7. Speaking of extreme uncertainty...
Do you understand what customers want from your business?
Do you understand why they choose you?
Do you understand why the like you?
#onblearningsession
7/53
12. Lean startup:
is a method for developing businesses and products first proposed in 2011 by
Eric Ries
can shorten product development cycles by adopting a combination of
experimentation, iterative product releases, and "validated learning"
http://en.wikipedia.org/wiki/Lean_startup
Lean Startup is a trademark owned by Eric Ries.
#onblearningsession
12/53
13. Lean Startup is a trademark owned by Eric Ries.
#onblearningsession
13/53
14. Eric Ries
The Lean Startup
"Measure" nga
naman!?!
#onblearningsession 14/53
17. of all new products succeed
http://fundersandfounders.com/will-i-succeed-with-my-startup-the-odds-of-making-it/
#onblearningsession
17/53
18. About three-quarters of venture-backed firms in the
U.S. don't return investors' capital, according to
recent research by Shikhar Ghosh, a senior lecturer
at Harvard Business School
WSJ Online: The Venture Capital Secret: 3 Out of 4 Start-Ups Fail
#onblearningsession
18/53
19. If failure is defined as failing to see the projected
return on investment—say, a specific revenue growth
rate or date to break even on cash flow—then more
than 95% of start-ups fail, based on Mr. Ghosh's
research.
WSJ Online: The Venture Capital Secret: 3 Out of 4 Start-Ups Fail
#onblearningsession
19/53
20.
21. Intensive 3-day workshop where participants apply Lean Startup methodology to
solve real world problems.
Lean Startup Machine is brought to you by Javelin.
#onblearningsession
21/53
26. Turning your idea into an experiment:
Form your customer/1. problem hypothesis.
2. Identify your riskiest assumption.
3. Set a success criteria.
4. Run the experiment (e.g. interview, pre-sell, concierge)
If experiment succeeded, then persevere (and repeat until assumptions have
been validated)
#onblearningsession
5.
6. Otherwise, pivot (and repeat)
26/53
27. Form your customer/problem hypothesis (or turn your idea to a hypothesis):
Who is your customer?
What is the problem?
(Define the solution you have validated a problem worth solving)
#onblearningsession
27/53
28. Case Study #1: Developer Skills
Case Study #2: Helping Dreamers
Case Study #3: Food-flavored Cigarettes
#onblearningsession 28/53
29. Case Study #2: Helping Dreamers
Case Study #3: Food-flavored Cigarettes
#onblearningsession 29/53
32. #onblearningsession 32/53
Startups
Skilled
Developers
Selecting
Ability to
select and
train
60%
5/5
as problem
Time is
perceived
Small
companies
Training
Developers
for training
Online
platform
Pay to use
platform
80%
33. #onblearningsession 33/53
Startups
Skilled
Developers
Selecting
Ability to
select and
train
60%
5/5
as problem
Time is
perceived
Small
companies
Training
Developers
for training
Online
platform
Pay to use
platform
80%
6/10
Believe in
internally
selected
online
training
34. #onblearningsession 34/53
Startups
Online
Training for
Skilled
Developers
Selecting
Ability to
select and
train
60%
5/5
as problem
Time is
perceived
Small
companies
Training
Developers
for
evaluating
for training
Online
platform
Pay to use
platform
80%
6/10
Believe in
internally
selected
online
training
Small
companies
Selecting
Developers
Online
platform
MOOC
Pay to use
platform
80%
35. #onblearningsession 35/53
Startups
Online
Training for
Skilled
Developers
Selecting
Ability to
select and
train
60%
5/5
as problem
Time is
perceived
Small
companies
Training
Developers
for
evaluating
for training
Online
platform
Pay to use
platform
80%
6/10
Believe in
internally
selected
online
training
Small
companies
Selecting
Developers
Online
platform
MOOC
Pay to use
platform
80%
5/6
Pain in
verifying
skills
36. #onblearningsession 36/53
Startups
Online
Training for
Skilled
Developers
Selecting
Ability to
select and
train
60%
5/5
as problem
Time is
perceived
Small
companies
Training
Developers
for
verifying
for
evaluating
for training
Online
platform
Pay to use
platform
80%
6/10
Believe in
internally
selected
online
training
Small
companies
Selecting
Developers
Online
platform
MOOC
Pay to use
platform
80%
5/6
Pain in
verifying
skills
Small
companies
Verifying
developer
skills
Online
platform
skills
Use tests to
verify skills
?
37. Case Study #1: Developer Skills
Case Study #3: Food-flavored Cigarettes
#onblearningsession 37/53
40. #onblearningsession 40/53
(30-55) with
(30-55) with
Employee
a dream
Caged in
daily
work
Has a
dream
Interview
21/30
15/22
have
dreams
People
Employee
a dream
Caged in
daily
work
No
time/money
to live
dream
Interview
14/22
41. #onblearningsession 41/53
(30-55) with
(30-55) with
Employee
a dream
Caged in
daily
work
Has a
dream
Interview
21/30
15/22
dream
depends on
have
dreams
People
Employee
a dream
Caged in
daily
work
No
time/money
to live
dream
Interview
14/22
15/22
Younger
(20-55);
lifetime/age
42. #onblearningsession 42/53
(30-55) with
(30-55) with
(30-55) with
Employee
a dream
Caged in
daily
work
dreams
Happy
Has a
dream
Interview
21/30
15/22
dream
depends on
have
dreams
People
Employee
a dream
Caged in
daily
work
No
time/money
to live
dream
Interview
14/22
15/22
Younger
(20-55);
lifetime/age
Employee
excess cash
? (missed
problem)
for dreams
Crowd
funding
platform
Willing to
sponsor
to find
one!
43. #onblearningsession 43/53
(30-55) with
(30-55) with
(30-55) with
Employee
a dream
Caged in
daily
work
dreams
Happy
Has a
dream
Interview
21/30
15/22
value
proposition;
dream
depends on
have
dreams
People
Employee
a dream
Caged in
daily
work
No
time/money
to live
dream
Interview
14/22
15/22
Younger
(20-55);
lifetime/age
Employee
excess cash
? (missed
problem)
for dreams
Crowd
funding
platform
Willing to
sponsor
to find
one!
0/2
No unique
No pain
44. #onblearningsession 44/53
(30-55) with
(30-55) with
(30-55) with
Employee
a dream
dream;
Help others
Caged in
daily
work
dreams
Happy
Has a
dream
Interview
21/30
15/22
value
proposition;
dream
depends on
have
dreams
People
Employee
a dream
Caged in
daily
work
No
time/money
to live
dream
Interview
14/22
15/22
Younger
(20-55);
lifetime/age
Employee
excess cash
? (missed
problem)
for dreams
Crowd
funding
platform
Willing to
sponsor
to find
one!
0/2
No unique
No pain
Employees
(20-55)
Pursue
pursue
dream
Peer-to-peer
pitch
platform for
dreams
Dreamers
can't do it
alone;
Helpers
available
3/12
mail; 5%
CVR
45. Case Study #1: Developer Skills
Case Study #2: Helping Dreamers
#onblearningsession 45/53