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Pride in London Open Meeting Presentation
- 1. Report 2014
- 3. London LGBT+ Community Pride • Contracted by GLA to – Deliver safe and inclusive Parade – Stage entertainment in Trafalgar Square – Keep Soho safe and fun – Fund Pride • We also – Secure sponsorship – Run a fundraising Gala Dinner and support other fundraising events – Promote third party events as part of the Pride Festival – Run the Picnic in the Park in Vauxhall on Pride Sunday – Take the Pride message out beyond the LGBT+ community
- 4. New Board Structure Chair Finance & Planning Comms & PR Community Engagement Marketing & Advertising Team Pride & Organisation M SALTER D BLOOMFIELD P LYSTER TODD S WARD A HAND H QAZI Sponsorship & Fundraising Strategic Delivery To be advertised To be advertised Secretarial & Legal To be advertised
- 6. Building Team Pride • 2,600 on volunteer database • 600 volunteered on day (up from 400 in 2014) • Over 95% ‘really enjoyed’ being a volunteer with Pride and over 90% will volunteer again in 2015
- 8. Extending participation • 200 groups and 30,000 people in the Parade • 750,000 taking part and attending throughout the day – up from 600,000 • Trafalgar Square at capacity all day • Bigger family area in Golden Square • Satisfaction ratings of 8/10 across all groups (9/10 for Bisexual and Heterosexual respondents)
- 13. Reaching new audiences • 1.2m FB reach (+756% Year on Year) • 20,256 increase in FB likes (+426% YoY) • 63m Twitter impressions (+440% YoY) • 67 pieces of national print (including 4 double page spreads in the Evening Standard) with a PR value of £3.9m and estimated reach of 39m people • Website visits up by 45% to 155,000 during Pride Week
- 14. How did the community rate us? In 2013, 657 people responded to our post-Pride survey In 2014, this doubled to 1,338 Overall satisfaction improved year on year 2013 7.5/ 10 2014 7.9/ 10
- 15. How did the community rate us? • Helpfulness of stewards and volunteers 8.5 • Representing the whole community 8.3 • Overall enjoyment 8.2 • Overall event organisation 8 • The parade 8 • Quality of entertainment 7.5 • Accessibility for all 7 • Food & drink options 6.1 Scores out of ten. Base: 1,310
- 16. Awareness and motivations • The impact and effectiveness of Pride in London channels and our LBGT+ media partnerships was clear – Facebook (43%), the Pride in London website (39%), LGBT+ media (23%) and Twitter (16%) were key sources of awareness about the event and all up significantly on last year • Even more than last year, people came to be a part of the parade, have a great day out and celebrate LGBT+ successes – political motivation was down this year compared to 2013
- 17. About the respondents Although 10% less than in 2013, one in two survey respondents was a gay man – but we did see increases in responses from those identifying as lesbian, gay women and bisexuals The proportion of disabled people who responded dropped from 11% in 2013 to 8.6% in 2014 Survey ethnicity was broadly similar – 68% White British; 11% BAME One in three respondents had never been to a Pride event in London before Of those who had, over half (54.4%) thought this year was better than any they had attended before (down on last year’s high of 63%) This year also attracted more people from outside of London • Two thirds had some association with London (live and/ or work here) in comparison to over three quarters in 2013 Four in five intend to come back next year...
- 18. Funding 2014 We wanted to raise : £591,726 (£710,071 inc vat) We had an income of: £581,772 We spent on 2014 costs: £554,196 Surplus for 2014 of: £27,576
- 19. Adding in 2013 2013 costs paid in 2014: -£51,308 Surplus 2014: £27,576 Total loss -£23,732
- 20. Where is that Money? Money in the Bank: £17,493 Receivables (money to come in): £13,803 Payables (money to go out): £69,892 Fixed assets (Things we own): £14,864 -£23,732
- 21. Sources of Income Bars and Soho Businesses income: £17,749 Gala Dinner income: £68,986 (£40,000 sponsorship, £11,642 raffle/auction) Fundraising: £23,823 Parade: £33,145 Bars on the day: £21,000 Stalls: £8,880 Sponsorship and Grants: £309,921 Women's events: £5,881
- 23. 2015 Priorities i • Expanded Team Pride • Brighter, livelier Parade • Improved Access Arrangements • Richer Festival of Events • Enhanced Revenue Streams
- 24. 2015 Priorities ii • New ways of managing a much bigger Parade • Delivering on the Access improvements • Increasing engagement with and funding from community/footprint businesses
- 25. • Do you have the skills we are seeking for new Board members, Senior Managers? • Could you run a Festival Event? • Could you bring more colour and life to the Parade? • Could you help us secure money to fund Pride?
- 26. Questions, comments and ideas always welcome!
Notas del editor
- While attendees come in, some information slides will be on rotation. We will begin at 630. Abby Welcome I’m Abby Chicken, Chair of the Community Advisory Board of Pride in London. I was elected by the other members of the Board to take over when Lisa Power stepped down I’m chairing tonight’s meeting when the new organisers of Pride in London will be feeding back on 2014 and looking ahead to 2015. Taking your comments and questions. Our thanks to the GLA for hosting. Lots to get through tonight so I will hand over to Michael Salter, chair of London LGBT+ Community Pride. Michael Welcome everyone We took over delivery of Pride in London in 2013 and committed to an event that is for, of and by the LGBT+ community. This open meeting, along with the Community Advisory Board that Abby Chairs, is an important part of meeting that commitment through Transparency Openness and accountability Genuine community engagement and consultation You’ll be hearing from some of the directors of Pride in London, the managers of our volunteer army, and again from the independent Chair of our Community Advisory Board, Abby Chicken We’ll also be hearing from the community – through feedback to our research – and from you. We’ll have plenty of time for questions at the end. I’d like to thank INSERT NAMES, our BSL interpreters for the evening. I’ll just check that everyone who needs to see him has a clear view. And also our thanks to the GLA for kindly hosting this meeting.
- Michael Just a reminder of the scale of Pride in London London’s second largest one-day event The UK’s biggest LGBT+ community event The ONLY community that takes over Europe’s busiest shopping Street And it’s a huge honour for our community to be able to take over the west end for a day. And it’s free for everyone attending! We’re committed to being good stewards of what our community has won in the past. We need to grow it and support the evolution of Pride as our community and the world around us changes. It’s worth just reminding ourselves of what we have to do as part of our contract with the GLA and what we need to do to be able to deliver a fun and safe event that gives the LGBT+ community a platform to campaign, communicate and celebrate to an ever bugger audience.
- Michael
- HUMA
- Huma Pride in London is run by volunteers – from the Directors and the Community Advisory Board, to the stewards on the day and the teams that work throughout the year on planning and delivery. For 2014 we established a Volunteer Management Team headed by Diana Hannachi. We also expanded teams for communications, gala dinner, business and resident liaison. And we appointed a production partner, Underbelly, to ensure that the event is produced to a the highest standard. And we want to grow more for 2015 so that we can continue to do more and more to build the event and the impact that it has for the benefit of the entire LGBT+ community in London. We will talk later about strengthening the team further to plan and deliver Pride 2015. Now though, a quick look at how we improved the experience for volunteers in 2014 and grew the Pride volunteer community.
- DIANA H
- Patrick We’ve said that we want to grow Pride in London. That’s not just in terms of numbers – whether in the Parade, on the streets or in Trafalgar Square. It’s about catering for every part of the LGBT+ community, one that is constantly changing as acceptance in wider society increases and as new opportunities and challenges arise. We’ve worked hard to improve inclusion of Trans* people and the BME community. And this year we significantly enhanced provision for families with the Rainbow Fete in Golden Square sponsored by Out with the Family. And we’ve made efforts to extend the impact of Pride in the workplace by engaging more with employee network groups that do so much to promote and extend acceptance and professional success for our community. As a result, Pride in London 2014 was record-breaking – in spite of the rain!
- Patrick So here are the statistics for 2014. We think it is vital that Pride in London should attract vast numbers of people and not just from the LGBT+ community but their friends and family too. As well as the plain curious. Each of those visitors can become an ambassador for the Pride message of acceptance and inclusion, taking it back to their friends, family and colleagues. The size of the Parade brings it’s own challenges
- Patrick When we took over delivery of Pride we established the Community Advisory Board and in turn the Access Working Group to support the CAB representative of disabled people. We’re very proud that we have disabled people in our volunteer community and acting as stewards on the big day. We are committed to continuing to improve participation of disabled people in all aspects of Pride. In 2014 we had some issues around the accessibilty of some venues for events related to Pride. This is always a challenge in London and we are working with the AWG and would welcome the help of others to help us overcome these problems in the future. For 2015 the AWG has identified a number of priorities: Covered viewing platform in Trafalgar Square, if possible in a new location and with the addition of a loop system for hearing aid users Consistent cut-in of on stage BSL interpreter on big screens Enhanced shuttle bus systems Bookable personal assistants
- Ian This year we ran a competition to help get new talent onto the Pride stages. We were overwhelmed by the number of entries and by their quality. The overall winner appeared on the Trafalgar Square stage just before the headline act, Conchita, and many others appeared during the day in Trafalgar Square and on the Dean Street stage. We are looking to extend this next year, aiming to run heats in venues across London in the winter/spring and really make this a major opportunity for artists and audiences to engage with Pride.
- Michael Lord Mayor and Gala Dinner – helped secure attention of new potential sponsors. Sir Ian McKellen did a great deal for Pride this year- His speeches at the Gala dinner and on the Trafalgar Square were very powerful – and he is planning to help us raise money for 2015.
- Stephen The key and original purpose of Pride is to campaign for greater acceptance of LGBT+ people in wider society. This year, with the help of some incredible partners, we were able to run an integrated, social media, PR and advertising campaign to present the diversity of our community to Londoners and indeed to a global audience. Our Freedom To campaign engaged hundreds of thousands and reached millions. It gave individuals and groups the chance to highlight and promote the freedom they most value or are most concerned to secure. This is a really important extension of the work of Pride. It takes out way beyond those who attend events during Pride week and brings our message to people who would never take part in Pride events and who may not have previously considered the difficulties that LGBT+ people can face in our day to day lives. We’re fortunate to have a very talented team of volunteers working on communications, supported by agencies helping us pro bono or at cost. Together, they ensured that Pride in London reached a huge audience in 2014. We grew our social media following so much that in our second year of operation we drew close to Sydnet and New York. And we’re interested to note that women are more active in engaging with us online that men. Our partnership with the Evening Standard and London Live in particular brought us to the attention of millions of new people while our partnerships with the LGBT+ press helped drive engagement with our campaign from within the community.
- Alex, Lauren, Neil, James, Steve The numbers speak for themselves. The most amazing statistic though is that all this activity meant that on Pride day itself we were reaching 750 people every second online. As we continue to grow our audience, our challenge is to turn those followers into actively engaged individuals, whether in terms of campaigns such as Freedom To in as volunteers, donors/sponsors, Parade participants, or visitors to Festival events.
- Alison
- Alison
- Alison
- Alison
- David
- David
- David
- David
- Michael
- Michael
- Michael
- Back to Abby to chair Q&A