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Presentation: Hitwise Goes Postal -Anton Grutzmacher, Director of Custom Data Products UK
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LSS'09 Hitwise Goes Postal
1.
Hitwise goes postal!
2.
Postal Area Segmentation
3.
4.
Active Consumer Engagement
Hitwise goes postal!
5.
6.
Example: Consumers searching
for “Cruise Holidays” Active Consumer Map
7.
Identifying areas where
you over or under index on traffic for your products or services…
8.
Identifying areas where
you over or under index on traffic for your products or services…
9.
Identifying areas where
you over or under index on traffic for your products or services…
10.
Postal Area Benchmarking
Hitwise goes postal!
11.
Postal Area Benchmarking!
Use data as sales collateral to show dominance.
12.
Top News and
Media sites by postal area
13.
14.
Target areas where
you under perform! How will your landscape change due to competitive action?
15.
Pre and post
Campaign Analysis Hitwise goes postal!
16.
17.
Post Campaign Analysis
http://publish.neozone.com/wp/8864748c7cdc89e813d36af006281be4/
18.
Local content development
Hitwise goes postal!
19.
20.
Postal area Behavioural
profiles HARROGATE
21.
Postal area Behavioural
profiles Milton Keynes
22.
Job searches Top
25 job searches Excl Liverpool & branded terms
23.
Thank you Anton
Grutzmacher Director of Custom Data Products UK [email_address] 020 7378 3621
24.
© Experian Limited
2009. All rights reserved.
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