Presentation for all New gTLD Applicants, giving them valuable insights on how Vertical Integration can help realize the full potential of their New gTLDs.

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INTEGRATE VERTICALLY
Realize the Full Potential
of Your New gTLD
Siddharth Taliyan
Senior Manager, Sales

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Agenda
1. State of the Industry
2. TLD Distribution Models
3. How to Integrate Vertically?
4. How can LogicBoxes help
5. About LogicBoxes

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ONESTATE OF THE INDUSTRY

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The Global Internet Overview
State of the Industry

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Internet Penetration
Advanced vs Emerging Economies
State of the Industry

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Internet Consumer Distribution
Historical & Projected Trends
State of the Industry

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State of the Industry
Domain Penetration Rates
No. of domains per 100 Internet Users

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State of the Industry
Domain Usage Patterns
Source: Wakefield Research, Internal Research

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State of the Industry
The potential for new gTLDs
Is HUGE!

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TWOTLD DISTRIBUTION MODELS

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TLD Distribution Models
• TLD made available only through Registrars
Traditional Distribution Channel

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TLD Distribution Models
Traditional Distribution Channel
• Registries partner with Registrars for
Promotion, Marketing, Communication
• Easy to maintain relations with small set of Registrars

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TLD Distribution Models
• With 1000+ new TLDs, the traditional model may not work
• Dramatic shift of power from Registry to Registrar
What’s going to change...

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TLD Distribution Models
• Registrars will choose which TLDs they want to sell
What’s going to change...

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TLD Distribution Models
• Registrars will need to be ‘incentivized’
• Registries may need to budget big for Registrar Shelf space
What’s going to change...

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TLD Distribution Models
• Severe competition for visibility on the Registrar’s storefront
• Registries will need to compete for Marketing support from
Registrars
What’s going to change...

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TLD Distribution Models
• Registries will need to rethink Distribution Channel
Management & Marketing
What are the implications…

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TLD Distribution Models
• ICANN now allows Registries to Integrate Vertically
• Registries can now control distribution and ensure success
What can Registries do…

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TLD Distribution Models
• Reduce dependability on third party Registrars
• Reach out directly to customers and address their needs
Build a Unique Distribution Network

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TLD Distribution Models
• IMAGE
• Launch phases majorly determine success / failure of a TLD
• Huge risk to rely solely on external Registrars
Build a Unique Distribution Network

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TLD Distribution Models
• Ensure maximum reach for your TLD
• Enable Resellers who are well positioned to sell your TLD to
your Target customers
Build a Unique Distribution Network

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TLD Distribution Models
Case Study – Domains.coop

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TLD Distribution Models
• Domains.coop sells only .coop domains
• They built a global reseller channel to reach their customers
• Today, Domains.coop alone manages 40% of the .coop
domain namespace
Case Study – Domains.coop
40 %
60 %
.Coop Namespace Share
Domains.coop
Other Registrars

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TLD Distribution Models
What is the Ideal Solution…

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TLD Distribution Models
Get the Best of both!

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TLD Distribution Models
• After several months of negotiation, .ORG, .INFO and .BIZ
renewed their ICANN contract with Vertical Integration ban
removed
• These TLDs will now setup their own Flagship Storefront and
Distribution channels
Existing TLDs rush to Integrate Vertically

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THREEHOW DO YOU INTEGRATE VERTICALLY?

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How do You Integrate Vertically?
1. Start a Flagship Storefront for your TLD
2. Build a Reseller / Distribution network
unique to your TLD
3. Automate all business functions

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How do You Integrate Vertically?
• A storefront that exclusively showcases your TLD
1. Start a Flagship Storefront

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How do You Integrate Vertically?
• Market intelligently to accept Pre-registrations
• Generate buzz and manage Sunrise, Landrush and Premium
name auctions
1. Start a Flagship Storefront

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How do You Integrate Vertically?
• Think about Customer retention
– Domain suggestions in the same TLD on your storefront
– Engage with customers
– Customer service and direct feedback through storefront
• Create Special offers on your exclusive storefront
• Sell allied products and create product bundles
1. Start a Flagship Storefront

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How do You Integrate Vertically?
• Create a wholesale network for your TLD
• Distributors who have already built a relation with your
customers, and have ready access to them
2. Build a unique Distribution network

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How do You Integrate Vertically?
• Automate all business critical functions: Provisioning, Sales,
Marketing and Finance
• Ensure the platform you choose is one that has evolved over
the years and has a comprehensive support system around it
3. Automate all Business Processes

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FOURHOW CAN LOGICBOXES HELP?

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How can LogicBoxes help?
• LogicBoxes provides complete End-to-end Solutions to meet
the Vertical Integration needs of New gTLDs
• The LogicBoxes Value Proposition includes:
1. Setup your Flagship Store
2. Grow Your TLD
a) Leverage our customer base
b) Establish a reseller channel
3. Automate Your Business
4. LogicBoxes’ Support and Services
a) Dedicated Support for You
b) Outsourced Support for Your Customers

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1. Setup Your Flagship Store
• Get an Exclusive Storefront for Your TLD
– Get a fully – customizable & brandable storefront on the LogicBoxes
platform to exclusively showcase your new gTLD
• Accept Pre-Registrations
– Create a buzz, generate awareness, and start building your lead pool by
opening up your new gTLD for pre – registrations
• Sunrise, Landrush and Premium Name Auctions
– The LogicBoxes platform is tightly integrated with Trademark Clearing
House (TMCH), and the best auction houses in the industry
• Sell Allied Products
– Bundle allied products with domains to offer your customers a complete
buying experience
How can LogicBoxes help?

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i. Get access to LogicBoxes’ Global Distribution Network
2. Grow your TLD: Leverage our customer base
How can LogicBoxes help?

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i. Get access to LogicBoxes’ Global Distribution Network
2. Grow your TLD: Leverage our customer base
How can LogicBoxes help?
LogicBoxes’ Market Share in Developing Economies

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How can LogicBoxes help?
– With LogicBoxes you have the ability to create an infinitely large and tiered
reseller base
– Pass down all the features of LogicBoxes’ Automation Platform to your
Resellers, enabling them to setup and run their business easily
2. Grow your TLD: Establish a reseller channel
ii. Establish a Global, Multi-tier Reseller Channel

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How can LogicBoxes help?
• Easy to use API Kits
– Use our HTTP APIs to integrate with the LogicBoxes platform
• Pre-integrated with most Registry backend systems
– The LogicBoxes platform comes pre-integrated with the most popular
Registry backend solutions in the market
• Multi-language, multi-currency support
– A host of internationalization features enable you to reach out to and
retain customers from across the globe
• Comprehensive ERP solution
– The LogicBoxes platform serves as a complete ERP solution for your
business; automating Billing, Taxation, Sales, Marketing and Provisioning
3. Automate your business

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How can LogicBoxes help?
• Red-carpet service and support for your business
– With the help of a dedicated Account Manager, and a highly skilled and
experienced support team, running your business will be a breeze
• Outsourced support for your customers
– Take the additional load off your shoulders by outsourcing support to a
specialized team of experts
4. LogicBoxes Service & Support

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FIVEABOUT LOGICBOXES

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About LogicBoxes
• LogicBoxes is a Technology & Consultancy Company providing Business
Solutions that power the Internet
• With over 9 years of experience, LogicBoxes is a stalwart in the Domains
and Hosting Industry
• LogicBoxes is committed to providing Red-carpet Consultancy Services
and robust Business Automation Solutions to partners from the New
gTLD space, allowing them to outsource their day-to-day business
activities
• LogicBoxes is also the world's premiere ICANN Accreditation Consultancy
provider with a 100% success rate. Over 20% of the world's ICANN
Accredited Registrars have been accredited through the LogicBoxes
Consultancy Service

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About LogicBoxes
• The LogicBoxes System powers:
• Our Clients include:
ccTLD Registries Large Hosting Companies
Datacom BelizeNIC Menet .CO

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Thank You
For a Demo of our system, or a No-obligations discussion on
your distribution plans
Get in touch with me at
siddharth.t@logicboxes.com or sales@logicboxes.com
@logicboxes /logicboxes
Follow us on Social Media:
/company/logicboxes

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