Regression analysis: Simple Linear Regression Multiple Linear Regression
Buyers Readers Buzz Snackers Bandwidth Bandits By Liz Strauss
1. Buyers,
Readers,
Buzz Snackers, and
Bandwidth Bandits
How Alexander the Great Would Use
Stats to Inform an Online Business
Liz Strauss www.successful-blog.com
2. Statistical doorways.
We use
concrete constructs
for abstract realities.
They work in some ways.
3. Doors and halls work
Visit length Keyword Analysis
Popular pages Recent Referrers
Visitor paths Returning visitors
Entry pages Exit pages
for sorting information
4. and quantifiable past behaviors.
How many visitors and page views?
today / in the last hour
Where did they come from?
keywords / site referrals
Which pages are important at the moment?
Socnet bumps / work with page
How is this comparing?
a look at this day last week
8. People
• showcase the message
• attract more traffic
• appeal to sponsors
• increase ROI
• define your value
• create growth opportunities
Make decisions easier and faster
13. He’d see the players . . .
• Customers
• Readers / Fans
• Buzz Snackers
• Bandwidth Bandits
Waste time and energy
14. He’d know their objectives.
The One Who The It They
Does or Knows It Can Pass On
to Everyone
The One Place
to Get It Buzz Snackers
Readers / Fans
Buyers