To drive awareness, increase consideration and position
the brand as a thought leader, GE Capital used LinkedIn to
create a community for mid-market business in Australia.
What is Google Search Console and What is it provide?
GE Capital developed an active and engaged community on LinkedIn
1. Anthony Spargo
Director, Communications, GE Capital
Objective
Solution
Results
• To drive awareness, consideration and
position GE Capital as a thought leader
for Australian mid-market businesses
• Launched a LinkedIn group called the
“GE Capital – Mid-Market Hub”
• Always-on LinkedIn display ads and
InMails with a “join group” call to action
• Over 1,900 select members
• Several warm leads per week