Introduction to inbound marketing. The first of an 8 week series titled Smart Marketing for Smart Business - Hosted by Louve Notes Media Group.

1. Webinar Will Begin Shortly
Thank you for joining us! We will begin at 10:05
to allow everyone time to get logged in.
Hashtag #SmartMarketing

2. Introduction to Inbound Marketing
Mikaela Louve
President/CEO
Louve Notes Media Group
Twitter: @MikaelaLouve
Twitter: @LouveNotes
Facebook.com/LouveNotesMedia
Hashtag #SmartMarketing

3. Smart Marketing for Smart Business Webinar Series
• Webinar will be recorded and slides and audio will be
emailed to you today
• You may type your questions in the chat pane during the
webinar and Jillian, our marketing development
assistant, will answer as much as possible during the
presentation.
• There will be live Q&A at the end of the webinar
• What can you expect over the next few weeks?

4. Jared O’Toole Founder/CEO of Under30CEO
http//www.under30ceo.com

5. Greg Elwell - Sales & Marketing Leader
http://www.b2binbound.com

6. Demont Daniel

7. Value of Inbound Marketing
Inbound marketing pulls
buyers into your business

8. What is Outbound Marketing?

9. Problem: Outbound Marketing Isn’t Working
800-555-123
4
Annoying
Salesperson

10. Solution: Inbound Marketing
Content SEO Social Media

11. Good News About Inbound Marketing
Budget (Outbound) Brains (Inbound)
Flickr: Joakim Jardenberg
Flickr: Andrew Magill

12. More Good News: Lower Cost Per Lead
Source: survey of hundreds of businesses: HubSpot.com/ROI

13. Success Drives Investment in Inbound
Why Businesses Are Changing Marketing Budgets
Source: Survey of hundreds of businesses from HubSpot.com/ROI

14. Key Questions to Get Started
1. Am I regularly creating new, share-worthy content?
• Am I optimizing my content for search and social
media?
• Am I promoting my content in social media
conversations?
• Am I converting as many visitors into leads and sales
as I can?

15. 4 Steps to Successful Inbound Marketing
1. Create
2. Optimize
3. Promote
4. Convert & Analyze

16. Step 1: Create Content
1. Create
2. Optimize
3. Promote
4. Convert & Analyze

17. Inbound Marketers are Publishers
Stop thinking like a
marketer or advertiser.
Start thinking like a
publisher and socializer.

18. Publish Everything, Everywhere

19. What Gets Shared?
Rarely Frequently
Shared Shared
• Product info • New market data
• Software documentation • Educational content
• Content about YOU • Content about your industry

20. Blogging: A Great Way to Get Started
Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI

21. Step 2: Optimize
1. Create
2. Optimize
3. Promote
4. Convert & Analyze

22. Google is Judge, Jury & Executioner
HubSpot.com/cartoons

23. SEO = Context + Authority
Ranking Algorithm:
f(n): Context + Authority

24. 25% On-Page SEO (Context)
1. Page Title
2. Clean URL
3. Headers & Content
4. Description

25. 75% Off-Page SEO (Authority)
Authority is Determined by Inbound Links

26. More and Better Content  Links
Source: Data from selected websites using www.WebsiteGrader.com

27. Step 3: Promote
1. Create
2. Optimize
3. Promote
4. Convert & Analyze

28. Remember: It’s Not About You, EVER!
HubSpot.com/cartoons

29. Target Your Content
Target content to
your marketing
personas.

30. Create an Engaging Presence

31. Promote Content via Social Media
Remarkable
Content

32. Make Sharing Easy

33. Social Media Promotion Generates Leads & Sales
Source: survey of hundreds of businesses: HubSpot.com/ROI

34. Step 4: Convert
1. Create
2. Optimize
3. Promote
4. Convert & Analyze

35. Put Calls to Action on All Your Content

36. Use Landing Pages with Forms

37. Track Your Conversion Rate & Analytics

38. Analyze Your Marketing

39. Inbound Marketing Summary
Convert
& Analyze

40. Register for the Entire Series
• You may register for a single event at a time OR
• Register for the entire series and receive all the
resources you need to grow your business. The link to
register is:
• http://smartmarketingwebinarseries.eventbrite.com/?
ref=ebtn
40

41. Questions...
• 15 min of Q&A
41