The marketing playing field has been leveled. Small businesses can now compete with large businesses in the marketing area with affordable marketing solutions or do-it-yourself marketing marketing solutions. This presentation give a step by step guide to local online marketing.

1. “How To Dominate Your Market Online”How To Double Your Business In 90 Days Using The InternetBy Lloyd Smith 1 www.Local-Social-Mobile.com

2. You Will Leave With… Why companies without a strong online presence will be left behind, even if in a “traditional” business. Where your potential customers are at online. What they are looking for, so they find you. How to find BUYERS instead of “Lookey Loo’s” How to become the #1 Authority Online in your potential customer’s eyes. www.Local-Social-Mobile.com 2

3. You Will Leave With… The 4 Best “Places” to be found online. And how to be found there (my best secrets). The tools and resources I use. How much money can REALLY be made in your market online? Give you real life examples. www.Local-Social-Mobile.com 3

4. Your Customers Are Looking For You Online Over 1 BILLION Local Searches performed online EVERY month!! (And growing over 50% a year.) 80% of people first search online before making a purchase… …(vs) using yellow pages, newspapers, traditional “offline” methods. 4 www.Local-Social-Mobile.com

5. Can They Find You? 2 out of 3 people use Google to find businesses online. What you think they search for? (vs) The Three Keys To Online Success. What do they really search for? Do they find your website? And are they buyers? www.Local-Social-Mobile.com 5

6. What Do They REALLY Search For? Key Words If in moving business = “Moving Company” too generic competing with every moving company in country! “Dallas Moving Company” – location specific Google Tells You https://adwords.google.com/select/KeywordToolExternal Type in “Keyword Tool” in Google. www.Local-Social-Mobile.com 6

7. Example “Dallas Mover” www.Local-Social-Mobile.com 7 “Dallas Mover” Adding “ing” = 4 times more traffic Adding “s” = 20 times more traffic The secret = how people search to find your type of business.

8. Can They Find You? According to numerous studies, here’s where people click… #1 ranked Site gets 41% of the clicks, #2 ranked site gets 12% of the clicks, #3 ranked site gets 8.5% of the clicks Rest of sites #4 on get less. What this means… If you are not in top 3, you are not getting your potential customers to your site! www.Local-Social-Mobile.com 8

9. Are They Buyers? Lookey Loo’s!! Some searches are Lookey Loo’s,some searches are BUYERS. What if you knew the difference! O.C.I. (Online Commercial Intention) http://adlab.microsoft.com/Online-Commercial-Intention Search for “Online Commercial Intention” O.C.I. score of 70% or higher is best www.Local-Social-Mobile.com 9

10. Example “Dallas Mover” www.Local-Social-Mobile.com 10 Mover and Movers = 80% They want to hire a mover. Moving = 60% They are more in “looking” mode.

11. The Solution… 4-Point Online Market Domination www.Local-Social-Mobile.com 11

12. Online Local DOMINATION You become THE #1 AUTHORITY ONLINE for your market. Right now, you are not even close to page 1 of google… www.Local-Social-Mobile.com 12

13. Online Local DOMINATION After, you are EVERYWHERE… In “Local Search”, “Natural Search”, “PPC”, and your “Content” in Top 10, more “Consumer Reviews” than anybody else (and more). You are now THE AUTHORITY online. Result: People choose you over everybody else. www.Local-Social-Mobile.com 13

14. How To Make It Happen For You www.Local-Social-Mobile.com 14

15. “Local” Search www.Local-Social-Mobile.com 15

16. “Local” Search www.Local-Social-Mobile.com 16 Get listed in the Big 3 Google Local Yahoo Local MSN/Bing Local Use a map on cell phone? Taps you into the HUGE “mobile” market.

17. Three “Local Search” Secrets www.Local-Social-Mobile.com 17 Use Your Keywords Get Listed in Local Directories www.Local.com www.dmoz.com www.MerchantCircle.com Get Reviews in Local Review Sites www.Kudzu.com www.Yelp.com www.InsiderPages.com

18. “Normal” Search www.Local-Social-Mobile.com 18

19. “Normal” Search Use Your Keywords Keywords in your site’s… Title tags, meta tags, header tag, image “alt tag”, and the page’s content Make it natural. And Get Links To Your Website Local Directories, Articles, Web 2.0, Blogs, Online Video, Online Press Releases, Online Classifieds, Other Websites, Social Bookmarks. The most links wins!! www.Local-Social-Mobile.com 19

20. “Content” Results www.Local-Social-Mobile.com 20

21. “Content” Results www.Local-Social-Mobile.com 21 Google LOVES Web 2.0 content sites… Online Videos (Youtube.com) Online Press Releases (PRweb.com) Online Articles (EzineArticles.com) Social Content Sites (Squidoo.com) Online Classifieds (Craigslist.org) Online Business Directories (MerchantCircle.com) Online Review Sites (Kudzu.com)

22. Example Online Video www.Local-Social-Mobile.com 22

23. www.Local-Social-Mobile.com 23

24. PPC (Pay-Per-Click) www.Local-Social-Mobile.com 24

25. PPC (Pay-Per-Click) www.Local-Social-Mobile.com 25 The others are free, this costs money. You’re ad only shows up for your keywords. You set how much you pay ONLY when somebody clicks your ad. How much is a visitor to your site worth?

26. Geo-Targeting Your Ads www.Local-Social-Mobile.com 26 “I need a plumber” Google knows where they are located at. Only show your ad for these “generic” keywords to people in your city. Cheaper clicks, targeted traffic, and less competition.

27. BIG Money When You Dominate Your Market Online 27 www.Local-Social-Mobile.com

28. The “Movers” Market For 1 City 28 www.Local-Social-Mobile.com

29. LOTS Of DAILY Traffic… 29 www.Local-Social-Mobile.com

30. Of People Looking To BUY 30 www.Local-Social-Mobile.com

31. If You Paid For This Traffic 31 www.Local-Social-Mobile.com

33. Let’s be conservative (just 10%)…

34. 5,295 visitors/month

35. 5% traffic to leads conversion rate

36. 25% lead to sale conversion rate

37. 1.3% traffic to sale conversion rate

38. Customer Value = $1,000

39. 5,295 * 1.3% * $1,000 =

40. $66,187 = Money Making a Month justdoing what we talked about today.32 www.Local-Social-Mobile.com

41. Sub-Niching Your Market Apartment Movers Pool Table Movers Piano Movers Out Of State Movers Surrounding Cities… Plano, Garland, Lewisville “Locales” in a city… Uptown, Lakewood, Highland Park, Downtown 33 www.Local-Social-Mobile.com

42. What If You Are The #1 Authority Online? www.Local-Social-Mobile.com 34