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Hotel SEO: How To Optimize For Hotel-Related Search Queries in Google
1.
Hotel SEO: How
To Optimize For Hotel- Related Search Queries in Google By Link-Assistant.Com.
2.
According to the
stats, about 95% of all bookers search for hotels online, which proves that SEO is getting of high importance for any hotel business. Link-Assistant.Com Copyright © 2013
3.
From the presentation
you will learn: what types of results Google shows for hotel-related queries and how SERP results vary in and outside the US (as of August 2013); what Hotel Finder is how it works; how organic results for hotels queries are different and how to optimize for them the right way; an additional opportunities to stand out in PPC results. Link-Assistant.Com Copyright © 2013
4.
Link-Assistant.Com Copyright © 2013 Types
of results Google shows for hotels- related keywords
5.
Types of results
Google shows for hotels-related keywords Google has recently started experimenting with its listings for hotel-related queries. Link-Assistant.Com Copyright © 2013
6.
Google has introduced
Local Listing Carousel and now is providing two different result patterns for the US searchers and the rest of the world. Rank Tracker is the tool that can be used to monitor rankings of a website in any type of search results. Link-Assistant.Com Copyright © 2013 Types of results Google shows for hotels-related keywords
7.
Types of results
Google shows for hotels-related keywords Hotel-related search results for the US are arranged in the following way: 1) Carousel of Local Listings at the top; 2) PPC results (often with the recently introduced image ads) below the carousel and on the right; 3) Hotel Finder results; 4) Organic results. Link-Assistant.Com Copyright © 2013
8.
Types of results
Google shows for hotels-related keywords This is what the US searchers see (pic. 1) Link-Assistant.Com Copyright © 2013
9.
Types of results
Google shows for hotels-related keywords Organic results and more PPC results come if to scroll down. Link-Assistant.Com Copyright © 2013
10.
Types of results
Google shows for hotels-related keywords Hotel-related search results outside the US are arranged in a different way: 1) PPC results go at the top and on the right; 2) Sponsored, or Hotel Finder results follow; 3) Local Listings and Organic search results go last on the list. Link-Assistant.Com Copyright © 2013
11.
Types of results
Google shows for hotels-related keywords This is what the first page of SERP looks like outside the US (pic. 1) Link-Assistant.Com Copyright © 2013
12.
Types of results
Google shows for hotels-related keywords If you scroll down, you will see organic and local listings. Link-Assistant.Com Copyright © 2013
13.
Link-Assistant.Com Copyright © 2013 Google
Hotel Finder
14.
Google Hotel Finder Hotel
Finder is a service established by Google in 2011. Link-Assistant.Com Copyright © 2013
15.
Google Hotel Finder The
main goal of this service is to help in finding accommodations for selected destinations and dates. The results the service provides are marked on the map and supplied with details. Link-Assistant.Com Copyright © 2013
16.
Google Hotel Finder Hotel
Finder uses multiple data sources to determine whether or not to display hotels in their service. So there’s no any formula to optimize for this SERP section. Link-Assistant.Com Copyright © 2013
17.
Google Hotel Finder Also,
booking process in Hotel Finder is supported through external services like booking.com, venere.com, HRS, etc.. So, supposedly, getting a website listed on these sites might be help to make a site appear in the Hotel Finder section. Link-Assistant.Com Copyright © 2013
18.
Link-Assistant.Com Copyright © 2013 Organic
Google results for hotel searches
19.
Organic Google results
for hotel searches There are 3 main tendencies typical of organic Google results for hotel- related queries. Link-Assistant.Com Copyright © 2013
20.
Tendency #1 Organic results
for hotel-related words tend to be pushed to the second page by other types of non-organic results. Thus, getting there on the 1-st page for hotel keywords is tough and expensive (specially outside the US). Link-Assistant.Com Copyright © 2013 Organic Google results for hotel searches
21.
Tendency #2 Organic search
results for hotel queries are dominated by various catalog sites. Various review-type catalogs: booking.com, tripadvisor, venere.com, expedia etc. are given priority in the organic section. So together with optimizing a site of a hotel one needs to add it to as many of catalogs as possible. Link-Assistant.Com Copyright © 2013 Organic Google results for hotel searches
22.
Tendency #3 Rich snippets
are getting of great importance. With a variety of eye-catching 1-st page results (local listings carousel, two PPC blocks, a Hotel Finder section), rich snippets are becoming crucially important! For more information on how to apply schema markup for hotels, click here. Link-Assistant.Com Copyright © 2013 Organic Google results for hotel searches
23.
Link-Assistant.Com Copyright © 2013 Using
images in PPC adds
24.
Using images in
PPC adds Google recently launched new image extensions for Search Ads. “Sometimes it's easier to 'show' rather than 'tell' when promoting a business,” states a quote on Google AdWords‘ site. And that is particularly true for hotel business, as that is the case when a visual description works a lot better than a verbal one. Link-Assistant.Com Copyright © 2013
25.
Summary Summing all things
up, these are steps one needs to take to optimize business for hotel-related searches: Link-Assistant.Com Copyright © 2013
26.
Bottom-line: Following these simple
steps can improve a hotel’s site online visibility and drive lots of prospective bookers. Link-Assistant.Com Copyright © 2013
27.
Useful links If you
want to learn how to effectively optimize for hotel-related words, follow the link. Contact Link-Assistant.Com Team and ask for more advice and guidance on website promotion. Link-Assistant.Com Copyright © 2013
28.
Say ‘hello’ to
Link-Assistant.Com! Facebook – fb.me/LinkAssistant Google+ – gplus.to/LinkAssistant Twitter – @LinkAssistant Link-Assistant.Com Copyright © 2013
29.
Image credits Images for
this presentation are taken from Flickr.Com (Tomas Hawk, r7aal). Link-Assistant.Com Copyright © 2013
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