The document discusses mobile device usage trends among live event attendees based on a survey conducted in 2012 and compared to results from 2011. Some key findings include: - Mobile device ownership increased significantly, with 70% of attendees owning smartphones in 2012 vs 53% in 2011, and 43% owning tablets vs 29% in 2011. - Mobile engagement for live events increased, with 10% regularly buying tickets on smartphones vs 4% in 2011, and 12% on tablets vs 9% in 2011. - More attendees are downloading apps related to events and concerts, and using their devices for activities like photos/videos and social sharing at live performances.

1. 2013

2. © 2013 Ticketmaster LLC
MOBILE BEHAVIOR & VIEWING TECHNOLOGY
2
EXECUTIVE SUMMARY
Last year’s report showed us how the widespread use of mobile devices was changing the ways customers behaved before, during
and after a live event. This year’s report reinforces that trend. Not only do more attendees own smartphones and tablets, those
that do are using their devices more often to search for live events, buy tickets, and share their experiences. This report presents
interesting and valuable findings on mobile engagement and compares this year’s findings to those from last year.
 Mobile device ownership is up. 70% of live event attendees have a smartphone, in comparison to 53% last year; 43% have a
tablet, in comparison to 29% last year. Mobile engagement with live events is also up. 10% of smartphone owners regularly
purchase live event tickets on their smartphones, up from 4% last year. 12% of tablet owners regularly purchase tickets on their
tablets, up from 9% last year.
 App downloads have increased. 28% of concert attendees who own smartphones have an app that provides ticket purchase
options, in comparison to 13% last year. 30% have a smartphone app that provides concert information.
 Customers are becoming more engaged with their mobile phones while attending live events. Every mobile phone activity
increased over the course of the last year, except for calling. More attendees now take photos/videos, text message, and share
their experiences on social networks during live events. The highest increase was with sharing about the event on Facebook –
from 22% to 38% and taking photos / videos – from 56% to 71%.
Customers are open to using their mobile devices in more advanced ways. 57% of sporting event attendees are interested in
using an e-ticket on their smartphones for admission. 40% are interested in using their smartphones to order food and drinks at
the venue.

3. © 2013 Ticketmaster LLC
MUSIC
CONCERTS
5,071
(5,119)
PROFESSIONAL
& COLLEGE
SPORTING
EVENTS
3,665
(4,029)
LIVE THEATER
OR
ARTS EVENTS
2,462
(4,810)
LIVE FAMILY
SHOWS
1,841
(3,670)
MOBILE BEHAVIOR & VIEWING TECHNOLOGY
3
METHODOLOGY
 An online survey was conducted among North American (US & Canada) Ticketmaster ticket purchasers in order to understand
their mobile and viewing technology behavior. This is the second annual iteration of a survey originally deployed in December
2011. 2012 statistics are provided in red type, 2011 statistics are provided in black type in parentheses.
 Significant differences at the 95% confidence level across time points are denoted with arrows. The direction of the arrows ( )
indicates the direction of the change in percentages from 2011 to 2012.
 Additional questions were added to the 2012 survey that were not asked in the 2011 survey. Questions that were only asked at
one time point are noted.
 Attendees to music concerts, professional and college sporting events, live theater and arts events, and live family shows were
surveyed.
 Survey invitations were sent to 200K CA ticket purchasers – 50K per each event category.
 2012 data was collected from December 7th to December 13th, 2012.
 For calculating overall live event statistics, the collected data was weighted to represent the actual ticket sale distribution for
each event type category in the country.
 Unweighted sample sizes (2011 sample sizes are in parentheses):

4. © 2013 Ticketmaster LLC
SMARTPHONES
LIVE EVENT ATTENDEES
4
Q. Do you own or plan to purchase any of the following in the next 6 months?
Q. How many of the apps on your smartphone do you use on a regular basis, meaning you use them at least once a week?
Q. Which smartphone do you own? (Select all that apply)
More live event attendees own a smartphone now compared to last year.
70% (53%) of live event attendees have a smartphone and 10% (12%) plan to purchase one.
The average smartphone owner uses 7 (6) apps at least once a week.
16% (7%)
1% (5%)
38% (22%)
15% (16%)
Throughout this report,
2012 statistics are provided in red type
2011 statistics are provided in (black type in parentheses)

5. © 2013 Ticketmaster LLC
TABLETS
LIVE EVENT ATTENDEES
5
Q. Do you own or plan to purchase any of the following in the next 6 months?
Q. How many of the apps on your tablet do you use on a regular basis, meaning you use them at least once a week?
Q. Which tablet do you own? (Select all that apply)
Tablet ownership among live event attendees is growing rapidly.
43% (29%) of live event attendees have a tablet and 22% (25%) plan to purchase one.
The average tablet owner uses 7 (6) apps at least once a week.
28% (19%)
1% (1%)
TouchPad
2% (2%)
4% (1%)

6. © 2013 Ticketmaster LLC
SMARTPHONE / TABLET ACTIVITIES
LIVE EVENT ATTENDEES
6
More customers are using their smartphones on a regular basis to search for live event information.
Ticket purchases increased across both platforms but tablets are still the preferred device.
Note: Population is smartphone owners. Note: Population is tablet owners.
2012
2011
Regularly
Occasionally
Rarely
Never
Search for
information on
live events
Make general
merchandise
purchases
Buy live event
tickets
How often do you do the following on your smartphone?
20%
47%
60%20%
24%
22%
39%
21%
13%21%
9%
4%
14%
39%
45%17%
26%
22%
42%
23% 23%
26%
11% 10%
Search for
information on
live events
Make general
merchandise
purchases
Buy live event
tickets
How often do you do the following on your tablet?
22%
38%
49%
14%
20%
20%
37%
28%
21%
27%
14%
9%
20%
35%
41%
15%
19%
18%
40%
31%
29%
25%
16% 12%

7. © 2013 Ticketmaster LLC
16% 16%
22%
62% 62%
56%
22% 22% 22%
Smartphone Mobile Web
App
Both
APP VS MOBILE WEB
Search for
information on
live events
Make general
merchandise
purchases
Buy live event
tickets
16% 15% 15%
64% 63% 64%
21% 22% 21%
Search for
information on
live events
Make general
merchandise
purchases
Buy live event
tickets
Tablet
9%
34%
25%
16% 17%
11%
26% 27%
18% 19%
9%
26% 27%
21%
17%
7%
25%
29%
21%
18%
DEVICE USAGE WHILE WATCHING TV
MOBILE WEB USAGE
Tablet
Smartphone
None 1 to 2 Hours
per Week
3 to 5 Hours
per Week
6 to 10 Hours
per Week
10+ Hours
per Week
Always Often Sometimes Rarely Never
SMARTPHONE / TABLET ACTIVITIES
LIVE EVENT ATTENDEES
7
Q. How many hours per week do you use the mobile web on your smartphone / tablet? (Note: This question was not asked in 2011)
Q. How often do you use your smartphone / tablet while watching TV? (Note: This question was not asked in 2011)
Q. Do you use a mobile app or mobile web on your smartphone / tablet to: (Note: This question was not asked in 2011)
Note: Population is smartphone / tablet owners.
The mobile web is used more often than apps to search for information on live events and make live event
ticket purchases. On average, live event attendees spend 5.9 hours per week using the mobile web on
their smartphones and 6.4 hours per week on their tablets.

8. © 2013 Ticketmaster LLC
IN VENUE MOBILE ACTIVITIES
LIVE EVENT ATTENDEES
8
More fans are engaging in mobile activities while attending live events. Sharing on Facebook
increased the most – from 22% to 38%, but all of the activities except for calling had statistically
significant increases.
71%
56%
38%
25%
16%
13%
56%
46%
22%
23%
8%
6%
Take photos or videos
Text message about the event
Share on Facebook about the event
Call someone to talk about the event
Tweet about the event
Check-in using Foursquare, Places, etc
While attending an event, how often do you do the following on your mobile phone?
2012
2011

9. © 2013 Ticketmaster LLC
VIEWERSHIP
LIVE EVENT ATTENDEES
9
Note: Population is device owners.
DVR/TIVO
15% (14%)
16% (18%)
22% (23%)
30% (27%)
HDTV
43% (41%)
50% (50%)
70% (70%)
63% (60%)
TABLET
8% (3%)
11% (6%)
7% (4%)
15% (7%)
SMARTPHONE
4% (2%)
10% (5%)
6% (4%)
9% (5%)
On which of the following do you watch live events?
Live event viewership increased on tablets across all event types and grew on smartphones for
concerts and sporting events. Viewership remained flat for HDTVs and DVRs.

10. © 2013 Ticketmaster LLC
CONCERT ATTENDEES
10

11. © 2013 Ticketmaster LLC
SMARTPHONE ACTIVITIES
CONCERT ATTENDEES
11
Note: Population is smartphone owners. Asterisks (*) indicate that a question was not asked in 2011.
70% (55%) of concert attendees have smartphones and more owners use their smartphones to search for
information on live events and buy live event tickets compared to last year. The mobile web is used more
often than apps for these activities.
22% 22% 22%
61% 62%
53%
17% 16%
25%
App
Mobile Web
Both
Do you use a mobile app or mobile web on your smartphone to:
Search for
information on
live events
Make general
merchandise
purchases
Buy live event
tickets
* * *
20%
46%
60%19%
23%
21%
39%
22%
14%22%
9% 5%
13%
38%
44%17%
27%
21%
42%
23% 24%
28%
12% 11%
Never
Regularly
Occasionally
Rarely
How often do you do the following on your smartphone?
2012
2011
Search for
information on
live events
Make general
merchandise
purchases
Buy live event
tickets

12. © 2013 Ticketmaster LLC
SMARTPHONE ACTIVITIES
CONCERT ATTENDEES
12
Note: Population is smartphone owners. Asterisks (*) indicate that a question was not asked in 2011.
More concert attendees own smartphone apps that provide event information for a specific venue, ticket
purchase options and seating for venues. Smartphone apps that provide music news or music streaming
are the most commonly downloaded.
* *
51%
57% 58%
18%
13% 10%
46% 47%
55%
36%
53%
29% 28%
17%
32%
30%
2012
2011
Have you ever downloaded or been interested in an app that provides…
Downloaded
Interested In
Event info
for a specific
venue
Seating for
venues
Ticket
purchase
options
Music
news or
music
streaming
Concert
info
28%
33% 36%
26%
32%
51% 42% 39%
41%
50%
Have you ever used or been interested in using the mobile
web on your smartphone for:
Used
Interested In
Event info
for a specific
venue
Seating for
venues
Ticket
purchase
options
Music
news or
music
streaming
Concert
info
* ** * *

13. © 2013 Ticketmaster LLC
TABLET ACTIVITIES
CONCERT ATTENDEES
13
Note: Population is tablet owners. Asterisks (*) indicate that a question was not asked in 2011.
42% (28%) of concert attendees have tablets and more owners use their tablets to buy live event tickets
compared to last year.
21% 21% 21%
63% 63% 63%
16% 16% 16% App
Mobile Web
Both
Do you use a mobile app or mobile web on your tablet to:
Search for
information on
live events
Make general
merchandise
purchases
Buy live event
tickets
* * *
How often do you do the following on your tablet?
21%
37%
49%
13%
20%
19%
37%
28%
22%
29%
15%
10%
19%
35%
41%
14%
18%
18%
40%
31%
29%
26%
16% 12%
2012
2011
Search for
information on
live events
Make general
merchandise
purchases
Buy live event
tickets
Never
Regularly
Occasionally
Rarely

14. © 2013 Ticketmaster LLC
TABLET ACTIVITIES
CONCERT ATTENDEES
14
Note: Population is tablet owners. Asterisks (*) indicate that a question was not asked in 2011.
More concert attendees own tablet apps that provide event information for a specific venue, ticket
purchase options and seating for venues. Like smartphone apps, the most popular tablet apps provide
music news or music streaming.
Have you ever downloaded or been interested in an app that provides…
54% 55% 58%
16% 12%
12%
47% 48%
52%
36%
50%
19% 18%
15%
25%
19%
2012
2011
Downloaded
Interested In
Event info
for a specific
venue
Seating for
venues
Ticket
purchase
options
Music
news or
music
streaming
Concert
info
* *
32% 34% 35%
28%
34%
38% 33% 34%
34%
37%
Have you ever used or been interested in using the mobile
web on your tablet for:
Used
Interested In
Event info
for a specific
venue
Seating for
venues
Ticket
purchase
options
Music
news or
music
streaming
Concert
info
* ** * *

15. © 2013 Ticketmaster LLC
MOBILE ACTIVITIES
CONCERT ATTENDEES
15
Q. How often do you check your mobile phone during an event? (Note: Only concert and sporting event attendees were asked this question)
Q. While attending a concert, how often do you do the following on your mobile phone?
More concert attendees are using their phones during concerts. 18% (13%) use their phones every
hour, 13% (11%) every 30 minutes and 5% (4%) every 15 minutes.
The increase in mobile engagement was statistically significant for all activities. The largest
increases were for taking photos – from 61% to 75% and sharing on Facebook – from 25% to 38%.
call someone
to talk about
the concert
24%
(22%)
check in w/
Foursquare,
etc.
14%
(6%)
Tweet about
the concert
17%
(8%)
take photos
or videos
75%
(61%)
text about
the concert
57%
(47%)
share on
Facebook about
the concert
38%
(25%)

16. © 2013 Ticketmaster LLC
MOBILE ACTIVITIES
CONCERT ATTENDEES
16
Q. Would you be interested in using your mobile phone to:
More concert attendees are interested in using their mobile phones to receive discounts on food
and merchandise during a concert, check into a concert with an e-ticket and order food / drinks to
have delivered to them at a concert.
are interested in
receiving discounts on
food and merchandise
on their phone
60%
(46%)
are interested
in checking in
to a concert
with an e-ticket
55%
(46%)
are interested in
ordering food /
drinks to be delivered
to them at a concert
39%
(28%)

17. © 2013 Ticketmaster LLC
CONCERT ATTENDEES
SMS PROMOTIONS
17
Q. Have you ever participated in an SMS text message promotion at a concert or related to an upcoming concert (e.g., contest/sweepstakes, text comments to screen, sign up
for special offer or discounts)?
Q. What type of SMS text promotions have you participated in?
Note: These questions were not asked in 2011.
of concert attendees have participated in a SMS text message promotion at a
concert or related to an upcoming concert: 9% have signed up for special offers,
discounts or upcoming concert information, 6% have sent comments or images
to a screen, and 4% have done both.
19%
have signed up for
special offers, discounts
or upcoming concert
information
9%
have done
both4%
have sent
comments or
images to a screen6%

18. © 2013 Ticketmaster LLC
CONCERT ATTENDEES
PUSH NOTIFICATIONS
18
Q. How many times a month would you allow a mobile app to send messages or push notifications to your smartphone or tablet related to live events that you are interested in attending,
as long as the messages are relevant? (Note: This question was not asked in 2011)
70% of concert attendees are willing to get push notifications on their mobile devices but
most want to limit it to 1 – 5 times a month.
MESSAGE / PUSH NOTIFICATION LIMIT PER MONTH
Average = 4.1
11 – 20 Times a Month / Unlimited
6 – 10 Times a Month
1 – 5 Times a Month
Never
30%
52%
7%
11%

19. © 2013 Ticketmaster LLC
PHOTOS / VIDEOS
CONCERT ATTENDEES
19
Q. Have you ever posted photos or videos from your concerts online?
Q. Do you post them during the event?
Q. Where do you post them?
Q. How much do you usually post?
63% (48%) of concert attendees who take photos / videos at a concert post them online and
16% (11%) of those usually or always post during the concert.
9%
(8%)
2%
(3%)
1%
(2%)
95%
(93%)
20% (14%) post most or all their photos/videos, while
58% (64%) post some and 22% (22%) post only one.

20. © 2013 Ticketmaster LLC
VIEWING TECHNOLOGY
CONCERT ATTENDEES
20
HDTV is still the most popular device for watching concerts, but viewership on smartphones and
tablets almost doubled while viewership on HDTVs and DVRs remained steady.
75%
71%
70%
55%
46%
46%
42%
28%
7%
3%
6%
8%
10%
12%
7%
8%
21%
25%
5%
4%
50% (50%)
Do you own or plan to purchase in the next 6 months?
HDTV
Smartphone
DVR / TIVO
Tablet
3D - TV
On which do you watch music concerts?
16% (18%)
10% (5%)
11% (6%)
2% (1%)
2012
2011
Own
Plan to
Purchase

21. © 2013 Ticketmaster LLC
21
PROFESSIONAL AND COLLEGE
SPORTING EVENT ATTENDEES

22. © 2013 Ticketmaster LLC
SMARTPHONE ACTIVITIES
SPORTING EVENT ATTENDEES
22
Note: Population is smartphone owners. Asterisks (*) indicate that a question was not asked in 2011.
71% (54%) of sporting event attendees have smartphones and more owners use their smartphones to
search for information on live events and buy live event tickets compared to last year. The mobile web is
used more often than apps for these activities.
21% 22% 21%
63% 62%
59%
16% 16% 20% App
Mobile Web
Both
Do you use a mobile app or mobile web on your smartphone to:
Search for
information on
live events
Make general
merchandise
purchases
Buy live event
tickets
* * *
17%
46%
59%21%
24%
24%
39%
21%
14%23%
9%
4%
13%
40%
47%18%
27%
24%
43%
23%
22%
26%
10% 7%
Never
How often do you do the following on your smartphone?
2012
2011
Search for
information on
live events
Make general
merchandise
purchases
Buy live event
tickets
Regularly
Occasionally
Rarely

23. © 2013 Ticketmaster LLC
SMARTPHONE ACTIVITIES
SPORTING EVENT ATTENDEES
23
Note: Population is smartphone owners. Asterisks (*) indicate that a question was not asked in 2011.
More sporting event attendees own smartphone apps that provide event information for a specific venue,
ticket purchase options and seating for venues. The most commonly downloaded apps are still those that
provide updates on live sports scores and stats.
Have you ever downloaded or been interested in an app that provides…
23%
49%
56% 57%
46%
17%
12% 9%
21%
45% 48%
53%
47%
28% 25% 16%
2012
2011
Downloaded
Interested In
Seating for
venues
Event info for
a specific
venue
Ticket
purchase
options
Updates on
live sports
scores and
stats
17%
27%
34% 34%
51%
51% 38% 39%
Have you ever used or been interested in using the mobile
web on your smartphone for:
Used
Interested In
Event info
for a specific
venue
Seating for
venues
Ticket
purchase
options
* **Updates on
live sports
scores and
stats
*

24. © 2013 Ticketmaster LLC
TABLET ACTIVITIES
SPORTING EVENT ATTENDEES
24
Note: Population is tablet owners. Asterisks (*) indicate that a question was not asked in 2011.
43% (28%) of sporting event attendees have tablets and more owners use their tablets to buy live event tickets
compared to last year.
21% 23% 22%
64% 64% 64%
15% 13% 14%
App
Mobile Web
Both
Do you use a mobile app or mobile web on your tablet to:
Search for
information on
live events
Make general
merchandise
purchases
Buy live event
tickets
* * *
How often do you do the following on your tablet?
21%
37%
46%
15%
20%
24%
38%
29%
22%
26%
14%
8%
19%
34%
41%
15%
20%
19%
41%
31%
28%
25%
15% 12%
2012
2011
Search for
information on
live events
Make general
merchandise
purchases
Buy live event
tickets
Never
Regularly
Occasionally
Rarely

25. © 2013 Ticketmaster LLC
TABLET ACTIVITIES
SPORTING EVENT ATTENDEES
25
Note: Population is tablet owners. Asterisks (*) indicate that a question was not asked in 2011.
More sporting event attendees own tablet apps that provide event information for a specific venue, ticket
purchase options and seating for venues. Like smartphones, the most popular tablet apps are still those that
provide updates on live sports scores and stats.
2012
2011
Downloaded
Interested In
31%
49%
53% 55%
33%
17% 11%
11%
31%
45% 47% 49%
31%
20% 17% 15%
Have you ever downloaded or been interested in an app that provides…
Seating for
venues
Event info for
a specific
venue
Ticket
purchase
options
Updates on
live sports
scores and
stats
25%
32% 35% 34%
38%
37% 31% 34%
Have you ever used or been interested in using the mobile
web on your tablet for:
Used
Interested In
Event info
for a specific
venue
Seating for
venues
Ticket
purchase
options
* **Updates on
live sports
scores and
stats
*

26. © 2013 Ticketmaster LLC
MOBILE ACTIVITIES
SPORTING EVENT ATTENDEES
26
Q. How often do you check your mobile phone during an event? (Note: Only concert and sporting event attendees were asked this question)
Q. While attending a professional and college sporting event, how often do you do the following on your mobile phone?
More sporting event attendees are using their phones during games. 18% (15%) use their phones every hour,
14% (13%) every 30 minutes and 6% (6%) every 15 minutes.
The increase in mobile engagement was statistically significant for all activities except for calling, which
decreased significantly. The largest increases were for sharing on Facebook – from 21% to 35% and taking
photos – from 58% to 71%.
Tweet about
the game
17%
(8%)
check in w/
Foursquare,
etc.
14%
(6%)
take photos
or videos
71%
(58%)
text about
the game
58%
(50%)
share on
Facebook about
the game
35%
(21%)
call someone
to talk about
the game
26%
(28%)

27. © 2013 Ticketmaster LLC
MOBILE ACTIVITIES
SPORTING EVENT ATTENDEES
27
Q. Would you be interested in using your mobile phone to:
More sporting event attendees are interested in using their mobile phones to receive discounts on
food and merchandise during a game, check into a game with an e-ticket and order food / drinks
to have delivered to them at a game.
are interested in
receiving discounts on
food and merchandise
on their phone
59%
(48%)
are interested
in checking in
to a game with
an e-ticket
57%
(48%)
are interested in
ordering food /
drinks to be delivered
to them at a game
40%
(32%)

28. © 2013 Ticketmaster LLC
SPORTING EVENT ATTENDEES
PUSH NOTIFICATIONS
28
67% of sporting event attendees are willing to get push notifications on their mobile devices
but most want to limit it to 1 – 5 times a month.
Q. How many times a month would you allow a mobile app to send messages or push notifications to your smartphone or tablet related to live events that you are interested in attending,
as long as the messages are relevant? (Note: This question was not asked in 2011)
MESSAGE / PUSH NOTIFICATION LIMIT PER MONTH
Average = 3.6
11 – 20 Times a Month / Unlimited
6 – 10 Times a Month
1 – 5 Times a Month
Never
34%
52%
7%
8%

29. © 2013 Ticketmaster LLC
PHOTOS / VIDEOS
SPORTING EVENT ATTENDEES
29
Q. Have you ever posted photos or videos from your professional and college sporting events online?
Q. Do you post them during the event?
Q. Where do you post them?
Q. How much do you usually post?
56% (43%) of sporting event attendees who take photos / videos at a game post them online and
25% (20%) of those usually or always post during the game.
1%
(2%)
4%
(5%)
11% (8%) post most or all their photos/videos, while
61% (61%) post some and 28% (31%) post only one.
2%
(3%)
93%
(92%)

30. © 2013 Ticketmaster LLC
VIEWING TECHNOLOGY
SPORTING EVENT ATTENDEES
30
HDTV is still the most popular device for watching games, but viewership on smartphones and tablets
increased while viewership on HDTVs and DVRs remained steady.
2012
2011
77%
75%
71%
54%
49%
48%
43%
28%
7%
3%
7%
9%
10%
12%
7%
8%
22%
27%
4%
4%
70% (70%)
Do you own or plan to purchase in the next 6 months?
HDTV
Smartphone
DVR / TIVO
Tablet
3D - TV
On which do you watch professional
and college sporting events?
22% (23%)
6% (4%)
7% (4%)
2% (1%)
Own
Plan to
Purchase

31. © 2013 Ticketmaster LLC
31
LIVE THEATER OR ARTS
EVENT ATTENDEES

32. © 2013 Ticketmaster LLC
SMARTPHONE ACTIVITIES
LIVE THEATER OR ARTS EVENT ATTENDEES
32
Note: Population is smartphone owners. Asterisks (*) indicate that a question was not asked in 2011.
65% (48%) of arts event attendees have smartphones and more owners use their smartphones to buy live
event tickets compared to last year.
21% 25% 22%
66% 60% 63%
13% 15% 15%
App
Mobile Web
Both
Do you use a mobile app or mobile web on your smartphone to:
Search for
information on
live events
Make general
merchandise
purchases
Buy live event
tickets
* * *
23%
53%
66%24%
23%
21%
38%
18%
10%15%
6%
2%
21%
47%
55%
21%
22%
22%
40%
21%
18%
19%
10% 6%
Never
How often do you do the following on your smartphone?
2012
2011
Search for
information on
live events
Make general
merchandise
purchases
Buy live event
tickets
Regularly
Occasionally
Rarely

33. © 2013 Ticketmaster LLC
SMARTPHONE ACTIVITIES
LIVE THEATER OR ARTS EVENT ATTENDEES
33
Note: Population is smartphone owners. Asterisks (*) indicate that a question was not asked in 2011.
More arts event attendees own smartphone apps that provide event information for a specific venue,
ticket purchase options and seating for venues. The mobile web is used more often for these activities,
but interest is high for apps.
Have you ever downloaded or been interested in an app that provides…
49%
53% 54%
15% 9% 7%
45%
49% 52%
23% 18% 14%
2012
2011
Downloaded
Interested In
Seating for
venues
Event info for a
specific venue
Ticket purchase
options
31%
38% 38%
41% 29% 29%
Have you ever used or been interested in using the mobile
web on your smartphone for:
Used
Interested In
Event info
for a specific
venue
Seating for
venues
Ticket
purchase
options
* **

34. © 2013 Ticketmaster LLC
18% 20% 18%
68% 66% 69%
14% 15% 13%
App
Mobile Web
Both
Do you use a mobile app or mobile web on your tablet to:
Search for
information on
live events
Make general
merchandise
purchases
Buy live event
tickets
* * *
How often do you do the following on your tablet?
25%
42%
55%
17%
19%
19%
38%
26%
20%
21%
12%
7%
21%
35%
41%
14%
19%
20%
42%
32%
29%
23%
14% 10%
2012
2011
Search for
information on
live events
Make general
merchandise
purchases
Buy live event
tickets
Regularly
Occasionally
Rarely
Never
TABLET ACTIVITIES
LIVE THEATER OR ARTS EVENT ATTENDEES
34
Note: Population is tablet owners. Asterisks (*) indicate that a question was not asked in 2011.
46% (30%) of arts event attendees have tablets and more owners use their tablets to search for information on live
events and buy live event tickets compared to last year. The mobile web is used more often than apps for these
activities.

35. © 2013 Ticketmaster LLC
TABLET ACTIVITIES
LIVE THEATER OR ARTS EVENT ATTENDEES
35
Note: Population is tablet owners. Asterisks (*) indicate that a question was not asked in 2011.
More arts event attendees own tablet apps that provide ticket purchase options. The mobile web is used
more often for these activities, but interest is high for apps.
Have you ever downloaded or been interested in an app that provides…
48% 50% 51%
15% 9%
11%
49% 52% 52%
16% 13% 13%
2012
2011
Downloaded
Interested In
Event info for a
specific venue
Seating for
venues
Ticket purchase
options
34%
38% 36%
37% 30% 32%
Have you ever used or been interested in using the mobile
web on your tablet for:
Used
Interested In
Event info
for a specific
venue
Seating for
venues
Ticket
purchase
options
* **

36. © 2013 Ticketmaster LLC
MOBILE ACTIVITIES
LIVE THEATER OR ARTS EVENT ATTENDEES
36
Q. While attending a live theater or arts event, how often do you do the following on your mobile phone?
More arts event attendees are using their phones during events. The increase in mobile engagement
was statistically significant for all activities. The largest increases were for taking photos – from 33%
to 51% and sharing on Facebook – from 19% to 32%.
check in w/
Foursquare,
etc.
11%
(5%)
Tweet about
the event
9%
(3%)
take photos
or videos
51%
(33%)
text about
the event
44%
(34%)
share on
Facebook about
the event
32%
(19%)
call someone
to talk about
the event
24%
(21%)

37. © 2013 Ticketmaster LLC
LIVE THEATER OR ARTS EVENT ATTENDEES
PUSH NOTIFICATIONS
37
59% of arts event attendees are willing to get push notifications on their mobile devices but
most want to limit it to 1 – 5 times a month.
Q. How many times a month would you allow a mobile app to send messages or push notifications to your smartphone or tablet related to live events that you are interested in attending,
as long as the messages are relevant? (Note: This question was not asked in 2011)
MESSAGE / PUSH NOTIFICATION LIMIT PER MONTH
Average = 3.1
11 – 20 Times a Month / Unlimited
6 – 10 Times a Month
1 – 5 Times a Month
Never
40%
48%
5%
6%

38. © 2013 Ticketmaster LLC
PHOTOS / VIDEOS
LIVE THEATER OR ARTS EVENT ATTENDEES
38
Q. Have you ever posted photos or videos from your live theater or arts events online?
Q. Do you post them during the event?
Q. Where do you post them?
Q. How much do you usually post?
1%
(2%)
15% (9%) post most or all their photos/videos, while
56% (61%) post some and 29% (30%) post only one.
94%
(93%)
3%
(3%)
7%
(6%)
50% (37%) of arts event attendees who take photos / videos at an event post them online and
15% (9%) of those usually or always post during the event.

39. © 2013 Ticketmaster LLC
VIEWING TECHNOLOGY
LIVE THEATER OR ARTS EVENT ATTENDEES
39
HDTV is still the most popular device for watching arts events, but viewership on tablets more than
doubled while viewership on HDTVs and DVRs remained steady.
75%
69%
65%
48%
48%
44%
46%
30%
6%
3%
5%
8%
10%
12%
6%
6%
21%
24%
4%
3%
43% (41%)
Do you own or plan to purchase in the next 6 months?
HDTV
Smartphone
DVR / TIVO
Tablet
3D - TV
On which do you watch live
theater or arts events?
15% (14%)
4% (2%)
8% (3%)
2% (1%)
2012
2011
Own
Plan to
Purchase

40. © 2013 Ticketmaster LLC
40
LIVE FAMILY SHOW
ATTENDEES

41. © 2013 Ticketmaster LLC
SMARTPHONE ACTIVITIES
LIVE FAMILY SHOW ATTENDEES
41
Note: Population is smartphone owners. Asterisks (*) indicate that a question was not asked in 2011.
69% (54%) of live family show attendees have smartphones and more owners use their smartphones to buy
live event tickets compared to last year.
21% 24% 21%
64% 62% 62%
15% 15% 16% App
Mobile Web
Both
Do you use a mobile app or mobile web on your smartphone to:
Search for
information on
live events
Make general
merchandise
purchases
Buy live event
tickets
* * *
18%
44%
58%21%
25%
24%
40%
22%
14%21%
9%
4%
16%
37%
46%
18%
23%
22%42%
26%
24%
23%
14%
9%
Regularly
Occasionally
Rarely
Never
How often do you do the following on your smartphone?
2012
2011
Search for
information on
live events
Make general
merchandise
purchases
Buy live event
tickets

42. © 2013 Ticketmaster LLC
SMARTPHONE ACTIVITIES
LIVE FAMILY SHOW ATTENDEES
42
Note: Population is smartphone owners. Asterisks (*) indicate that a question was not asked in 2011.
More live family show attendees own smartphone apps that provide event information for a specific
venue, ticket purchase options and seating for venues. The mobile web is used more often for these
activities, but interest is high for apps.
49%
56% 55%
16%
9% 8%
46%
50% 52%
24%
21% 14%
2012
2011
Have you ever downloaded or been interested in an app that provides…
Downloaded
Interested In
Seating for
venues
Event info for a
specific venue
Ticket purchase
options
27%
33% 35%
48% 37% 35%
Have you ever used or been interested in using the mobile
web on your smartphone for:
Used
Interested In
Event info
for a specific
venue
Seating for
venues
Ticket
purchase
options
* **

43. © 2013 Ticketmaster LLC
TABLET ACTIVITIES
LIVE FAMILY SHOW ATTENDEES
43
Note: Population is tablet owners. Asterisks (*) indicate that a question was not asked in 2011.
21% 23% 20%
64% 62% 65%
15% 15% 15%
App
Mobile Web
Both
Do you use a mobile app or mobile web on your tablet to:
Search for
information on
live events
Make general
merchandise
purchases
Buy live event
tickets
* * *
How often do you do the following on your tablet?
24%
38%
49%
15%
19%
20%
36%
28%
23%
25%
15%
7%
22%
34%
40%
17%
18%
20%
37%
30%
27%
24%
18%
13%
2012
2011
Search for
information on
live events
Make general
merchandise
purchases
Buy live event
tickets
Regularly
Occasionally
Rarely
Never
48% (30%) of live family show attendees have tablets and more owners use their tablets to buy live event
tickets compared to last year.

44. © 2013 Ticketmaster LLC
TABLET ACTIVITIES
LIVE FAMILY SHOW ATTENDEES
44
Note: Population is tablet owners. Asterisks (*) indicate that a question was not asked in 2011.
More live family show attendees own tablet apps that provide event information for a specific venue,
ticket purchase options and seating for venues. The mobile web is used more often for these activities,
but interest is high for apps.
Have you ever downloaded or been interested in an app that provides…
52% 54% 57%
13% 8%
8%
46% 48% 48%
17% 14% 13%
2012
2011
Downloaded
Interested In
Event info for a
specific venue
Seating for
venues
Ticket purchase
options
34% 36% 37%
33% 29% 28%
Have you ever used or been interested in using the mobile
web on your tablet for:
Used
Interested In
Event info
for a specific
venue
Seating for
venues
Ticket
purchase
options
* **

45. © 2013 Ticketmaster LLC
Tweet about
the show
9%
(6%)
More live family show attendees are using their phones during shows. The increase in mobile
engagement was statistically significant for all activities except for calling. The largest increases were
for taking photos – from 54% to 66% and texting about the show – from 40% to 49%.
MOBILE ACTIVITIES
LIVE FAMILY SHOW ATTENDEES
45
Q. While attending a live family show, how often do you do the following on your mobile phone?
check in w/
Foursquare,
etc.
11%
(7%)
take photos
or videos
66%
(54%)
text about
the show
49%
(40%)
share on
Facebook about
the show
35%
(27%)
call someone
to talk about
the show
26%
(26%)

46. © 2013 Ticketmaster LLC
LIVE FAMILY SHOW ATTENDEES
PUSH NOTIFICATIONS
46
67% of live family show attendees are willing to get push notifications on their mobile
devices but most want to limit it to 1 – 5 times a month.
Q. How many times a month would you allow a mobile app to send messages or push notifications to your smartphone or tablet related to live events that you are interested in attending,
as long as the messages are relevant? (Note: This question was not asked in 2011)
MESSAGE / PUSH NOTIFICATION LIMIT PER MONTH
Average = 3.3
11 – 20 Times a Month / Unlimited
6 – 10 Times a Month
1 – 5 Times a Month
Never
34%
54%
6%
7%

47. © 2013 Ticketmaster LLC
51% (39%) of live family show attendees who take photos / videos at a show post them online and
18% (12%) of those usually or always post during the show.
PHOTOS / VIDEOS
LIVE FAMILY SHOW ATTENDEES
47
Q. Have you ever posted photos or videos from your live family shows online?
Q. Do you post them during the event?
Q. Where do you post them?
Q. How much do you usually post?
2%
(3%)
94%
(95%)
16% (14%) post most or all their photos/videos, while 62%
(67%) post some and 21% (18%) post only one.
5%
(6%)
3%
(4%)

48. © 2013 Ticketmaster LLC
VIEWING TECHNOLOGY
LIVE FAMILY SHOW ATTENDEES
48
HDTV is still the most popular device for watching family shows, but viewership on tablets doubled
while viewership on HDTVs and DVRs remained steady.
74%
70%
69%
54%
50%
44%
48%
30%
8%
4%
7%
8%
11%
13%
6%
7%
24%
27%
6%
4%
63% (60%)
Do you own or plan to purchase in the next 6 months?
HDTV
Smartphone
DVR / TIVO
Tablet
3D - TV
On which do you watch
live family shows?
30% (27%)
9% (5%)
15% (7%)
4% (2%)
2012
2011
Own
Plan to
Purchase