Tst exhibiting in vegas (4)

TradeShow Teacher TradeShow Teacher TradeShow Teacher TradeShow Teacher TradeShow Teacher TradeShow Teacher TradeShow
TradeShow Teacher TradeShow Teacher TradeShow Teacher TradeShow Teacher TradeShow Teacher TradeShow Teacher Trade
TradeShow Teacher TradeShow Teacher TradeShow Teacher TradeShow Teacher TradeShow Teacher TradeShow Teacher

When Exhibiting in Vegas...

...Don’t Gamble With Your Results!
TradeShow Teacher TradeShow Teacher TradeShow Teacher TradeShow Teacher TradeShow Teacher
TradeShow Teacher TradeShow Teacher TradeShow Teacher TradeShow Teacher
TradeShow Teacher TradeShow
TradeShow Teacher TradeShow Teacher
Linda Musgrove, President


COMPANY OVERVIEW
TradeShow Teacher is a result-driven, full-service trade show management
firm specializing in all that is trade shows from show selection to display
booth messaging and production to post show reports and lead follow up.
Based in South Florida since 2005, TradeShow Teacher‟s objectives are to:
 Make sure its clients are receiving the most impact for their trade show
investment
 Enhance public relations
 Increase media coverage
 Secure qualified leads and networking contacts
 Increase ROI and an overall trade show program growth


COMPANY OVERVIEW
TradeShow Teacher serves larger businesses with a multiple annual trade
show program and predominantly specializes in hi-tech, bio-tech and
healthcare verticals and is also available for hourly and per diem
consultation in various industries.
In the current economic climate, statistics reflect that trade shows have
experienced sustainability because of the cost effective nature and the
immeasurable value of the exposure exhibiting businesses receive.
TradeShow Teacher is headed by its founder and President
Linda Musgrove, who is the author of The Complete Idiot’s
Guide to Trade Shows, published in 2009 by Alpha
Books/Penguin Publishing. She is surrounded by a team of
qualified professionals with backgrounds in public relations,
design, marketing, journalism, communications and information
technology.


ABOUT TRADESHOW TEACHER
Linda Musgrove is the founder and president of TradeShow
Teacher, a full-service, result-driven trade show
management firm based in South Florida. Her brainchild was
the culmination of 14 years of extensive „hands on‟
experience in marketing, advertising, and graphic design.
Her interest in her field started at age 16 and she later
attended both Art Institutes in NYC (Center for Media Arts)
and Miami (International Fine Arts College).
“
TradeShow Teacher I fell in
It was then, TradeShow Teacher TradeShow Teacher TradeShow Teacher TradeShow Teacher TradeShow Teacher
love. The creativity and Musgrove‟s passion for all that is trade shows was a result of

TradeShow Teacher show floor is
inheriting the trade show responsibilities of a client when she
buzz on the TradeShow Teacher TradeShow Teacher TradeShow Teacher TradeShow Teacher TradeShow Teacher TradeShow
invigorating It is was doing corporate work in marketing.
TradeShow Teacher . TradeShow Teacher TradeShow Teacher TradeShow Teacher TradeShow Teacher TradeShow Teacher
TradeShow Teacher gratifying Teacher TradeShow Teacher TradeShow Teacher TradeShow Teacher
extremely TradeShow TradeShow Teacher TradeShow
and fulfilling to be able  Author of The Complete Idiot’s Guide to Trade Shows
to use my knowledge
TradeShow and skills to help
Teacher TradeShow Teacher TradeShow Teacher TradeShow Teacher TradeShow Teacher TradeShow Teacher TradeShow
businesses make their  “Top 40 Under 40 in the Trade Show Industry” in Trade
trade show TradeShow publication Exhibit City in 2009
TradeShow Teacher programs Teacher TradeShow Teacher TradeShow Teacher TradeShow Teacher TradeShow Teacher TradeShow
successful and in turn
grow their business and Teacher TradeShow Teacher TradeShow Teacher TradeShow Teacher TradeShow Teacher
revenue.”  Contributor to trade publications and a vast range
-Linda Musgrove of tradeshows in various industries


TRADESHOW TEACHER TACTICS
Fairly small adjustments to a trade show program can have significant
changes on your Return On Investment.
 Identify areas with room for optimization and offer a variety of services
that will help you get the most out of your trade show dollars.
 Manage your entire trade show program while incorporating existing
resources or simply help fill in any gaps you might have.
 Research and learn about your company, products and services as well
as your target audiences, then work with you to define your CES show goals
and objectives.
 Define a strategic approach to reach your well defined target
audience. Once we have agreed on a plan we work on implementing and
executing it.


SERVICES
TradeShow Teacher TradeShow Teacher TradeShow Teacher TradeShowMARKETING
STRATEGY/PLANNING Teacher TradeShow Teacher TradeShow Teacher
•Define target audience •Advertising
•Collateral
TradeShow Teacher •Set goals and objectives
TradeShow Teacher TradeShow Teacher TradeShow Teacher TradeShow Teacher TradeShow Teacher TradeShow
•Define messaging •List event on the website, blog, Twitter, etc.
•Pre-show micro site
TradeShow Teacher •Define strategic plan TradeShow Teacher TradeShow Teacher TradeShow Teacher
TradeShow Teacher TradeShow Teacher TradeShow
•Social Media campaign
TradeShow Teacher TradeShow Teacher TradeShow Teacher TradeShow•Submit for awards
•Budget and track costs Teacher TradeShow Teacher TradeShow Teacher
TradeShow Teacher •Conduct show planning activities Teacher TradeShow Teacher with Display Company on design and Teacher TradeShow
TradeShow Teacher TradeShow •Work TradeShow Teacher TradeShow
TradeShow Teacher TradeShow Teacher inTradeShow Teacher TradeShow Teacher graphics/messaging
•Define what will happen the booth layout of TradeShow Teacher TradeShow Teacher
TradeShow Teacher •Logistics Teacher TradeShow Teacher TradeShow Teacher TradeShow Teacher
TradeShow TradeShow Teacher TradeShow
TradeShow Teacher TradeShow Teacher TradeShow Teacher TradeShowBOOTH STAFF
PUBLIC RELATIONS Teacher TradeShow Teacher TradeShow Teacher
TradeShow Teacher •Identify target publications and media
TradeShow Teacher TradeShow Teacher TradeShow Teacher staff trainingTeacher
•Booth TradeShow TradeShow Teacher TradeShow
TradeShow Teacher TradeShow Teacher TradeShow Teacher TradeShow•Staff the booth (Provided by me if TradeShow Teacher
contacts Teacher TradeShow Teacher
TradeShow Teacher •Obtain press list from CES
needed) TradeShow Teacher TradeShow
TradeShow Teacher TradeShow Teacher TradeShow Teacher TradeShow•Booth staff manual
•Write press releases Teacher TradeShow Teacher TradeShow Teacher
TradeShow Teacher •Distribute press releases “over the Teacher TradeShow Teacher TradeShow Teacher
TradeShow Teacher TradeShow wire”, TradeShow Teacher TradeShow
on-line, send to media contacts, etc. TradeShow Teacher TradeShow Teacher
TradeShow Teacher •Build relationships withTradeShow Teacher TradeShow Teacher TradeShow Teacher
TradeShow Teacher CES media TradeShow Teacher TradeShow
•Arrange at-show interviews with media
TradeShow Teacher TradeShow Teacher TradeShow Teacher SHOW
TradeShow Teacher LEADS & OTHERS POST TradeShow Teacher TradeShow Teacher TradeShow
•Create a post show report
TradeShow Teacher •Define a lead captureTradeShow Teacher TradeShow Teacher TradeShow Teacher
TradeShow Teacher strategy TradeShow Teacher TradeShow
•Define leads process
TradeShow Teacher •Define a post show lead follow-upTeacher TradeShow Teacher TradeShow Teacher
TradeShow Teacher TradeShow TradeShow Teacher TradeShow
process
TradeShow Teacher •Determine Teacher TradeShowbooth
TradeShow demonstrations in the Teacher TradeShow Teacher TradeShow Teacher TradeShow Teacher TradeShow
•Competitive analysis
TradeShow Teacher •Events: Networking, Corporate, Teacher TradeShow Teacher TradeShow Teacher
TradeShow Teacher TradeShow TradeShow Teacher TradeShow
Customer, Reseller & Media

Trade Show Teacher is a Results Driven Trade Show
Management Firm that guarantees to get your organization
media coverage, increased ROI and strong lead generation.
We have helped companies of all sizes.
Let us help you achieve the same success.
Contact us at:
(305) 742-0982 x 162
smagnoli@tsteacher.com
www.tsteacher.com

Tst exhibiting in vegas (4)

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