Styles and convention of music video

1. MUSIC VIDEO
TECHNIQUE
BY LISA AFOGHO

2. POPULAR MUSIC GENRES
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The video was shot in an urban
setting, and it was done in a R&B
Pop style of music. There where
group dancing and the focus was
mainly on a butterfly that gives
people courage when they see it.
The artist in the video are pretty
ladies and a man who introduced
the song in a rap form. There were
cars in the video and a very big
traffic. Which lead to the music
and everyone started dancing and
singing.

3. LIVE FOOTAGE
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• This is the live
performance of the
song ‘I’ll always love
you’ by Whitney
Houston. She
performed with a
live band and with
no use of studio
voice. With Live
audiences as well.

4. ANIMATION
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• This is a song call ‘
Move Your Feet’ done
by Junior Senior.
• The song is about
dancing to the beat of
the song, that everyone
should move together
and be united. The song
is also letting go of
yourself and dance.

5. INTERPRETIVE
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• This is a song called
‘Chandelier’ done by Sia.
• The video contains a
miming dancing little girl.
And the song artist is
trying to make the
audience feel and
understand the song by
the dancing and the way
the little girl expresses
herself on the video.

6. NARRATIVE
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• This is a song called ‘Thriller’ by
Michael Jackson.
• In the video there were
monsters like werewolf's and
zombies. The artist which is
Michael Jackson was the
werewolf in the beginning of the
video which later came out as a
movie in the video. Then later
through the main video graves
started opening and some group
of zombies came out from the
grave. When Michael Jackson
was on the way home after
watching the movie with his
girlfriend in the video. And
suddenly they became
surrounded by zombies and
Michael Jackson became one of
the zombie and started dancing
and chasing after the girl.

7. IMPRESSIONIST
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• This song is an impressionist
of a song called ‘style’ by
Taylor Swift. The video
contains lots of surreal
footages and it consist of
fake smoke, mirrors with
eyes, lighting, trees and the
beach. With a guy who was
the actor that she’s singing
about.

8. PARODY
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• This is a parody of the song “I
Knew you were Trouble” by
Taylor Swift. In this parody
the impersonator talked
about all Taylor swift’s ex
boyfriends that broke up with
her because they think she is
crazy. And there were
impersonators of her ex
boyfriends as well. Running
away from her.

9. LYRIC INTERPRETATION
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• This is a song called ‘ That’s
the way it is’ done by Celine
Dion.
• The video contains loads of
TV, the artist and loads of
people. In the video the people
were watching the artist sing
on TV. The song didn’t really
illustrated what the artist is
saying on the lyric, because
they’re expecting the audience
to listen to the lyrics and work
out what the artist is singing
about.

10. CUTTING TO BEAT
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• This is a song called ‘Confident ‘
done by Demi Lovato.
• The video was cut to shot
according to the beat and the
video contains violence and action.
There were guns, cars, prison,
bikes, bodyguards, good guys and
bad guys. Definitely the good guys
which was Demi Lovato and
Michelle Rodriguez took down the
bad guys and the bad guys got
arrested.

11. MIMING AND LIP SYNC
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• This is a song call ‘Teenage love
affair’ by Alicia Keys.
• The video contains some group of
miming dancers and some lip sync
from Alicia Keys and some of her
friends on the video. There were
some gathering of youths that are
ready to riot and the leader of the
riot team saw a girl which was
Alicia keys and then he fell in love
with her. And that is how they
both got into the teenage love
affair.