Case Competition 2011 - submission (diploma category) from Douglas College.

1. Building Bridges for BC Parks
Karatsyupa, Philipp
Lee, Nina
Yoon, Kyeonghee

2. Table of Contents
• Current Trends in Thompson Okanagan
• A New Concept Plan for Thompson Okanagan
– Description
– Implementation
• Conclusion

3. Today in Thompson Okanagan
Strength Weakness
• Geographical Advantages • Limited Brand Image
• Natural Resources • Low Public Awareness
Opportunity Threats
• Increase in the number • Recessions
of visitors • Competitors

4. All – in – One Plan
• sdf
Various Renovate
Activities Visitor Centres
Okanagan
Parks
Partnership

5. All – in – One Plan : Activities
• Four-Season Destination
• Family-Oriented
• Educational
Rebrand images of Thompson Okanagan
Various choices but all happen to be in
ONE place

6. All – in – One Plan : Visitor Centre
New New
New
Staffing
Technology
Visitor
Guide Centre

7. All – in – One Plan : Partnership
Mountain
Food
Equipment co-
Manufacturers
op
Rental Historical
Partnership Society
Filming
Industry

8. Budget
• Branding
– Magazine : $10,000
– TV & Radio : $170,000
– Website : $20,000
• Visitor Centre
– Training : $60,000
– Technology : $150,000
• Partnership
– Investment : $500,000

9. Summary
• Sdf
Various Renovate
Activities Visitor Centres
Okanagan
Parks
Partnership

10. References
• http://www.bcstats.gov.bc.ca/data/bus_stat/busind/tourism.asp
• http://www.bcvirtualtour.com/Thompson_Okanagan.html
• http://bc-cowichanvalley.civicplus.com/DocumentView.aspx?DID=922
• http://newmarketingtrendsideas.blogspot.com/2009/10/tourism-marketing-
trends.html
• http://www.aboriginalbc.com/coast-packages
• www.env.gov.bc.ca/bcparks/research/statistic_report/statistic_report_2011.pdf
• http://www.linkbc.ca/torc/downs1/Thompson_Okanagan_Regional_Profile_2009.sf
lb.ashx.pdf

11. Thank you!