This webinar presented by Digital Third Coast discusses how to succeed at pay-per-click marketing. It has incredible information about how to set up campaigns and optimize conversions.
How To Grow Revenue Through Pay-Per-Click Marketing
1. Growing Revenue through
Pay Per Click Marketing
Presented by:
Nathan Pabich & Lyndsey Kramer
Digital Third Coast Internet Marketing
www.digitalthirdcoast.net
773-904-2700
3. Next Webinar
Thursday, Dec. 13, 2 PM EDT
What BATMAN Has Taught Me About Being A Master Marketer
• How to be a forensic detective and read your analytics
• Look at web traffic as you would a crime scene
• How to create a toolbox of marketing gadgets to fit the job at hand.
• Learn what goes on in the minds of your web visitors
• Sign up LogMyCalls.com/webinar
Jesse Wroblewski, Generations Beyond
Jesse Wroblewski serves as the Founder and Lead Attention Seeker at
Generations Beyond. He is an artist, author, designer, inventor and public
speaker. He started internet marketing before the advent of social media a.k.a.
1998. He now sits at the helm of one of Long Island’s most successful digital
media firms.
He recently launched a free mobile app to help people network. His studio has
been named one of the nation’s most creative workspaces.
4. Today’s Agenda
Is PPC the Right Type of Advertising for your
Business?
What Advertising Platform is Best?
How Do I Get Started?
How Do I Measure Results?
5. Is PPC Right for My Business?
Set the Goal(s) for Your Campaign:
Are you looking for more sales? More leads? Brand awareness?
What are You Willing to Invest to Reach that Goal?
Is There Search Volume for Your Market?
Google Search
Keyword Tool
Competitive Analysis
Can Your Site Convert?
Have you received leads before?
Is it clear what people should do when they arrive on your site?
11. Can Your Site Convert?
Keywords and Key Phrases within Content
Easily Navigated Pages
Clear Calls to Action
Ensure the Website Works Properly
12. Can You Track It?
Unique Confirmation Pages
Set Up Proper Tracking Before Launching Any Campaigns
Google Analytics
Conversion Tracking
Call Tracking – Like Log My Calls?
18. Refined Keyword Analysis
More Robust to Target More Queries
Group Keywords into Like Themes
Negative Keywords
19. Ad Writing
Does the Ad Represent Every Keyword in Your
Ad Group?
What is Your Unique Value Proposition?
20. Quality Score
Quality Score is an estimate of how relevant your
ads, keywords, and landing page are to a person seeing your ad.
Your Quality Score is Calculated by Google based on:
• Your keyword's past click through rate (CTR)
• Your display URL's past CTR
• Your account history
• The quality of your landing page
• Your keyword/ad relevance
• Your keyword/search relevance
• Geographic performance
• Your targeted devices
21. Additional Considerations
Set Up Campaign in “Pause” Mode
Ensure Tracking is Implemented Properly
Beware of Default Settings in AdWords
Review Bids and Budget
22. Launch!
Launch Account
Measure Results – Data is King
Test, Test, Test!
Optimize
25. Next Webinar
Thursday, Dec. 13, 2 PM EDT
What BATMAN Has Taught Me About Being A Master Marketer
• How to be a forensic detective and read your analytics
• Look at web traffic as you would a crime scene
• How to create a toolbox of marketing gadgets to fit the job at hand.
• Learn what goes on in the minds of your web visitors
• Sign up LogMyCalls.com/webinar
Jesse Wroblewski, Generations Beyond
Jesse Wroblewski serves as the Lead Attention Seeker at Generations Beyond.
He is an artist, author, designer, inventor and public speaker. He started internet
marketing before the advent of social media a.k.a. 1998. He now sits at the
helm of one of Long Island’s most successful digital media firms.
He recently launched a free mobile app to help people network. His studio has
been named one of the nation’s most creative workspaces.