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By WTFN Group
=
Visit WTFN.com.au to view our showreel
Multi-faceted Content Producer
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About WTFN
12 Years Old
Offices in Sydney, Melbourne, London, and LA
About WTFN
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Producer of more than 30 original formats
150 episodes of television this year
More than 200 hours of content
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Branded
See our web site for
more branded shows
WTFN.com.au/branded
Factual
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Light Entertainment
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Reality
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Drama
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We work with all Networks
Major Brands, including McDonalds, Coles, and
Toyota
Our Credentials
Content is played around the world
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International distribution
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THE CHANGING FACE OF MEDIA
Network commissioned shows
Television Branded Content is heavily driven by
Brands, Networks and Agencies
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New media brand opportunities across all screens
Mobile & tablet online video
viewing grew 100% globally in 2012
We are producing content for
IPTV channels:
Long form
Short form
Live shows
Social media shows
Huge opportunity for brands
*Ooyala Global Video Index - 2012
=
Social media formats
Community driven, interactive
experiences
Facebook ad revenue grew 32%
in 2012, set to rise
Developing Facebook formats
•Personalised & social video/TV
•Monetise Facebook audience
•Integrate with e-commerce
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Original and creative
Engages audience
WTFN Content
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Megafactories:Toyota Australia
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Documentary
20 Week production
5 weeks filming both in
Australia and Japan
Extensive liaison with
Agency, Toyota, Foxtel and
Nat Geo
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Branded shows
Can be more than travel and lifestyle
Reality series
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Branded shows
Can be more than travel and lifestyle
Reality series
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Supercar Showdown
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Formats & Opportunities
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Formats & Opportunities
Contact us for our latest formats
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Q & A
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Thank you
Leave your business card so we can send
you the full presentation
For more info
Wes Crook
WTFN Head of Branded and Digital
wcrook@wtfn.com.au
0400 462 287

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WTFN presentation on branded content & formats