Amazon, Google, Netflix, eBay, and basically all major web players are personalizing content. Here's what you do to optimize your content to match your audience's needs and drive results:
*How to stop playing guessing games with your web content
*Specific ways to increase conversion rates and customer engagement
*How to track and increase revenue per visit
8. Actionable Analytics are Critical
Capture customer data to create segments
Personalize site content
around segments
Help people find what they’re looking for
feel closer to the
brand
quickly buy online
feel welcomed
9. Summary
You should grab customer intent
and shift site content to match it.
Allow your site to listen and respond
to customers.
Shorten the path to your goal.
A B
The result is increased conversion and revenue.
24. Why not answer their question?
You can directly respond to a user’s
question from the search bar that
brought them to your site.
You can trigger the best image
to address the user’s position in the sales
cycle when they land on your site.
Yes. Michelin tires are the best.
61. Multivariate split testing removes guesswork in online
marketing.
Quite simply, if you’re not using it, you’re missing out
on
extra online revenue.
61
65. Hundreds of combinations and tests revealed that the original home page
always converted better. This went against a lot of assumptions.
WINNER
TRUST
This is the message
that mattered most
to visitors.
This message
converted best
every time.
65
66. What should you track?
• Conversion rate
• Bounce rate
• Exact revenue increase
• Average order value
• Items purchased
• Page views
67. Benefits of the 7 Mind Reading
Techniques
• Conversion rate up
• Bounce rate down
• Better website stickiness
• Personalize the experience
• Less blind fishing
• Put your analytics to work quickly and easily
• Real-time. Respond to trends faster than the competition
• Test new content on specific segments of the audience
• Leverage social media data to personalize content