“Transform As You Go” offered deep insights into the transformation of a Startup as it grew in revenue by 4000%. The journey of QuizWorks involved re-framing product and re-addressing new target customers. The key takeaway - Startups need to stay agile in reacting to changing paradigms while they tweak approach and pivot until they strike gold. All throughout this period of elation and despair, so typical of a Startup journey, they need to stay true to what they do best – in this case, it was their core product.