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Taking GDS experience into local 
government 
@sarahprag 
Sarah Prag 
14th November 2014
@sarahprag 
Our time together today 
My personal observations 
Respect for what has been achieved 
Honesty about the scale of the challenges 
Interested in your views and experiences
@sarahprag 
Where I’m coming from… 
Delivery of transformative 
digital experiences
@sarahprag 
Where I’m coming from… 
Delivery of transformative 
digital experiences 
For central gov
@sarahprag 
Where I’m coming from… 
Delivery of transformative 
digital experiences 
For central gov 
Working with local gov
@sarahprag 
A shared opportunity: better services 
Delivering services that are: 
- Easier to use 
- More efficient to run 
- Deliver better outcomes
@sarahprag 
A shared opportunity: culture change 
From projects to services
@sarahprag 
Similar opportunities: culture change
@sarahprag 
A shared opportunity: culture change 
From projects to services 
- Focused on user needs 
- Continuously improved 
- Owned and managed 
- “Change is the new BAU”
@sarahprag 
A shared opportunity: approaches 
The value of Discovery 
Multidisciplinary teams 
An iterative approach
@sarahprag 
A local advantage 
You are closer to your users! 
And to each other (colleagues, partners) 
Opportunities for 
- First hand insights 
- Guerrilla testing 
- Holistic service design, looking at the whole 
citizen
@sarahprag 
A shared challenge: leadership 
Bottom up is not enough 
A “digital” team or strategy is not enough 
Needs strong leadership 
The central gov approach 
The local gov approach?
@sarahprag 
The delivery challenge: scale 
So. Many. Services. 
The central gov approach 
The local gov approach?
@sarahprag 
The delivery challenge: sites vs services 
And then there’s the website(s) 
Site first, services plugged in? 
Services first, site later?
@sarahprag 
The delivery challenge: legacy 
Legacy technology 
Legacy suppliers 
Many services in each authority 
Fragmentation – field day for suppliers
@sarahprag 
The delivery challenge: specialist skills 
Lost or down-played 
Fishing in the same pond? 
- Opportunity around local talent/market? 
- Or do shared frameworks like Gcloud mean we 
are all competing?
@sarahprag 
The prognosis? 
Do I think the GDS/central gov approach to service 
transformation can and should be applied in local gov? 
YES 
In terms of: 
- Attitude & culture change 
- Discovery & user insight & citizen centred 
- Whole-service design 
- Whole-citizen thinking
@sarahprag 
The prognosis? 
Do I think the GDS/central gov approach to service 
transformation can and should be applied in local gov? 
NOT SO SURE 
In terms of Delivery 
- Number & variety of services in one org 
- Every local authority doing its own (building or 
commissioning) 
- Funding time bomb
@sarahprag 
But what do you think?
Taking GDS experience into local 
government 
@sarahprag 
Sarah Prag 
14th November 2014

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Taking GDS experience into local government | Sarah Prag | November 2014

  • 1. Taking GDS experience into local government @sarahprag Sarah Prag 14th November 2014
  • 2. @sarahprag Our time together today My personal observations Respect for what has been achieved Honesty about the scale of the challenges Interested in your views and experiences
  • 3. @sarahprag Where I’m coming from… Delivery of transformative digital experiences
  • 4. @sarahprag Where I’m coming from… Delivery of transformative digital experiences For central gov
  • 5. @sarahprag Where I’m coming from… Delivery of transformative digital experiences For central gov Working with local gov
  • 6. @sarahprag A shared opportunity: better services Delivering services that are: - Easier to use - More efficient to run - Deliver better outcomes
  • 7. @sarahprag A shared opportunity: culture change From projects to services
  • 9. @sarahprag A shared opportunity: culture change From projects to services - Focused on user needs - Continuously improved - Owned and managed - “Change is the new BAU”
  • 10. @sarahprag A shared opportunity: approaches The value of Discovery Multidisciplinary teams An iterative approach
  • 11. @sarahprag A local advantage You are closer to your users! And to each other (colleagues, partners) Opportunities for - First hand insights - Guerrilla testing - Holistic service design, looking at the whole citizen
  • 12. @sarahprag A shared challenge: leadership Bottom up is not enough A “digital” team or strategy is not enough Needs strong leadership The central gov approach The local gov approach?
  • 13. @sarahprag The delivery challenge: scale So. Many. Services. The central gov approach The local gov approach?
  • 14. @sarahprag The delivery challenge: sites vs services And then there’s the website(s) Site first, services plugged in? Services first, site later?
  • 15. @sarahprag The delivery challenge: legacy Legacy technology Legacy suppliers Many services in each authority Fragmentation – field day for suppliers
  • 16. @sarahprag The delivery challenge: specialist skills Lost or down-played Fishing in the same pond? - Opportunity around local talent/market? - Or do shared frameworks like Gcloud mean we are all competing?
  • 17. @sarahprag The prognosis? Do I think the GDS/central gov approach to service transformation can and should be applied in local gov? YES In terms of: - Attitude & culture change - Discovery & user insight & citizen centred - Whole-service design - Whole-citizen thinking
  • 18. @sarahprag The prognosis? Do I think the GDS/central gov approach to service transformation can and should be applied in local gov? NOT SO SURE In terms of Delivery - Number & variety of services in one org - Every local authority doing its own (building or commissioning) - Funding time bomb
  • 19. @sarahprag But what do you think?
  • 20. Taking GDS experience into local government @sarahprag Sarah Prag 14th November 2014

Notas del editor

  1. I’m a delivery person, my background is in delivering innovative or transformative digital services (eBay, BBC podcasting, iPlayer, GOV.UK, Register to Vote)
  2. GDS Interest in capability building and scaling the approach
  3. I’ve spent the last 9 months working with local gov, in Bristol, and meeting lots of people at events etc I’m about delivery, more than policy or strategy
  4. SHARED/SIMILAR OPPORUNITY (Yes, cheaper, but because they are more efficient, so valuable staff time can be spent with the most vulnerable or most complex cases).
  5. The need to move from projects to services. From delivering change through project teams (& suppliers) to designing, delivering and continuously improving services.
  6. Kit Collingwood
  7. AND WHAT THIS MEANS IN TERMS OF CULTURE CHANGE Holistic The role of the Service Manager Change as BAU, not the responsibility of a “business change” team or PMO    
  8. The value of doing Discovery – Bristol   Multidisciplinary teams, across silos. empowerment. insight.
  9. Research/testing more immediate, affordable. Access to front line staff. All in the same building/town.   Opportunity to look at their needs holistically, across services. (Challenging, but more possible than in central gov)
  10. Need strong leadership from people who understand the opportunity and are realistic about the challenges and how best to meet them.
  11. So many services - loads to manage at once… or a very long roadmap. (Bristol – 50 in 12 months?!) GDS - 25 exemplars in 2 years (March 2015). Challenging. With hit squad & mandate etc etc   What might help? clustering them? Buying rather than building solutions? (Need a more sophisticated market first? And still need to integrate.) Sharing the load?! Borrowing/buying from each other?!
  12. Central gov depts got their website for “free” - GOV.UK. Plus also the style guide, user authentication, other tools in the pipeline. Local gov needing to update/transform their whole digital offer - both the end to end services and the information that sits around them. do services first, with new front end, then weave it all together later (Bristol) or overhaul the website, then plug redesigned services into it (West Berks? Manchester?)
  13. Central also has this challenge But usually a team is working on one or a few related services, with a small number of suppliers, for whom they are are significant customer Local: multiplied across many services. More suppliers. Less buying power/clout (unless you club together?)
  14. Same skills drain as central But Fishing in the same (still small) pond for skills/suppliers Perhaps less so than central gov (local pool) but via shared frameworks (GCloud etc) so it is one big pond really
  15. Yes - in terms of attitude, culture change, whole-service thinking, whole-citizen thinking, Discovery/understanding users & their needs and designing services around them.  
  16. Not sure - in terms of delivery. Each council working, alone, to transform dozens or even hundreds of services, before the money runs out? Building or even commissioning your own solutions?   Need a different model for local gov? Based on same principles as central - but a model that can deliver thousands of services in hundreds of locations in organisations that may not yet have the skills and confidence to do it?