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By Luis Font
www.luisfont.com
Agile Sales
1	
  	
  	
  	
  	
  	
  	
  	
  
www.luisfont.com ©
ABOUT	
  ME	
  
	
  
Entrepreneur,	
  Manager,	
  Mentor	
  &	
  Consultant	
  
More	
  than	
  10	
  Interna6onal	
  Consultant	
  
Signatures	
  (Top	
  5).	
  
Entrepenuer	
  for	
  the	
  past	
  12	
  years	
  	
  
Aquirer	
  of	
  AGM	
  Data	
  Center	
  for	
  Acens	
  
(Telephone	
  company)	
  in	
  2002.	
  
	
  
NTRGlobal:	
  From	
  0	
  to	
  30M€	
  and	
  14	
  
countries	
  in	
  4	
  years,	
  22M€	
  of	
  inversion	
  in	
  
2008,	
  the	
  best	
  SaaS	
  deal	
  of	
  the	
  year.	
  
Sold	
  Allen	
  System	
  Group	
  in	
  2012.	
  
	
  
Zyncro:	
  From	
  1	
  to	
  30M€	
  of	
  valua6on	
  in	
  4	
  
years.	
  Sold	
  to	
  Fondo	
  Paraná	
  in	
  October	
  
2014.	
  
Co-Founder: Investor & Advisor:
2
www.luisfont.com © 3
The	
  Agile	
  Methodology	
  promotes	
  an	
  
adap6ng	
  environment,	
  team	
  work,	
  
auto-­‐organiza6on	
  and	
  fast	
  delivery	
  
which	
  allows	
  a	
  high	
  level	
  of	
  
par6cipa6on	
  from	
  the	
  client	
  in	
  all	
  the	
  
phases	
  of	
  project	
  planning.	
  
¿WHAT	
  IS	
  THE	
  AGILE	
  METHODOLOGY?	
  
	
  
www.luisfont.com © 4
The	
  Agile	
  Methodology	
  is	
  also	
  very	
  applicable	
  to	
  the	
  
sales	
  process	
  involving	
  the	
  client,	
  	
  
working	
  in	
  “sprints”,	
  and	
  
defining	
  milestons	
  and	
  deliverables.	
  
	
  
These	
  methodologies	
  are	
  combined	
  with	
  “Lean”,	
  
Content	
  Marke6ng	
  techniques	
  and	
  so_ware	
  tools.	
  
	
  
Forbes:	
  
The	
  Best-­‐Kept	
  Management	
  Secret	
  On	
  The	
  Planet:	
  
Agile	
  
	
  
¿WHAT	
  IS	
  THE	
  AGILE	
  METHODOLOGY?	
  
	
  
www.luisfont.com © 5
The	
  results	
  of	
  the	
  correct	
  applica6on	
  
of	
  the	
  different	
  techinques	
  are	
  
EXTRAORDINARY	
  .	
  
	
  
¿WHAT	
  IS	
  AGILE	
  METHODOLOGY?	
  
	
  
www.luisfont.com © 6
BUSINESS	
  DEVELOPMENT	
  HAS	
  CHANGED	
  
	
  
Buyers	
  
	
  
Buyers	
  are	
  more	
  informed	
  
than	
  ever,	
  and	
  they	
  don’t	
  
accept	
  sales	
  people	
  to	
  be	
  
generalist	
  that	
  do	
  not	
  
provide	
  value	
  to	
  the	
  
process.	
  
	
  
MarkeNng	
  
	
  
TelemarkeNng	
  and	
  e-­‐mail	
  
markeNng	
  no	
  longer	
  work.	
  
Content	
  Marke6ng,	
  Social	
  
Media	
  Marke6ng,	
  and	
  	
  
Inbound	
  Marke6ng	
  are	
  the	
  
most	
  effec6ve	
  tools.	
  
	
  
Technology	
  
	
  
Today	
  thanks	
  to	
  SoQware	
  as	
  a	
  
Service	
  and	
  the	
  Cloud,	
  any	
  
company	
  has	
  the	
  capacity	
  to	
  
have	
  the	
  best	
  technology	
  that	
  
increases	
  produc6vity.	
  
	
  
www.luisfont.com © 7
Agile	
  Sales	
  is	
  a	
  set	
  of	
  Best	
  Prac6ces	
  that	
  allows	
  companies	
  to	
  accelerate	
  their	
  sales	
  and	
  
brand	
  knowledge	
  in	
  a	
  way	
  that	
  they	
  haven’t	
  thought	
  of	
  before.	
  
Agile	
  Sales	
  contributes	
  innova6ve,	
  effec6ve	
  and	
  fast	
  essen6al	
  aspects	
  as	
  are	
  Sales	
  Processes	
  
and	
  Control	
  of	
  Management	
  and	
  Skills.	
  
@PROCESS	
  
MarkeNng	
  
•  Demand	
  Genera6on	
  
•  Brand	
  Knowledge	
  
Sales	
  Process	
  
•  CRM	
  
•  Process	
  
Product	
  
•  Product	
  Development	
  
•  Product	
  Marke6ng	
  
1	
   @CONTROL	
  
•  Matric	
  
•  Execu6on	
  
•  Corporate	
  Culture	
  
	
  
2	
   @SKILLS	
  
•  Competencies	
  and	
  
Abili6es	
  
•  Recruitment	
  
•  Coaching	
  &	
  
Mentoring	
  
	
  
3	
  
GENERAL	
  VISION	
  
	
  
Agile	
  Sales	
  almost	
  acts	
  globally	
  including	
  in	
  key	
  factors	
  many	
  6mes	
  not	
  referred	
  to,	
  as	
  
Product	
  demand	
  and	
  So_ware	
  tools.	
  
www.luisfont.com © 8
Understand	
   Where	
  Are	
  We?	
  
Quick	
  Wins!	
  
Route	
  Map	
  
Product	
  
Sales	
  
Marke6ng	
  
AGILE	
  SALES	
  FLOW	
  CHART	
  
	
  
Errors!	
  
Keys	
  
Process	
  
Discussion	
  
Material	
  
Off-­‐line	
  
On-­‐line	
  
Measure	
   Iterate	
  
Metrics	
  
Tools	
  
Training	
  &	
  Coaching	
  
www.luisfont.com © 9
THE	
  PROCESS	
  
	
  
QUICK	
  OFF	
  
	
  
The	
  objecNve	
  of	
  the	
  Quick	
  
Off	
  is	
  above	
  all	
  Understand.	
  
The	
  knowlegde	
  of	
  the	
  work	
  
we	
  are	
  going	
  to	
  preform,	
  of	
  
the	
  concepts,	
  the	
  objec6ves	
  
and	
  the	
  expecta6ons	
  will	
  
help	
  in	
  having	
  an	
  “Agile”	
  
process.	
  
	
  
WORKSHOPS	
  
	
  
These	
  are	
  one	
  or	
  two	
  day	
  
work	
  sessions.	
  	
  During	
  which	
  
an	
  analysis	
  of	
  the	
  work	
  flow	
  is	
  
done,	
  analysis	
  of	
  the	
  available	
  
data	
  and	
  design	
  of	
  the	
  first	
  
dra_	
  of	
  a	
  new	
  flow	
  chart	
  or	
  
route	
  map.	
  
	
  
FOLLOW	
  UP	
  
	
  
The	
  flow	
  chart	
  will	
  structure	
  a	
  
series	
  of	
  tasks	
  to	
  complete	
  
and	
  we	
  will	
  organize	
  them	
  in	
  
Sprints.	
  The	
  first	
  Sprint	
  is	
  the	
  
Quick	
  Wins,	
  following	
  this	
  will	
  
be	
  the	
  Sprint	
  of	
  the	
  different	
  
paths:	
  Sales,	
  Marke6ng	
  and	
  
Product.	
  
www.luisfont.com © 10
CONSULTING	
  SERVICES	
  
	
  
Strategy	
  based	
  on	
  Business	
  Model	
  Canvas	
  
	
  
Agile	
  Sales	
  
	
  
Content	
  Marke6ng	
  /	
  Digital	
  Marke6ng	
  
	
  
Cloud	
  Produc6vity	
  
	
  
Product	
  Management	
  
	
  
Mentoring	
  /	
  Execu6on	
  Culture	
  
www.luisfont.com © 11
BORROW	
  A	
  BRAIN	
  
Entreprenuer	
  for	
  14	
  years	
  
Consultant	
  for	
  12	
  years	
  
Trainer	
  of	
  Execu6ves	
  and	
  Professionals	
  15	
  years	
  
Selling	
  for	
  20	
  years	
  
16	
  years	
  on	
  Internet	
  
14	
  years	
  in	
  General	
  Direc6on	
  
1	
  year	
  teaching	
  robo6cs	
  to	
  my	
  children	
  	
  
	
  
…	
  and	
  I	
  am	
  s6ll	
  eager	
  to	
  learn,	
  to	
  create,	
  and	
  to	
  work.	
  
www.luisfont.com ©
Get in touch with me
+34 619 46 91 34 luis@luisfont.comPau Claris, 139
08019 Barcelona
12
¿WANT	
  TO	
  KNOW	
  MORE?	
  CONTACT	
  ME!	
  
	
  
@lluisfont www.luisfont.com lfont01es.linkedin.com/in/luisfont/

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Agiles Sales Methodology English March 2015

  • 1. By Luis Font www.luisfont.com Agile Sales 1                
  • 2. www.luisfont.com © ABOUT  ME     Entrepreneur,  Manager,  Mentor  &  Consultant   More  than  10  Interna6onal  Consultant   Signatures  (Top  5).   Entrepenuer  for  the  past  12  years     Aquirer  of  AGM  Data  Center  for  Acens   (Telephone  company)  in  2002.     NTRGlobal:  From  0  to  30M€  and  14   countries  in  4  years,  22M€  of  inversion  in   2008,  the  best  SaaS  deal  of  the  year.   Sold  Allen  System  Group  in  2012.     Zyncro:  From  1  to  30M€  of  valua6on  in  4   years.  Sold  to  Fondo  Paraná  in  October   2014.   Co-Founder: Investor & Advisor: 2
  • 3. www.luisfont.com © 3 The  Agile  Methodology  promotes  an   adap6ng  environment,  team  work,   auto-­‐organiza6on  and  fast  delivery   which  allows  a  high  level  of   par6cipa6on  from  the  client  in  all  the   phases  of  project  planning.   ¿WHAT  IS  THE  AGILE  METHODOLOGY?    
  • 4. www.luisfont.com © 4 The  Agile  Methodology  is  also  very  applicable  to  the   sales  process  involving  the  client,     working  in  “sprints”,  and   defining  milestons  and  deliverables.     These  methodologies  are  combined  with  “Lean”,   Content  Marke6ng  techniques  and  so_ware  tools.     Forbes:   The  Best-­‐Kept  Management  Secret  On  The  Planet:   Agile     ¿WHAT  IS  THE  AGILE  METHODOLOGY?    
  • 5. www.luisfont.com © 5 The  results  of  the  correct  applica6on   of  the  different  techinques  are   EXTRAORDINARY  .     ¿WHAT  IS  AGILE  METHODOLOGY?    
  • 6. www.luisfont.com © 6 BUSINESS  DEVELOPMENT  HAS  CHANGED     Buyers     Buyers  are  more  informed   than  ever,  and  they  don’t   accept  sales  people  to  be   generalist  that  do  not   provide  value  to  the   process.     MarkeNng     TelemarkeNng  and  e-­‐mail   markeNng  no  longer  work.   Content  Marke6ng,  Social   Media  Marke6ng,  and     Inbound  Marke6ng  are  the   most  effec6ve  tools.     Technology     Today  thanks  to  SoQware  as  a   Service  and  the  Cloud,  any   company  has  the  capacity  to   have  the  best  technology  that   increases  produc6vity.    
  • 7. www.luisfont.com © 7 Agile  Sales  is  a  set  of  Best  Prac6ces  that  allows  companies  to  accelerate  their  sales  and   brand  knowledge  in  a  way  that  they  haven’t  thought  of  before.   Agile  Sales  contributes  innova6ve,  effec6ve  and  fast  essen6al  aspects  as  are  Sales  Processes   and  Control  of  Management  and  Skills.   @PROCESS   MarkeNng   •  Demand  Genera6on   •  Brand  Knowledge   Sales  Process   •  CRM   •  Process   Product   •  Product  Development   •  Product  Marke6ng   1   @CONTROL   •  Matric   •  Execu6on   •  Corporate  Culture     2   @SKILLS   •  Competencies  and   Abili6es   •  Recruitment   •  Coaching  &   Mentoring     3   GENERAL  VISION     Agile  Sales  almost  acts  globally  including  in  key  factors  many  6mes  not  referred  to,  as   Product  demand  and  So_ware  tools.  
  • 8. www.luisfont.com © 8 Understand   Where  Are  We?   Quick  Wins!   Route  Map   Product   Sales   Marke6ng   AGILE  SALES  FLOW  CHART     Errors!   Keys   Process   Discussion   Material   Off-­‐line   On-­‐line   Measure   Iterate   Metrics   Tools   Training  &  Coaching  
  • 9. www.luisfont.com © 9 THE  PROCESS     QUICK  OFF     The  objecNve  of  the  Quick   Off  is  above  all  Understand.   The  knowlegde  of  the  work   we  are  going  to  preform,  of   the  concepts,  the  objec6ves   and  the  expecta6ons  will   help  in  having  an  “Agile”   process.     WORKSHOPS     These  are  one  or  two  day   work  sessions.    During  which   an  analysis  of  the  work  flow  is   done,  analysis  of  the  available   data  and  design  of  the  first   dra_  of  a  new  flow  chart  or   route  map.     FOLLOW  UP     The  flow  chart  will  structure  a   series  of  tasks  to  complete   and  we  will  organize  them  in   Sprints.  The  first  Sprint  is  the   Quick  Wins,  following  this  will   be  the  Sprint  of  the  different   paths:  Sales,  Marke6ng  and   Product.  
  • 10. www.luisfont.com © 10 CONSULTING  SERVICES     Strategy  based  on  Business  Model  Canvas     Agile  Sales     Content  Marke6ng  /  Digital  Marke6ng     Cloud  Produc6vity     Product  Management     Mentoring  /  Execu6on  Culture  
  • 11. www.luisfont.com © 11 BORROW  A  BRAIN   Entreprenuer  for  14  years   Consultant  for  12  years   Trainer  of  Execu6ves  and  Professionals  15  years   Selling  for  20  years   16  years  on  Internet   14  years  in  General  Direc6on   1  year  teaching  robo6cs  to  my  children       …  and  I  am  s6ll  eager  to  learn,  to  create,  and  to  work.  
  • 12. www.luisfont.com © Get in touch with me +34 619 46 91 34 luis@luisfont.comPau Claris, 139 08019 Barcelona 12 ¿WANT  TO  KNOW  MORE?  CONTACT  ME!     @lluisfont www.luisfont.com lfont01es.linkedin.com/in/luisfont/