1. Kristina Lee
Candidate for
Disneyland Resort Marketing Strategy Internship
Spring 2013| November 2, 2012
fast: (650)766-0714 faster: Lkristina90@gmail.com

2. Who Am I?
Nickname: Kristie
Senior, San Diego State University
Graduating December 2012
Business- Integrated Marketing Communications
Experience from the Walt Disney Company:
Disney College Program Alumni-
WDW Merchandise Hostess (Fall 2010)
ABC Market Research Intern-
ABC NTVS, New York (Summer 2012)
My Internship Experience Includes:
Outside Sales, Promotion & Publicity, Management,
Sales Support, Market Research, Internet Marketing,
Marketing, and Account Management

3. Here’s a little bit more about me…
I’ve Worked In These Places Some Important Goals In My Life:
• ravel & see the world.
T
• epay my parents back for all of their help.
R
• e passionate about what I do.
B
• e apart of meaningful brands that connect with
B
people.
• ave the way forward like those who mentored
P
me did.

4. What I Can Contribute to
Your Team
• An understanding of different marketing roles and how each fit into
the larger picture of the businesses you support through my
education and past internship experience.
• A team player who will get the job done by applying my current
knowledge to complete the task or by quickly learning to new skills
to get the job done.
• A curiosity to learn from your team members & the company about
how to engage and build consumer loyalty through marketing
strategy.
• A true passion for the Disneyland Resort & The Walt Disney
Company brand as both a guest and a current Disney Cast
Member.

5. I Have The Experience You Want!
Qualifications Relevant Experience
Manage the messaging and execution I am currently working as a Brand Department
of assigned program tactics to ensure intern at a creative agency called i.d.e.a. I am
they are strategically aligned with responsible for assisting with account
business priorities. management including reviewing of creative
assets, media plans, & collateral to ensure they
align with clientele's marketing strategies.
Perform analysis with Target At ABC, I worked on a client proposal that
Segmentation and create market required me to hyper-target each client’s target
snapshots to better understand consumers through lifestyle and geographic
visitation trends targeting. This project required an in-depth
analysis of data trends from multiple programs.
Assist with the maintenance, tracking As the event coordinator for my sorority, I was
and efficient use of allocated funds responsible for managing and planning events
for your assigned project’s budget with budgets exceeding $8,000.

6. Qualifications Relevant Experience
Ability to cultivate partner relationships As an outside sales representative, I was
responsible for establishing and cultivating
relationships with 30-40 new businesses a day.
Over the summer, I cultivated relationships and
managed the accounts & advertisements of 40+
businesses.
Self starter with ability to manage As an Area Sales Manager, I was responsible
multiple priorities/projects, prioritize, and for managing 28 sales representatives in 7
meet critical deadlines. different markets. I was responsible for daily
reporting to upper management, coaching
sales representatives, managing deadlines,
and prioritizing different team objectives.
Ability to construct and present a During my internship with ABC, I worked on
compelling story from data analysis and projects that required me to analyzing data and
consumer insight / research market research into concise and
understandable stories for their National Sales
Representatives to use with clientele.

7. Notable Achievements
• Recipient of the ABC National Television Sales Thomas S. Murphy Sponsorship for an all
expense paid 10 week fellowship program in New York City this past summer.
• Chosen as the Lead Campus Representative for the Disney College Program Campus
Rep Team for San Diego (Spring & Fall 2012).
• University Directories promoted me to being an Area Sales Manager for the California
region in the summer of 2011. I had the opportunity to lead 7 teams and 28 sales
representatives to hitting over 130% of a regional goal of $340,000
• Ranked #1 as an Outside Sales Representative in a region of 30 people and ranked
within the top 7% out of 600 interns nationwide.
• Proud Alumni member of Kappa Delta Sorority of Beta Rho.
• Black belt in Tae-Kwon-Do.

8. What Others Say About Me
“I had the opportunity to work directly with Kristie on a daily basis, and she demonstrated an intense passion for
sales management by maintaining a professional demeanor. Kristie helped to support a team of around 30
sales reps as she encouraged, inspired, and led by example. Her positive attitude, work ethic, and ability to
manager her team efficiently eventually led to her achieving the highest percentage of goal of any other sales
manager in the country, at 135%. She is creative, intelligent, a great communicator, and works well under
extreme pressure. She was an absolute pleasure to work with on a daily basis and is one of the most
optimistic people I have ever met.” –Kyle Mosher, Regional Manager (Summer 2011)
“Kristie did a phenomenal job as the Area Sales Manager for the Pacific Region. Through open communication
she went above and beyond to make sure that each and every one of her team members hit their goal. She
offered the knowledge and guidance a manager should encompass, as well as the understanding and
support of a friend. Not only is Kristie professional and poised, but she is down to earth and a real team
player. Kristie is a great manager, and an outstanding individual whom it would be a pleasure to work with
again.” -Peggy François, Sales Representative (Summer 2011)
“Top qualities: Great Results, Personable, High Integrity- Kristina did an exceptional job performing and living up to
the Disney Guest Service Standards. She was Cast member that the team could consistently count on. Her
positive attitude and willingness to be successful was a great contribution to the team.”-Kevin Gober, WDW
Merchandise Manager (Fall 2010)
“Kristina was an excellent group leader. She was always able to keep us motivated and sane as we each
experienced our own trials and successes as outside sales representative. Her organization skills and
persistent attitude definitely allowed the group achieve our goals.”-Jen Powell, University Directories
Colleague (Summer 2010)
You may also contact: Daria Nachman, ABC NTVS Market Research Director at (212) 456-6318.
Read more of what others say about me on my LinkedIn Profile at www.linkedin.com/in/kristinaklee .

9. Why I Want This Internship
“After working for the Walt Disney Company, I realized that I am a
huge advocate for this brand because my values align with what
the company stands for. My education and experience have
shown me that I have a curiosity to understand what makes
brands and marketing strategies resonate with their consumers.
My Disneyland experiences and my Disney College Program have
made me passionate about sharing the Disney magic with others.
The opportunity to align my values, curiosity, and passion with
this organization through this internship would truly be a dream
come true for me. I am confident that my experience and passion
will allow me to be more than just an intern, but a true
contributor to your team.”

10. Thank You
for all of your time & consideration.
I hope I will have the opportunity to learn from you.
More Information For You Here:
www.linkedin.com/in/kristinaklee @Kristina90L
Lkristina90@gmail.com
(650)766-0714