4. Why Should I Interact with the Media? Strengthen relationships Build credibility Increase revenue and sales Encourage awareness Create a strong public profile Obtain investors Bolster your network
5. Key Characteristics Always changing Dynamic and sensationalized Citizen journalists Online focused Word-of-Mouth heavy Self help oriented
6. The Nature of the Relationship There are several types of media stories Hard news Analysis/opinion stories Features Your Message = A Great Opportunity Print (daily or weekly) On camera (taped or live) Radio (taped or live) Online / electronic media
7. Decided to Engage, Now What? Develop key messages that are: Interesting Newsworthy For people who read or watch the media that you are speaking to Factual Offer the best possible headline, such as: “New Green Project Improves Service and Cuts Waste in Half”
10. Messages Messages are building blocks for news Statements or arguments should be: Simple Clear Strong Consistent Include 2 or 3 basic ideas Prepare and memorize them Back them up with proof-points
11. Harness Your Energy and Deliver Messages With: Confidence Enables you to go into an interview as an equal and enthusiastic participant Control Enables you to communicate your own message clearly Clarity Enables your audience to believe that message Remember to think before you speak!
12. Don’t Have Sweaty Palms, Prepare! Deliver the headline Give short answers Be polite, charismatic and genuine Back it up with proof points Use descriptive words or a personal testimonial Reiterate your key message Everything you say, even if it’s in an off-handed way, can be quoted – Nothing is “off the record”
13. Avenues for News Television Newsletters Print Radio Online Mommy bloggers Cynics and anonymous commenters Social media Online news sites Want to learn more? Interested in having Louise teach you or someone you know the media relations ropes? louisembannon@aol.com
