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Welcome! Today’s session is about learning the top 3 tips for job seekers to get the most out of LinkedIn. I’ll be taking you through examples of what you can do with your own profile and for your organization to get an edge and will leave us time at the end for you to try it out yourself!
LinkedIn can be an incredibly helpful tool for powering your job search process.
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LinkedIn is the world’s largest professional network with over 250 million members worldwide and growing everyday
Our focus is to connect talent with opportunity and it’s a great place to do that – over 86% of the Fortune 100 companies use LinkedIn Talent Solutions to hire! (as of December 2012).
So how can you get the most out of LinkedIn for your own job search? Today we’ll walk you through these top 3 tips for someone interested in leveraging LinkedIn to find the right job opportunity.
#1: Strengthening your professional brand
#2: Building and leveraging your network
#3: Finding and applying for your dream job
Let’s get started!
First let’s talk about what you can do to strengthen your professional brand by optimizing your LinkedIn profile.
A complete profile is critical – it helps round out your brand/image as a professional and each piece of information you include communicates to the world who you are, what you know and what you care about (and can also make you more likely to come up in searches by recruiters!).
To get started, make sure you take these 3 steps. We’ll walk through each now.
A strong profile on LinkedIn isn’t just your resume online, it is a living representation of who you are and who you want to become.
The strongest profiles on LinkedIn are:
Complete (and we’ll tell you what this means)
Dynamic (they’re more than just your resume copied and pasted—they include a personal summary, headline and your contributions outside of work)
Reinforced by social proof (you have at least 50 connections, some of which have endorsed you for skills or written you a recommendation)
How do you get your profile to the All-Star level? It’s actually quite simple. So let’s get started! We’ll take a look through each of the key parts of this strong profile.
First, add a photo. This makes your profile 7 times more likely to be viewed and helps people see your profile as the real you.
A headline is a short and sweet way to sum up who you are, and what you’re looking for. Here is an example of one Job Seeker’s strong headline that makes a pretty great first impression. Important to note, the key words you use in your headline will be used for recruiters’ targeted searches, so choose words carefully based upon what you want to do next.
Make sure you customize your URL. This makes your personal link easy to include on CV’s and emails, and it makes you easier to find on the web.
Now on to ‘highlighting your experience and expertise’:
Your summary is critically important for Job Seekers – it’s your ‘about me’ elevator pitch, and also prime real estate for inserting key words that will show up in recruiter searches (i.e. social impact, sales, manager). One tip is to stick to 100-300 words and take a look at some of the keywords used by people in positions that you’re interested in.
All of your experiences should be included - You never know which position matches what an employer might be looking for.
Volunteering & social causes are an important part of your professional identity
Employers don’t just want to know what you’ve accomplished at work – they want to see the full picture of who you are, what you care about, and how you contribute to organizations.
You can also choose to flag your interest in volunteering your skills or serving on a nonprofit Board – two great options for further developing your skills, your network, and opening doors to new job opportunities.
LinkedIn also makes it easy to add connections by recommending people from your extended network who you may know.
Just look to the right side of your home screen for a few suggestions and click through to see a longer list and start adding more connections!
Only have second degree connections? Here’s how to request an introduction! One of the benefits of having a network on LinkedIn is that you might know someone in common with the people you want to connect with and that person can make an introduction for you. Exactly as you might do offline.
LinkedIn makes it easy – just follow these basis steps:
Click through to the profile of the person you’re hoping to be introduced to.
In the lower righthand corner find out who your mutual connections are and click on the “Get Introduced” link
When you’re requesting an introduction, it’s your job to make your connection feels comfortable about making the introduction. Be personable, grateful, to-the-point, and make a small ask that is easy for them to say “yes” to.
Following a company is the best way to act on your interest. Why?
You’ll receive updates on this company’s posts (news, job opportunities, and more)
You signal your interest in working for them, making it more likely that their recruiters would find and target you for a job.
Once you’ve followed the page, there are many ways that you can leverage a “Company Page” to enhance your job search. When you see a job you like outside of LinkedIn, use LinkedIn to find an “in” at that company by:
Seeing who you’re connected to who works there – ask them about hiring practices and who you should speak to in the company’s HR department
Seeing your second degree connections who work there – request an introduction to that person from your current connection
Learning more about that organization and other job opportunities they’re hiring for (reminder: 86% of Fortune 100 companies use LinkedIn for hiring)
Search for companies you’ve always wanted to work for, and repeat the above!
These screen shots help you see how to search for companies. On the Company Search page you can search for companies in a variety of ways: by location, industry, size and also by how you are connected. You can filter results to include only companies where you have a first-degree connection or broaden your search to include companies in your extended network.
You can also refine your search to a list of your target companies or companies hiring on LinkedIn, click on their “Careers” tab, and then quickly learn about working at that company and view the jobs they have posted.
Similar to following Company Pages, joining groups and following LinkedIn Influencers will allow you to explore career interests, meet likeminded people, get career advice, and can open the door to other opportunities.
Look at these communities like mini conferences where you can network. Think of the members in the group as your peers in a specific area of interest—contribute your thoughts, advice and expertise on discussions within your groups. Get recognition for your ideas and position yourself as a thought partner. Meet new people who can give you insight into their companies and your job search. Similarly, think of the other Influencer followers as like-minded individuals interested in the same types of information as you.
If you’re not sure which groups to search for or join, on the right-hand side of your profile there’s a great feature called Groups You May Like. Based on your profile data (which is why it’s so important that you have a complete profile), LinkedIn will serve you up a sample of suggested groups. You can also search for groups on your own by typing in keywords like “Small Business Trends,” or “Telecom” or “Fortune 500 Job Opportunities.”
If you’re not sure which Influencers to follow, you can click on “All Channels” and choose who you want to follow based on categories like “Social Impact” or “Big Ideas & Innovation.”
Demonstrate your expertise and get noticed by sharing and commenting on content on LinkedIn.
Make it a goal to share or comment on at least one piece of information daily. Two things to do each day to find content you’d like to share:
On your LinkedIn homepage (once you’ve signed in), your news feed will include the latest from the groups, companies and Influencers you follow. Scan through and see what snags your interest!
Keep an eye out for the “inShare” button on your daily reads. When you find an you want to share, you can share it right from the article itself via the InShare Link and let your network know you found it valuable. You can choose to share it on your Profile, within specific groups you’re a part of, or in a private message to individuals. Add in a comment on your thoughts or main takeaways then hit Share.
All simple and important opportunities to position yourself as a thought leader and information source.
Now that you’ve built a strong profile and expanded your LinkedIn network, get out there and find your dream job!
What many people don’t realize is that LinkedIn is not just a networking tool; it’s also an excellent research tool. You can use LinkedIn to accomplish all of these key steps. Let’s look at how.
LinkedIn’s Job Search tool essentially provides a database of over 300,000 jobs.
Click on “Jobs”, “advanced search” and then “More options” to find open positions by keyword, title, company, zip code, function, industry, years of experience and date posted.
You may also find it helpful to browse the list of “jobs you may be interested in” that will pop up when you go to this page. They are customize especially for you based on information in your profile (yet another important reason to keep it up to date!).
You can easily click on the name of the job to read the full job description, have the opportunity to contact the job poster, view the potential salary range for the position, and even to apply. You can also click through to read more about the organization on its Company Page.
Most importantly, this screen shows you if any of your first or second-degree connections work at this company. Again, return back to the lesson of asking your first-degree connections for their insights as well as an introduction to someone who works there – possibly even their hiring manager. Remember: 70% of jobs actually come through networking so find out who you know!
You can easily “Apply” online through the link or save it for a later search.
And don’t forget to follow the Company Page to stay up to date on opportunities and new developments!
So that’s it when it comes to LinkedIn 101 for Job Seekers– the top tips to help you start leveraging this platform strategically. We hope it leads to many great opportunities.
If you’re interested in learning more about using LinkedIn to find a job and upgrades like “Job Seeker Premium,” sign up for our next webinar at http://learn.linkedin.com/Job Seeker/
On behalf of everyone at LinkedIn, I want to wish you the very best of luck in your efforts. We look forward to celebrating your success!