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Big Ideas 
2015
In our latest series on LinkedIn, 
we're predicting the top trends of 
2015
From the wonders of wearable tech to a job market 
where workers finally have the upper hand, 70+ Influencers 
(including Richard Branson and Ban Ki-moon) 
shared their bold vision of what’s on the horizon.
We wouldn't want to come to work next year to 
make less than we did last year. Why should we 
expect our employees to do the same? “ 
DANIEL GROSS 
Daily Beast Columnist 
READ POST
“ 
Isn’t it about time for more companies to start 
rating their customers? Wouldn’t we all be better 
off if feedback from some customers were 
ignored? 
FRED REICHHELD 
Creator of the Net Promoter System 
READ POST
“ 
Some companies will invest in elaborate 
promotional strategies that will make them 
seem hot, only for new hires to realize quickly it 
was a scam... If a company sounds too good to 
be true, do your homework. 
J.T. O’DONNELL 
CEO, Careerealism 
READ POST
“ 
Change is a team sport, and it’s important to bring 
people along for the journey. I’ve seen too many leaders 
hunker down in conference rooms, attempting to divine 
the perfect change journey, while their employees fill 
the communication void with misinformation. 
BRAD SMITH 
CEO, Intuit 
READ POST
“ 
The word “quantify” is what’s really important because people 
will use the personal data and feedback from these devices to 
make healthier lifestyle choices and adjust the way they eat, 
exercise, work and rest. 
DENISE MORRISON 
President  CEO at Campbell Soup Company 
READ POST
“ 
A flourishing digital economy based on easy payments 
might also encourage the invention of new forms of 
media: collaboratively created role-playing games, 
interactive online plays and novels, and new ways to 
combine art and music and narrative. 
WALTER ISAACSON 
CEO of Aspen Institute 
READ POST
“ 
Waiting for governments or big companies to 
solve the problem is not the answer. Necessity is 
the mother of invention. Is it time to take the bull 
by the horns and make your own job? 
DON TAPSCOTT 
CEO, Tapscott Group 
READ POST
Read all posts here

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Big Ideas: The Trends to Watch in 2015

  • 2. In our latest series on LinkedIn, we're predicting the top trends of 2015
  • 3. From the wonders of wearable tech to a job market where workers finally have the upper hand, 70+ Influencers (including Richard Branson and Ban Ki-moon) shared their bold vision of what’s on the horizon.
  • 4. We wouldn't want to come to work next year to make less than we did last year. Why should we expect our employees to do the same? “ DANIEL GROSS Daily Beast Columnist READ POST
  • 5. “ Isn’t it about time for more companies to start rating their customers? Wouldn’t we all be better off if feedback from some customers were ignored? FRED REICHHELD Creator of the Net Promoter System READ POST
  • 6. “ Some companies will invest in elaborate promotional strategies that will make them seem hot, only for new hires to realize quickly it was a scam... If a company sounds too good to be true, do your homework. J.T. O’DONNELL CEO, Careerealism READ POST
  • 7. “ Change is a team sport, and it’s important to bring people along for the journey. I’ve seen too many leaders hunker down in conference rooms, attempting to divine the perfect change journey, while their employees fill the communication void with misinformation. BRAD SMITH CEO, Intuit READ POST
  • 8. “ The word “quantify” is what’s really important because people will use the personal data and feedback from these devices to make healthier lifestyle choices and adjust the way they eat, exercise, work and rest. DENISE MORRISON President CEO at Campbell Soup Company READ POST
  • 9. “ A flourishing digital economy based on easy payments might also encourage the invention of new forms of media: collaboratively created role-playing games, interactive online plays and novels, and new ways to combine art and music and narrative. WALTER ISAACSON CEO of Aspen Institute READ POST
  • 10. “ Waiting for governments or big companies to solve the problem is not the answer. Necessity is the mother of invention. Is it time to take the bull by the horns and make your own job? DON TAPSCOTT CEO, Tapscott Group READ POST