To help you get your 2014 marketing strategy off to a great start, including up 10 infographics with useful stats, information and suggestions about online marketing. Not the usual upload, but a very helpful document and tool for marketing planning and strategy. http://blog.bufferapp.com/10-awesome-infographics-to-inform-your-marketing-plan-for-2014

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Posted on Monday, January 6th, 2014
Written by Belle Beth Cooper (http://blog.bufferapp.com/author/belle-beth-cooper)
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Infographics seem to be getting more and more popular lately. They’re certainly fun to look at,
and they convey useful information in a format that’s fast and easy to digest. One thing to keep
in mind with infographics is that they’re generally static—unlike blog posts, they’re rarely
updated as new information becomes available.
To help you get your 2014 marketing strategy off to a great start, we’ve rounded up 10
infographics with useful stats, information and suggestions about online marketing.
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1. 20 Captivating Marketing Statistics that will Drive 2014
This infographic from WebDAM (http://www.webdamsolutions.com/2014-marketing-statisticsinfographic/) looks ahead to 2014 to explore the trends and changes we can expect. One
statistic that really surprised me was about the growth of internet advertising: by 2015, this will
make up almost 25% of the entire ad market.
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(http://www.webdamsolutions.com/2014-marketing-statistics-infographic/)
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Marketo (http://blog.marketo.com/blog/2013/10/email-marketing-cheat-sheet-infographic.html)‘s
email marketing infographic has some really interesting stats, including how the time you send
an email affects the open rate. One that jumped out at me was that 75% of smartphone
owners say they are highly likely to delete emails they can’t read on their phones.
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3. How to Increase LinkedIn Engagement by 386%
This infographic from Quick Sprout (http://www.quicksprout.com/2013/12/19/how-to-increaselinkedin-engagement-by-386/?display=wide) has some really handy tips for getting involved in
LinkedIn. It includes useful stats like 60% of LinkedIn members are interested in industry
insights and posting on weekday mornings will help you to reach more people.
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8. 4. Tumblr Numbers: The Rapid Rise of Social Blogging
In case you thought social blogging was dying, this Mashable
(http://mashable.com/2011/11/14/tumblr-infographic/) infographic will clear things up. An
interesting point about Tumblr’s userbase is that the demographics are almost evenly split
between male and female users.

11. 5. Infographic: The Lifecycle of a Web Page on
StumbleUpon
StumbleUpon has been around for a while, but I didn’t know that much about how it worked.
This infographic from Column Five Media (http://www.columnfivemedia.com/workitems/infographic-the-lifecycle-of-a-web-page-on-stumbleupon) breaks down the lifecycle of a
web page on the service and sheds light on some interesting stats. For instance, 51 pages
are added to StumbleUpon every minute. That’s a lot of content.

13. 6. The Ridiculously Exhaustive Social Media Dimensions
Blueprint
This infographic from Tent Social (http://tentsocial.com/blog/bid/267887/The-RidiculouslyExhaustive-Social-Media-Dimensions-Blueprint-INFOGRAPHIC) is a more practical one which
will hopefully come in handy for your marketing efforts in 2014. It includes details on the
dimensions recommended (or required) for images and videos on each social network. And it’s
being constantly updated, so it’s a good one to save as a reference.

21. (http://bufferblog.wpengine.netdna-cdn.com/wp-content/uploads/2014/01/blueprint.png)
7. Geosocial Universe 3.0
Geosocial isn’t quite on the tips of our tongues these days like it once was, but it’s still a big
part of how we use social media—particularly from our mobile devices. This JESS3
(http://www.jess3.com/) infographic explores the Geosocial Universe and looks at what services
are popular and growing, and what percentage of their users are on mobile.

22. Thanks for this great data from the JESS3 team (http://www.jess3.com/).
8. Social Media Shortcuts
Another practical infographic—this time from the team at quintly.
(http://www.quintly.com/blog/2013/05/infographic-social-media-shortcuts/) This one includes
some handy, time-saving shortcuts for Facebook, Twitter, YouTube and Google+.

24. (http://quint.ly/12dMb0f)

25. Thanks for this great infographic from the Quintly team
(http://www.quintly.com/blog/2013/05/infographic-social-media-shortcuts/).
9. Blogging statistics
Some of the most interesting stats about how the blogosphere operates and more interestingly,
how much money the biggest blogs generate every year. Here’re some great tips to get your
blogging up to date:

29. (http://bufferblog.wpengine.netdna-cdn.com/wp-content/uploads/2014/01/The-blogconomyinfographic-640x5604.png)
Thanks for this great infographic from IgniteSpot (http://ignitespot.com/small-businessmarketing-idea/).
10. 25 Awesome Content Marketing Tools To Use In 2014
Looking for the best content marketing tools in 2014? We’ve got you covered! Here’s a terrific
list for you to make finding the best tools the easiest with a concise overview of all of them:

36. (http://bufferblog.wpengine.netdna-cdn.com/wp-content/uploads/2014/01/tools.jpg)
Thanks to this terrific resource from the Social Media Strategies Summit
(http://socialmediastrategiessummit.com/blog/25-outstanding-content-marketing-tools/).
I hope we haven’t created visual overload for you here today on the blog and some of these
infographics can help you make great decisions in 2014. Are there any visuals you’ve
discovered recently that you’ve found particularly useful? We’d love to see them in the
comments below.
PS: We’ve recently launched the new Buffer for Business
(http://bufferapp.com/business?utm_campaign=infographics_post) for a better way to
handle your social media in 2014, I hope it might be useful for you!
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About the Author
Belle Beth Cooper
Belle (http://twitter.com/bellebcooper) is the first Content Crafter at Buffer and co-founder of Exist
(http://exist.io). She writes about social media, startups, lifehacking and science.
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