On Wednesday, July 28, 2010, LiveWorld hosted a free 1-hour webinar: "Best Practices in Facebook Marketing," featuring the latest research from Altimeter Group Partner Jeremiah Owyang.
Jeremiah's presentation focused on 8 metrics of success in Facebook marketing, from setting the right expectations and providing up-to-date content to enabling peer-to-peer interactions and creating effective calls to action.
The webinar also included a presentation from LiveWorld chairman and CEO Peter Friedman, explaining the importance of good community management and moderation in the Facebook environment.
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Webinar: Best Practices in Facebook Marketing
1. Jeremiah Owyang, Altimeter Group Peter Friedman, LiveWorld liveworld.com Your brand lives in the voice of your customers Patent Pending #Social 2010 LiveWorld webinar: “Best Practices in Facebook Marketing”
2. liveworld.com Your brand lives in the voice of your customers Patent Pending Agenda Presentations: 40 minutes Questions: 15 minutes #Social 2010
3. Facebook Marketing Best Practices Practically Applied Peter Friedman Chairman & CEO, LiveWorld @PeterFriedman @LiveWorld #Social2010 liveworld.com Your brand lives in the voice of your customers Patent Pending
30. Jeremiah Owyang [email_address] web-strategist.com/blog Twitter: jowyang THANK YOU With assistance from Christine Tran, Researcher
31. Altimeter Group is a Silicon Valley-based strategy research and consulting firm that provides companies with a pragmatic approach to disruptive technologies. We have four areas of focus: Leadership and Management, Customer Strategy, Enterprise Strategy, and Innovation and Design. Visit us at http://www.altimetergroup.com or contact [email_address] About Us
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38. Integration: Social Media Landscape Reach Alignment Depth Volume High Low Verticals Broad Destination Social Networks Branded Community
39. Social Brand Flow Reach Alignment Depth Volume High Low Broad Destination Social Networks Verticals Branded Community Persistent, consistent brand presence Optimal immersion in your customers’ social flow
40. Set Culture, Story, Tone & Context Reach Alignment Depth High Low Community Management & Moderation CM & Mod Com. Mgmt & Modration Community Mgmt & Moderation Community Management & Moderation Community Management & Moderation
43. Simultaneous Application On Facebook & Central Site Reach Alignment Depth High Low Brand’s Central Community Brand’s Facebook Page Consumers engage with each other in same application at same time
44. Users Can See Each Other, Each Other’s Posts & Replies In Real Time