Check out this infographic to get an idea about the particular traits of the generations living today. This data will help understand consumer choices that vary with generations. Take a look here: http://bit.ly/27DgnFm

1. Generation X
Traits: referred to as the “lost” generation, consumer mentality,
good task managers, highly educated
Millenniums, Gen Y
Generation Jones
Traits: anxious to please, challenges the status quo
The Baby Boomers
Traits: mission oriented, service oriented, will go the extra mile
Traits: less brand loyal, style conscious, racially and ethnically
diverse, highly educated, tech savvy
Generation Z
Traits: more internet savvy and expert than their gen y forerunners,
tech savvy, mobile reliant consumers
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References:
https://www.census.gov/
http://www.pewresearch.org
NOTE: THESE ARE U.S. STATS ONLY