Présentation SiteBrand - LongBoard Montreal - 21 avril 2010

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Sitebrand personalizes the online experience with relevant messaging to boost conversion rates, build visitor loyalty, brand, and drive revenue. Sitebrand's personalization platform is an innovative, easy to integrate online marketing solution supported by a seasoned team of personalization experts. Founded in 2000, Sitebrand is the trusted leader in web personalization, serving nearly 500 million personalized experiences every month.

Tecnología

Leverage Marketing Channels with Personalization

Personalization is Proven Tailored messages for a more relevant visitor experience

Personalization Works and is Growing Aberdeen shows that of companies deploying personalization solutions : 88% say they’ll recognize a return on investment 76% agree gains outweigh investment costs 96% agree personalization improves email marketing performance According to Forrester, only 25% of interactive marketers make use of behavioural targeting or personalization strategies

SEM/SEO – Discovery, Traffic SEM Marketing Searching For “Sweater”

Unknown… SEM Marketing Searching For “Sweater” Unknown

Email – Communication, Traffic, Loyatly Email Marketing Subscriber

Unknown… Email Marketing Unknown Subscriber

Social Media – Voice of the Customer Social Media Coupon Code

Unknown… Social Media Coupon Code Unknown

Online Marketing Challenges Maintaining Message Relevance Visitors arriving through traditional marketing channels quickly become ‘Unknowns’ Silo’d Marketing Initiatives in one channel are often unable to benefit from investment in others Attribution ROI is measured in the ‘now’, with no way to measure impact over time

SEM/SEO – Landing Page and Beyond SEM Marketing Searching For “Sweater”

Context! SEM Marketing Searching For “Sweater” Searching For “Sweater”

Email – Landing Page and Beyond Email Marketing Subscriber

Context! Email Marketing Subscriber Subscriber

Social Media – Landing Page & Beyond Social Media Coupon Code

Context! Social Media Coupon Code Coupon Code

Working Together – Relevant! SEM Marketing Social Media Searching For “Sweater” Coupon Code Email Marketing Subscriber Searching for “Sweater” with a coupon code Subscriber

Post-Click Marketing Example ,[object Object]

Promoting Bellini Products Exclusive Email Promotion: 20% off

Click to… Bellini Landing Page Exclusive email promotion reminder

Click to… Other Interesting Page(s) Remind… Reinforce… …clickable call to action

Click back to… Bellini Landing Page Continue promotional dialogue

Click to… Bellini Product Page Buy Now to receive discount!

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Présentation SiteBrand - LongBoard Montreal - 21 avril 2010

1. Leverage Marketing Channels with Personalization

2. A Success Story

3. Initially… Static, Dull

4. Discounts, Promotions…

5. Search by what YOU like…

6. Recommendations…

7. See what other customers have to say…

8. #1 Priority…

9. What interests YOU …

10. A Real Store with Real People …

11. Forward Thinking…

12. Now… Targeted Email

13. Customized Landing Page

14. Product Recommendations

15. Relevant Messaging

16. Personalization in Action

17. Websites Adopting Personalization

18. Personalization is Proven Tailored messages for a more relevant visitor experience

19. Personalization Works and is Growing Aberdeen shows that of companies deploying personalization solutions : 88% say they’ll recognize a return on investment 76% agree gains outweigh investment costs 96% agree personalization improves email marketing performance According to Forrester, only 25% of interactive marketers make use of behavioural targeting or personalization strategies

20. Leverage Marketing Channels with Personalization

21. SEM/SEO – Discovery, Traffic SEM Marketing Searching For “Sweater”

22. Unknown… SEM Marketing Searching For “Sweater” Unknown

23. Email – Communication, Traffic, Loyatly Email Marketing Subscriber

24. Unknown… Email Marketing Unknown Subscriber

25. Social Media – Voice of the Customer Social Media Coupon Code

26. Unknown… Social Media Coupon Code Unknown

27. Challenges Unknown Unknown Unknown

28. Online Marketing Challenges Maintaining Message Relevance Visitors arriving through traditional marketing channels quickly become ‘Unknowns’ Silo’d Marketing Initiatives in one channel are often unable to benefit from investment in others Attribution ROI is measured in the ‘now’, with no way to measure impact over time

29. With Sitebrand

30. SEM/SEO – Landing Page and Beyond SEM Marketing Searching For “Sweater”

31. Context! SEM Marketing Searching For “Sweater” Searching For “Sweater”

32. Email – Landing Page and Beyond Email Marketing Subscriber

33. Context! Email Marketing Subscriber Subscriber

34. Social Media – Landing Page & Beyond Social Media Coupon Code

35. Context! Social Media Coupon Code Coupon Code

36. Working Together – Relevant! SEM Marketing Social Media Searching For “Sweater” Coupon Code Email Marketing Subscriber Searching for “Sweater” with a coupon code Subscriber

37. Online Marketing Challenges Maintaining Message Relevance Visitors arriving through traditional marketing channels quickly become ‘Unknowns’ Silo’d Marketing Initiatives in one channel are often unable to benefit from investment in others Attribution ROI is measured in the ‘now’, with no way to measure impact over time

38.

39. Single and multiple sessions

40. Customer lifetime interaction

41. Search engine optimization

42. Email marketing

43.

44. Click to Kiyonna.com website

45. Browse the site…

46. Browse the site…

47. Browse the site…

48. Sign up for email specials

49. Exit Kiyonna.com

50. Targeted email sent

51. Promoting Bellini Products Exclusive Email Promotion: 20% off

52. Click to… Bellini Landing Page Exclusive email promotion reminder

53. Click to… Other Interesting Page(s) Remind… Reinforce… …clickable call to action

54. Click back to… Bellini Landing Page Continue promotional dialogue

55. Click to… Bellini Product Page Buy Now to receive discount!

56. Click to… Checkout Pages Important discount code reminder

57. Post-Click Marketing …to continuity throughout the website From a Keyword Search… From the landing page …to browsing other pages And an email campaign… …through to purchase

58. Personalization: Kiyonna.com “ Sitebrand helped us increase our sales figures over 20% by personalizing our email subscribers’ experience on our website ” - Kim Camarella-Khanbeigi, President, Kiyonna.com

59. With Sitebrand

Présentation SiteBrand - LongBoard Montreal - 21 avril 2010

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Présentation SiteBrand - LongBoard Montreal - 21 avril 2010