3 creative techniques to help anyone to create a professional looking logo. Method created by www.logotypers.com

1. Logo
creative
techniques
www.logotypers.com

2. Logo creative techniques
For many, the creation of a logo is a mystery. Something reserved for gifted
persons. But the truth is that anyone can be creative, because in fact the vast
majority of the logos that we see in the market today do not come from the
inspiration of award-winning graphic designers, but from the head of business
owners and collaboration with designers.
But if you still think that you are not a creative
person, here I leave my step-by-step guide to
help anyone to create a logo idea for a
business:

3. Technique 1: Let’s play with our
company name.
Think of some famous logos. For example, say
we have a company named Facebook. In a fit
of inspiration thought: “What if our logo is the
letter F?”
Or maybe we just invent a company called
Twitter, and to make it simple we decide that
our logo is only a bird.
The technique 1 is this: Play with our company
name.
Some examples to practice:
Company: Canarian Travel Services logo idea:
“CTS” characters in a box, Canarian islands and
the name of the company, A baggage with CTS
character on it.
Company: Catherine Store: Possible logo idea:
“CS” handwritten characters (to give the brand
a casual look), CS characters in a circle, the full
Name with bold characters in CS, and so on…

4. Technique 2: Soup of ideas
Put a bowl on the table. Take small pieces of
paper and write on them our business related
nouns. For example let’s continue with the
brand Catherine Store. Call it a fashion
clothing store for women 25 to 40 years.
Then we put the words on paper: Shoe,
Blouse, Shopping Bag, mirror, hanger, changing
table, smiling.
Now, mix up the words, and draw two random:
Suppose we obtain mirror and smile. READY:
Our logo can be a hand mirror with a smile in
the middle.
Or suppose we took SHOES and BAG. Done:
Let’s make a really cute bag with a shoe in the
middle.
Surely there will be combinations that will not
work, but most are a good trigger for our logo
idea.

5. Technique 3: Free Hand
A final and very funny technique is called, free
hand. Many times we realize that we draw
doodles on paper without much sense. Well,
the idea is to do the same but from one of the
above items. For example, let’s use a shoe and
a bag. Let your hand do the job without the
intervention of our head.
Let’s do this for 5 or 10 minutes. Then take a
sheet, cut a square, and begin to move it over
the sketches. You could find interesting logo
shapes.

6. The final step:
Once you have achieved a cool idea, you need
to star converting it into a real logo, using
Illustrator, or Photoshop you should refine the
lines, put some colors and choose a font. (If
you need help on this, try our sketch-into-logo
conversion service
Do your own logo at