The presentation describes the profession of a Social Media Manager. It is a brief explanation of the main principles, methods and mechanisms this job has. The presentation also describes how to optimize the process of social media management and make it more effective.

1. INFORMATION
TECHNOLOGY
Social Media
Managers
Who they are.
What they do.
And what they should do.
By Link-Assistant.Com.

2. INFORMATION
TECHNOLOGY
 planning
 implementation
 analysis
 data collection
 contributing to a team
 effectiveness measurement.
Social Media Management is a
complex of various marketing activities,
such as:
Link-Assistant.Com
Copyright © 2013
What is social media
management?

3. INFORMATION
TECHNOLOGY
Who are
Social Media Managers?
A Social Media Manager IS NOT a spammer who clutters
one‟s newsfeed with his company mentions, hunts for likes
and fans on Facebook, followers on Twitter, etc.
A Social Media Manager IS a person trusted with
monitoring, filtering, measuring, contributing to and guiding
the social media presence of a brand, service or company.

4. INFORMATION
TECHNOLOGY
Typical activities
of an SM manager
include:
Link-Assistant.Com
Copyright © 2013

5. INFORMATION
TECHNOLOGY
 engaging users,
 presenting one‟s company on the Web,
 telling about company services
and products,
 managing company‟s reputation,
 generating sales,
 monitoring customers‟ feedback,
 and a lot more.
1. Effective management
of company’s social
media communities.
That implies:
Link-Assistant.Com
Copyright © 2013

6. INFORMATION
TECHNOLOGY
Link-Assistant.Com
Copyright © 2013
If you want to learn
how to manage your company social media
communities the most effective way,
follow this link.

7. INFORMATION
TECHNOLOGY
Typically, companies have special
support departments that take care
of all customers‟ queries.
But people may also ask for help or
complain about issues in company‟s
communities on social media sites.
2. Support.
Link-Assistant.Com
Copyright © 2013

8. INFORMATION
TECHNOLOGY
Hence, a social media manager also must:
 regularly check and answer inbox emails, direct
messages, wall posts, etc.;
 provide necessary information, help and assistance
to all customers in need;
 monitor customers’ feedback.

9. INFORMATION
TECHNOLOGY
A social media manager should
analyze and measure the
effectiveness of all ongoing
SMM campaigns.
3. Analysis.
Link-Assistant.Com
Copyright © 2013

10. INFORMATION
TECHNOLOGY
These are the questions
SM managers should periodically ask
themselves:
 “Have my implemented SMM activities changed our
customer engagement rates, ROI, social signals, revenue,
etc.?”
 “Are the activities I perform worth doing and repeating?”
 “Is the revenue my company gets in the results of my SMM
activities more than the spent budgets? etc.

11. INFORMATION
TECHNOLOGY
Another important activity an SM
manager should regularly perform
is looking for new ways of
getting traffic.
4. Searching new
traffic opportunities.
Link-Assistant.Com
Copyright © 2013

12. INFORMATION
TECHNOLOGY
Popular sources of getting extra traffic may be:
 Content curating websites (StumbleUpon, Scoop.it
, Reddit etc);
 SlideShare, Pinterest and similar websites where
one can share information in visual forms;
 Any other sources where content was published and
got traffic;
 Sites one‟s competitors are getting traffic from, etc.

13. INFORMATION
TECHNOLOGY
Calculating ROI and
reporting social media stats
is an important procedure in
any SMM campaign.
The procedure helps to
estimate effectiveness of
implemented SMM activities,
optimize further SMM
campaigns and check how
company‟s budgets are used.
5 Reporting.
Link-Assistant.Com
Copyright © 2013

14. INFORMATION
TECHNOLOGY
Working with social media
sources gives a unique
opportunity to get in the know
of all latest industry news.
Hence, a social media
manager can also work as a
part-time business analyst and
contribute into optimization of
all business processes in a
company.
6. Teamwork.
Link-Assistant.Com
Copyright © 2013

15. INFORMATION
TECHNOLOGY
This is what a social media manager can do to
streamline work of a whole company:
• collect and suggest good ideas from social media;
• inform about the latest industry new, updates,
changes;
• spy on competitors‟ development strategies;
• work with affiliates, partners, loyal customers on social
media websites: consult them, provide help,
assistance and more.

16. INFORMATION
TECHNOLOGY
Creating interesting, worth-to-link-
with content and sharing it via
social media can add to one‟s
company online marketing success
and search engine optimization.
If skilled enough, an SM manager
may try hand in content creating.
7. Creating content.
Link-Assistant.Com
Copyright © 2013

17. INFORMATION
TECHNOLOGY
A social media manager must be able to
answer all possible questions that company‟s
customers might possibly have.
Hence, an SM manager should be an all-
rounded personality and a authoritative
specialist in his own sphere.
Ongoing self-education and improving
one’s qualification are a must for every
SM manager!
8. Self-education.
Link-Assistant.Com
Copyright © 2013

18. INFORMATION
TECHNOLOGY
This is what an SM manager should be
capable of:
 mastering one‟s industry at least on an intermediate level;
 knowing the basics of Internet Marketing;
 knowing basics of psychology (extremely useful for dealing
with angry customers), some things from web design and web
trends;
 be a good user of PC, master such programs as Microsoft
Office, Adobe Photoshop, browsers, mail apps and so on.
Link-Assistant.Com
Copyright © 2013

19. INFORMATION
TECHNOLOGY
An SM manager must always be
ahead of the game.
The abilities to act quickly and
professionally can make or break
a whole SMM campaign.
9. Being fast and mobile.
Link-Assistant.Com
Copyright © 2013

20. INFORMATION
TECHNOLOGY
A social media manager must constantly
track company‟s brand mentions across the
Web.
In case of an issue or negative feedback an
SM manager may escalate any conflict and
fix a case.
BuzzBundle is a great tool for to tracking brand
mentions and responding to them.
10. Creating unshakable
brand reputation.
Link-Assistant.Com
Copyright © 2013

21. INFORMATION
TECHNOLOGY
Bottom-line:
As one can see, Social Media Management implies a
huge scope of activities. When implemented, they can
make a serious contribution to company‟s revenues
and influence the whole Internet Marketing strategy as
well.
So, the profession of a Social Media Manager may be
challenging and hard but rewarding in the end.
Link-Assistant.Com
Copyright © 2013

22. INFORMATION
TECHNOLOGY
If you want to learn more about social media
management, follow the link.
Contact Link-Assistant.Com Team and ask for
more advice and guidance on effective SMM.
Link-Assistant.Com
Copyright © 2013

23. INFORMATION
TECHNOLOGY
Say „hello‟ to Link-Assistant.Com!
Facebook – fb.me/LinkAssistant
Google+ – gplus.to/LinkAssistant
Twitter – @LinkAssistant
Link-Assistant.Com
Copyright © 2013

24. INFORMATION
TECHNOLOGY
Image Credits
Images for this presentation are taken from:
Fotopedia (Tony W)
Flickr (Patrick Ng, Thomas Riecken)
Stocklayouts.Com

25. INFORMATION
TECHNOLOGY
Link-Assistant.Com
Copyright © 2013