you Measure Sales?
YES!!!!
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26. Analytics + CRM = Answers
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27. Negative Commentary?
Offset the Negative with the Positive
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28. Follow the Leaders
http://www.web-strategist.com/blog/category/industry-index/
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29. New Job - Community Managers
– Writing. Write locally compelling newsletters weekly and inspiring
reviews daily. Persuasive pitches to venue owners and marketing
partners.
– Event planning. Conceptualize, negotiate, wrangle, plan and
execute cool, fun and buzz-worthy (big wow factor!) events/
parties.
– Marketing outreach. Connect with the right local organizations,
barter weekly newsletter sponsorships for promotion of Yelp.
– Socializing and adventuring. Meet up with yelpers. Attend civic
events. See and be seen. In the scene. Be the Mayor. Always on.
– Communication. Be accountable with stellar communication to
your peers and those who support you at Yelp HQ.
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30. When Not To Use Social Media
You’re in a high
ticket business
(What do you
think?)
http://www.btobonline.com/apps/pbcs.dll/article?AID=/
20090406/FREE/304069979/1109/
rss10&rssfeed=rss10#seenit
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31. When Not To Use Social Media
You Fight With
Your Employees
http://www.btobonline.com/apps/pbcs.dll/article?
AID=/20090406/FREE/304069979/1109/
rss10&rssfeed=rss10#seenit
TM

32. When Not To Use Social Media
Management
Skepticism
http://www.btobonline.com/apps/pbcs.dll/article?AID=/
20090406/FREE/304069979/1109/
rss10&rssfeed=rss10#seenit
TM

33. When Not To Use Social Media
Strategic Vacuum
http://www.btobonline.com/apps/pbcs.dll/article?
AID=/20090406/FREE/304069979/1109/
rss10&rssfeed=rss10#seenit
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34. When Not To Use Social Media
Privacy and
Regulatory
Concerns
http://www.btobonline.com/apps/pbcs.dll/article?
AID=/20090406/FREE/304069979/1109/
rss10&rssfeed=rss10#seenit
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35. TM

36. Share some Social Stories!
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37. Thank You!
Linda Girard
Co-Founder & Visionary
734.213.8100, x117
lgirard@purevisibility.com
www.purevisilibility.com
twitter.com/lgirard
TM