1. A presentation completely devoid of fun pictures Matthew Falk The Music Industry

2. Who am I, and why am I talking to you? BSC in Communications, Ohio University 2005 Majored in Music Production Studied Recording under Eddie Ashworth Minored in both Music and History MA in Communications, Ohio University 2007 Focus was on Media Management Founded Falk Music LTD, an independent record label Currently PhD Candidate, Telecommunications, Indiana University Study cognitive processing of audio Including the ways that sound effects, song changes, song structure, radio broadcast structure, familiarity, and liking, effect the ways we process audio and devote attention to it.

3. Industry Experience Artist / Tour Management More than a decade of experience Falk Music LTD Recording / Mixing / Mastering / Accounting / Marketing / Distribution Scorpio Audio – Cleveland, Ohio Unpaid Intern -> Paid Engineer Studio Recording Live Sound Independent / Contractor Work Mixing / Mastering / Sound for Video / Live Sound, etc

4. What is the Music Industry? Lady Gaga? Skinny Jeans and PBR?

5. Who are the people that make it work? Engineers Producers Writers (words and music) Publishers Distributors Promoters Labels Scouts of all kinds And…?

6. How do they work together? From your porch to the nation Recording Production Promotion Distribution Sales

7. How has the industry changed? In some ways, it hasn't in 50 years. In the ways it has, it has revolved around publishing Publishing 101 Musical Works vs Masters Performing Rights Societies and Live Performance What does this actually mean for an artist? Where is this reflected? Contracts and Cash

8. Can’t we just leave contracts to the lawyers? Yawn…doesn’t this guy know that it is 1030am the morning after a long weekend, in the summer? Traditional Contracts Record label pays for everything Recording, Promotion, Radio Play (what?!), Music Videos, Tour Equipment Recoupment – or why rock stars aren’t rich at all Paid back in a percentage of the overall product sales. Case in point: Breakage There is a pun here, it is a bad pun, I’m sorry.

9. The Long Tail Digital Distribution Cost efficiency vs Demand There is a market for everything Professionalism vs Crap Long Tail is possible because of: Equipment costs sinking Digital recording ease Distribution being “free” online iTunes, Amazon, CDBaby

10. Indie Contracts? I thought Indie music was independent and damn-the-man and all that? Sorry  License Deal A step forward, in that artists get their recordings, but not always their works Manufacturing and Distribution Deal Many independent CD’s are made this way Profit Sharing Much more rare, but independent labels are heading here Truth lies somewhere in-between

11. Careers Thanks for the history lesson, but at some point, I’d like to move out of my mom’s basement…

12. What is working in the industry like? Long hours Internships and Low Pay Hard Work Great Rewards

13. How do I get in? I am, in fact, dedicated (or crazy) enough, now what? Use your time at IU Wisely Accounting, Small Business Strategies, Contract Law Unpaid Internships CAN pay off Set a clear end date Under promise, over deliver Treat your time there like a trial run, show them why they can’t live without you Craigslist can make or break a career Quick emails with well written cover letters Hustle! Fill your time with as many part time jobs as you can handle. You’ve got to pay the rent, but you also want a full time job, and one of them may turn into one

14. What is Successful? Andrew Logan? Last Slide’s Advice 3 jobs, engineer, DJ, videographer Ronny Murphy? http://web.me.com/murphymedia/MurphyMedia/About.html Composer, musician, engineer Me? PhD Candidate, Mixer, Label Owner

15. Questions?