The recent changes in the economy generated a shift in coupon use and will continue to effect a long-term change in consumer perception and behavior. Shoppers today are looking for and expecting online coupons. Your brand needs to have a strategy and program that offers various levels of discounts with the right schedule. We offer 7 tips to increase your sales with coupon programs in this free whitepaper.

1. 9 Tips to Increase Sales in 2013 with Online
Coupon Programs
By Lorél Marketing Group

2. Online coupons continue to be a great
way to increase sales in a down
economy.
Online coupon activity can be designed
to help drive site visits, promote specific
products and reinforce brand loyalty.
And, with the correct social marketing
strategy, the viral component can
exponentially expand your customer
database.
Lorél Marketing Group shows you how
these 9 keys points can build your
online coupon program to generate
incremental sales.

3. 1. Keep the coupon
program targeted.
• Segment a specific audience by
past behavior
• Offer should encourage
increased or repeat behaviors

4. 2. Target purchaser to
reinforce behavior
• Send a relevant coupon offer
based on past history
• Personalize and identify past
purchasers, acknowledging
loyalty and showing appreciation

5. 3. Target to retain
customers and build
loyalty
• Show specific customer
appreciation by stacking
promotions or offering better
options to existing customers.
• Schedule regular customer
appreciation offers based on
purchasing cycles.

6. 4. Target new visitors
and get them into a
pattern
• Coupons should have an offer up
front, to convert them to
customers quickly.
• Target conversion coupons at
different touch points - welcome
emails, sign ups, initial purchase,
contact, etc.

7. 5. Limit the duration of
the offer – get
consumers to react
• Message a sense of urgency
• The bigger the offer, the shorter
the time period to redeem the
offer.

8. •
6. Learn to manage and
control the coupon
offers
In general, coupons are addictive and
over a period of time they can set
precedence with the customer’s
behavior. To avoid dependencies:
• Tie coupons to a single item, to a
certain volume or to the number
of times the redemption can
happen per customer
• Change the frequency or specific
days of the week when coupons
can be redeemed

9. 7. Many ways to
distribute coupons
Online, you have many options for
distributing coupons and coupon codes.
• Email
• Post on your website
• Integrate via the shopping cart
• Post on coupon or deal sites
• Distributed via blogs
• Display and Search promotions
• Allow coupons to be
shared/forwarded

10. 8. Viral marketing to
promote the coupon
program
Coupon promotions offer true money
value to consumers, so they’re a clear
choice for viral marketing.
• Blogs
• Email marketing campaigns
Develop an offer from a trusted site and
it's more likely to be forwarded.

11. 9. On-site support of
the coupon program.
On your website, you should have a
method for easily supporting the coupon
• Provide a custom landing page
for the coupon offer
• Provide an opportunity for the
customer to enter the code
• Integrate the offer into a
personalized session
• Always remind the customer to
use the offer/coupon, even while
shopping

12. A Closing Remark:
Today’s economic downturn has
generated a shift in coupon use and will
continue to effect a long-term change in
consumer perception and behavior.
This “new normal” and new generation
of shoppers using online coupons will
continue.
Your brand needs to have a strategy
and program that offers various levels
of discounts with the right schedule.

13. Want to jump start your marketing strategy
and programs?
Lorél Marketing Group can help you get started with a no-cost
discovery meeting that can align your goals with a vision for your
success. Care to learn more? Contact us today at info@lorel.com
Lorél Marketing Group
Graphc Arts Building
590 North Gulph Road
Valley Forge, PA 19406
(610) 337-2343
www.lorel.com
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