User Testing For The Rest Of Us

•

6 recomendaciones•658 vistas

Lisa Herrod

Presentation from the Web Directions User Experience 08 Conference, Melbourne, Australia May 16, 2008

Tecnología Diseño

User testing for
the rest of Us

Youse are testing
for the rest of us
Web Directions User Experience 08
Melbourne

lnterpreting the Web
lnterpreting the Web
Usability Research
Usability research
Expert Review
Expert Review Review
Comparative
Comparative Review
User Testing
User Testing
Reducing Costs
Reducing Costs
Tips & Tricks…
Hati Hati!

Interpreting the Web

Interpreting the web
Bilingual
Fluent
Conduits
Ethics

Usability Research

lnterpreting the Web
lnterpreting the Web
Usability Research
Usability research
Expert Review
Expert Review Review
Comparative
Comparative Review
User Testing
User Testing
Reducing Costs
Reducing Costs
Tips & Tricks…
Hati Hati!

lnterpreting the Web
Usability research
Expert Review
Comparative Review
User Testing
Reducing Costs

Expert Review Tips & Tricks…

“Do error messages avoid an
anthropomorphic tone?”

Usability Heuristics

Neilsen’s famous ten - 1990

Denise Pierotti, Xerox - 1998

Heuristics
• Homepage • Feedback Form
• Visual Design • Error Handling
• Coding • Navigation
• JavaScript • Search Interface
• Content • Search Results
• Accessibility

Home Page

• Is the site business clear?
• Is the site purpose is clear?
• Is search available?
• Does the Home Page support
multiple ways to reach content?

lnterpreting the Web
Usability research
Expert Review
Comparative Review
User Testing
Reducing Costs
Tips & Tricks…
Comparative Review

User Testing

lnterpreting the Web
Usability research
Expert Review
Comparative Review
User Testing
Reducing Costs
Tips & Tricks…

format

one-to-one
focus group
lab-based
contextual
comparative

Stages

1. Prepare
2. Research
3. Report

Prepare
Prepare
Objectives
Profiles
Recruitment
Method
Tasks
Questionnaire

research
Research

Method
Note taking / recording
Analysing Results

lnterpreting the Web
lnterpreting the Web
Usability research
Reducing Cost Usability research
Expert Review
Expert Review Review
Comparative
Comparative Review
User Testing
User Testing
Reducing Costs
Reducing Costs
Tips & Tricks…
Hati Hati!

Cutting Back

• Interview location
• Documentation
• Recording Sessions
• Incentives

Cutting Back

• Reporting
• Participant numbers
• Do an Expert Review

What not to cut
• Planning
• Recruitment
• Incentives
• Analysis
• Recommendations
• Debriefing

Extreme Usability
Faster
Lower cost

Potential recruitment
weaknesses e.g. Surrogates

Guerilla Usability…?

Well suited to:
•Web Agencies
•Small in-house reviews
•Certain Agile phases

Traditional Usability…

More time for analysis
More detailed results
More time == Cost increase

Traditional Usability…

•Large organisations
•Government departments
•Independent evaluations
•When evidence or documentation is required

Tips & Tricks…
•Scheduling
•Self-recruitment
•Re-recruiting users
•Surrogate users
lnterpreting the Web
Usability research
Expert Review
Comparative Review
User Testing
Reducing Costs
Tips & Tricks…

… tips & tricks

•Incentives
•Leading participants
•Talking too much
•Rushing analysis
•Going in with set ideas

scenariogirl.com

scenarioseven.com.au

slideshare.net/lisaherrod

Photo Credits

Pub Bogan – Sengsta
http://flickr.com/photos/sengster/2205138163/

Tree of light - JPhilipson
http://flickr.com/photos/jphilipson/2100627902/

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User Testing For The Rest Of Us

1. User testing for the rest of Us Youse are testing for the rest of us Web Directions User Experience 08 Melbourne

3. lnterpreting the Web lnterpreting the Web Usability Research Usability research Expert Review Expert Review Review Comparative Comparative Review User Testing User Testing Reducing Costs Reducing Costs Tips & Tricks… Hati Hati! Interpreting the Web

4. Usability = Translation

5. Interpreting the web Bilingual Fluent Conduits Ethics

7. Usability Research lnterpreting the Web lnterpreting the Web Usability Research Usability research Expert Review Expert Review Review Comparative Comparative Review User Testing User Testing Reducing Costs Reducing Costs Tips & Tricks… Hati Hati!

8. lnterpreting the Web Usability research Expert Review Comparative Review User Testing Reducing Costs Expert Review Tips & Tricks…

9. “Do error messages avoid an anthropomorphic tone?”

10.

11. “Do error messages avoid an anthropomorphic tone?”

12. Usability Heuristics Neilsen’s famous ten - 1990 Denise Pierotti, Xerox - 1998

13. Heuristics • Homepage • Feedback Form • Visual Design • Error Handling • Coding • Navigation • JavaScript • Search Interface • Content • Search Results • Accessibility

14. Home Page • Is the site business clear? • Is the site purpose is clear? • Is search available? • Does the Home Page support multiple ways to reach content?

15.

16. accessibility

17. lnterpreting the Web Usability research Expert Review Comparative Review User Testing Reducing Costs Tips & Tricks… Comparative Review

18.

19.

20.

21. User Testing lnterpreting the Web Usability research Expert Review Comparative Review User Testing Reducing Costs Tips & Tricks…

22. format one-to-one focus group lab-based contextual comparative

23. Stages 1. Prepare 2. Research 3. Report

24. Prepare Prepare Objectives Profiles Recruitment Method Tasks Questionnaire

25. research Research Method Note taking / recording Analysing Results

26. report Report Format Detail Quality

27. lnterpreting the Web lnterpreting the Web Usability research Reducing Cost Usability research Expert Review Expert Review Review Comparative Comparative Review User Testing User Testing Reducing Costs Reducing Costs Tips & Tricks… Hati Hati!

28. Cutting Back • Interview location • Documentation • Recording Sessions • Incentives

29. Cutting Back • Reporting • Participant numbers • Do an Expert Review

30. But sometimes… you shouldn’t cut back

31. What not to cut • Planning • Recruitment • Incentives • Analysis • Recommendations • Debriefing

32. Extreme Usability Faster Lower cost Potential recruitment weaknesses e.g. Surrogates

33. Guerilla Usability…? Well suited to: •Web Agencies •Small in-house reviews •Certain Agile phases

34. Traditional Usability…?

35. Traditional Usability… More time for analysis More detailed results More time == Cost increase

36. Traditional Usability… •Large organisations •Government departments •Independent evaluations •When evidence or documentation is required

37. Tips & Tricks… •Scheduling •Self-recruitment •Re-recruiting users •Surrogate users lnterpreting the Web Usability research Expert Review Comparative Review User Testing Reducing Costs Tips & Tricks…

38. Use a Checklist

39. … tips & tricks •Incentives •Leading participants •Talking too much •Rushing analysis •Going in with set ideas

40. Questions….

41. scenariogirl.com scenarioseven.com.au slideshare.net/lisaherrod

42. Photo Credits Pub Bogan – Sengsta http://flickr.com/photos/sengster/2205138163/ Tree of light - JPhilipson http://flickr.com/photos/jphilipson/2100627902/

User Testing For The Rest Of Us

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User Testing For The Rest Of Us