1. Product Brand Culturalization
Folks across the globe are wired differently. Therefore, it’s key to design and market a product brand
with an eye on cultural adaptation to regional markets. Get a competitive edge. And keep it. At the
speed of need. A product unlocalized is a product unsold. An ROI unreaped.
This one-hour presentation is a roller coaster ride through pains and gains in the pre-natal product
development process. We’ll review contextual, functional and visual elements to consider for
producing a culturally fitted product brand and resurface just in time for a quick peek into glocal
strategy for product acceptance in new market entry.
Webinar: “Product Brand Culturalization”
Date and Time: Thursday, August 25 at 11am PT / Noon MT / 1pm CT / 2pm ET
Registration: Register for free @ https://www1.gotomeeting.com/register/642793497
Where: Your desktop
Presenters: Talia Baruch, Localization & Culturalization Consultant, Copyous and Chris Raulf,
Marketing Director, Lingoport
Talia and Chris will also discuss the challenges companies face when deciding to take their brand
global. The presentation features several case studies and an in-depth look at the relationship
between branding and the needs of the global marketplace, including culture, localization, and
internationalization.
This presentation targets business managers, marketing managers, product managers,
internationalization and localization managers, and anyone else wanting to learn more about the
product localization, internationalization, and culturalization process.
About the Presenters:
Talia Baruch is an independent localization and culturalization consultant, founder of Copyous. Talia
has 23 years of experience in the industry, developing and orchestrating enterprise localization
accounts, including Google, HP, Adobe, and Starbucks. Her added expertise lies in culturally-fitted
brand identity and in glocal strategy for new market entry. For additional information please
visit www.copyous.com. Talia can be reached by email @ talia@copyous.com, on LinkedIn
@ http://www.linkedin.com/in/taliabaruch, and on Twitter @TaliaBaruch.
Chris Raulf, a native of Switzerland, is a 12-year veteran of the localization and internationalization
industry. He started his professional career as a Marketing Specialist for a financial corporation in
Zürich, Switzerland and as a Product Manager for the Swiss Rail Ways, one of Switzerland’s
trademark companies. Chris earned a Swiss Federal Diploma in Business and Marketing and traveled
all over the world before settling in the US. He currently heads marketing at Lingoport.