Branding mistakes you want to avoid making.

1. 7 Branding Mistakes
You Want To Making
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2. When most business owners think about creating a brand for their
businesses, they immediately think about cool logos, or thinking up
amusing taglines. Yet effective branding goes so much deeper than
this.
The object may be to attract attention on one level, but branding
is also used to form a distinguishable image in your customer's
minds that they can use to relate to your business over that of
your competitors.

3. Take the time to plan your strategy
for branding, and think about
more than just being funny or clever.

4. When customers think of a brand name they associate with, they
often think in images. Successful businesses more often then not
incorporate a visual aspect into their brand that can include a
picture or graphic, symbol in the logo that represents the company,
or even a character/mascot (think lucky charms cereal leprechaun)
Even without seeing the associated company name written down,
everyone knows what the Golden Arches represents all around the
world. As a new starup, make sure to think about how you can
include a visual aspect to represent your brand.

5. Instilling your brand into the minds
and memories of customers can
only be done if you are consistent
about using the same business
name, the same logo and the same tag
line on all your marketing
material.
This means your business card logo
needs to look like the one on your
website and on the sign outside your
business premises.

6. There are plenty of businesses around the place that have gone to the effort
of creating a strong, memorable brand, but they don't have a marketing
strategy in place to get that brand out where it belongs.
Having a strong visual brand will do you no good if you only focus on
advertising your business over the radio. Your customers can't see your brand
by listening to an ad over the radio. Creating a catchy tagline that works well
on the radio won't work for you if it doesn't really capture the essence of your
business in other marketing avenues.

7. In order for your branding efforts to
really have a positive effect, you need
to work on ways to get your brand out
into the public's awareness in as many
ways as possible.
This includes finding ways to imprint
your brand over and over so that
customers can see, hear and relate to
your business name in more ways
than one.

8. While your business name and business logo are both important factors, your
tagline needs to encompass your business's core service exactly. However, it
needs to be done in such a way that it entices customers to think about your
business over your competitors.
Think about Wal-Mart's tagline "Always lower prices. Always." Their tagline
tells customers exactly what to expect and
exactly what they'll get.

9. A strong tag line should be
around three to six words that
really highlight the central
core product or service your
business provides in some way
that sticks in a customer's
mind.
Imagine if Wal-Mart's tagline
said "we sell stuff in a big
store.“ It really doesn't have
the same effect, does it?

10. Too many startup businesses try hard to please
everybody. They work on ways to try and figure out a
logo or tagline that will hopefully appeal to a
majority audience. However, this line of thinking
doesn't have a direct focus to your intended target
audience.
Think carefully about the type of people who are
most likely to be your customers. They will want your
specific product or service, so direct your efforts
appealing to those prospective customers you really
want to attract.

11. One of the biggest issues many startup businesses face
when trying to think of a memorable logo, a strong
business name and an effective tagline is falling for
using clichés. Using a tagline that says your business is
the 'best product on the market' isn't taken seriously
by most people, as it's an overused phrase.
Instead of trying to claim your business is the best, or
cheapest, or highest quality, work on ways to prove
these things through your business actions.
RELIABILITY
SERVICE
QUALITY

12. The branding mistakes outlined are among the more
common ones made by many startup businesses. Even
established businesses have been known to make some of
these too.
So when you're thinking about creating your
business's brand, keep some of these mistakes
In mind and do what you can to avoid making them.
Start Building Your Brand.
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13. 7 Branding Mistakes
You Want To Making
Presented By
Believe It Or Not, You Can Have a Professional
Custom Logo Designed For Under $50
Visit www.LogoNerds.com Today!