1. Evaluation
Luara Pires
Kauana Labaldi
Chantelle Gilkes

2. your media
product (opening
sequence) use, develop
or challenge forms and
conventions of real
media products (real
films)?

3. INSPIRATIONAL FILMS
SUNSET BOULEVARD. •Murdering men
•Past obsessions
•Tragedy
•Death
•Criminal
•Guns
•Anger
•No consequence

4. INSPIRATIONAL FILMS
DOUBLE INDEMNITY.
•The use of detective
•Investigation
•Talked into a murder
•Falling for the person not allow
•Affairs

5. INSPIRATIONAL FILMS
SIN CITY
•Murder
•No respect for the law
•Investigation
•Femme fatale
•Romance
•Affairs

6. NSPIRATIONAL FILMS
BASIC INSTINCT •Investigator
•Investigation
•Seductive
•Trying to get away
•Dominant
•Attractive
•Smooth

7. How/why? They use/develop/challenge
forms?
SUNSET BOULEVARD
FORMS USE/DEVELOP/CHAL WHY?
LENGE
Black and Use •To show that the
White Editing movie is film noir
which mean black
movie
•To show the time
Establishing Use/ •Establishing
difference. shot
Shots •Give entire images
Devel of places and
op setting.
Use •Create a specific
Music
mood
•Atmosphere
•Sound effects

8. DOUBLE INDEMNITY
FORMS USE/DEVELOP/CHALLE WHY?
NGE
Black and Use
•To show that the movie
White Editing is film noir which mean
black movie They use
•To show the time various
difference. close up to
They use show
various specific
Close up Use/ close up to details and
show places.
shots Devel specific
op details and
Use places. •Create a specific
Music
mood
•Atmosphere
•Sound effects
•To create effects.

9. SIN CITY
FORMS USE/DEVELOP/CHALL WHY?
ENGE
•They use special effects
Special Effects Use/Develop to emphesise colours.
•Whole movie black and
white.
•Only colours used are
green , red, blue.
•Neo film noir.
•They use various close
Shots Use/develop up shots
•establishing shot
• over the shoulder shot
• extreme close up shots,
which are all form to film
noir, this is done to show
specific details and
places.
•Create a specific mood
Music use •Atmosphere
•Sound effects

10. DOUBLE INDEMINITY
FORMS USE/DEVELOP/CHALL WHY?
ENGE
Close up shots To emphesise certain
Use/Develop importance.
To give show the
Low angle Use importance of the lady.
shots
•Create a specific mood
music use •Atmosphere
•Sound effects
•To create effects.
•Create tension.

11. How/why? they use/develop/challenge
forms?
SUNSET BOULEVARD
Conventions USE/DEVELOP/CHALL WHY?
ENGE
Voice over the narrator is the
Use/ character telling his own
story.
The villain is the femme
Villain Use/develop fatale develops as its a
woman does this to show
the dominance of a
woman in society and
how they can be
dangerous
•The victim is a man ,
Victim challenge which challenges the
conventions this is done
because to show that
man can also be victims.
• to show the opposite

12. Double Idemnity
convetions USE/DEVELOP/CHALL HOW/WHY?
ENGE
Affair Its the affair between
Used suspect and the
investigator
The affair offers to kill her
Murder Use husband to get his
money.
The victim here is a man
Victim Use and he is murdered and
no consequences, it is
used to challenge the
stereotype of men being
domian.t

13. Sin city
convetions USE/DEVELOP/CHALL HOW/WHY?
ENGE
Affair Its the affair between
Use murder and victim , this is
done to show how
opposites attract
The man kills the murder,
Murder Use in a very soft and
romantic way. This is
done to show the ironic
side of death.
The victim here is a
Victim Use woman , which uses the
convetions very tipically,
this is done to show how
woman can be subm

14. Sin city
convetions USE/DEVELOP/CHALLE HOW/WHY?
NGE
investigation In basic instinct investigation
Used is used to shown importance
of a happening
The woman in the movie
seduction Use uses seduction , this is
done to show how woman
can use seduce to get
away
To show her dominance.
Femme fatale Use

15. Conven Use/ How? Screen shots Comparison
tions Challeng
e
/Develop
Femme Use Our character is very Similarities to Sun
Fatale dominant and shows a Set Boulevard: Both
lot of strong femme fatales are
personality. very dominant.
Victim Use We have a victim Differences to Sin
Rafael which was killed City: Victim is now a
by our main character. male, to make man
And his death is being look weak.
investigated.
Villain Challenge By being a women, Similar to Basic
d good looking for the Instinct: Women are
society her hobbies are both very dominant on
not conventions to a death.
‘normal’ killer.
Investig Used Investigator is used at Similar to Basic
ator the part of the Instinct: Both
interrogation. investigators are
being tempted by the
suspect.
Seducti Used Character is trying to Similar to Double

16. Forms Develop/ How? Comparison Screen shots
Challenge
/ Use?
Black and Use Having the Sunset Boulevard
White opening sequence use black and
in black and white white throughout
except the the whole film.
flashbacks.
Close up Use By having close Basic Instinct
Shots ups when she is uses close ups
remembering the when she is
flashbacks. crossing her legs.
Fade to Use To end the n/a
black opening sequence
Fade to Use Every time we n/a
white have a flashback
Bleach Use Our flashbacks n/a
bypass are all in this
effect.

17. Narrative and structure.
 The narrative of our movie is linear. It is set actual
time , with just flash backs of the past.

18. 2. How does your
media product
(opening
sequence)
represent
particular social

19. Who/Social class is being
represented?
LADIES/MEN/
FEMME FATALE
HIGHER CLASS
BECAUSE OF :

20. HOW DID WE REPRESENT:
MISE-EN-SCENE
( SETTING) - POSITIVE

21. LIGHITING:
WE USED :
 ARTIFICIAL LIGHTING
 AND NATURAL LIGHTING.

22. BODY LANGUAGE
(NEGATIVE_
SEDUCTIVE.
DOMINANCE
POWER

23. FACIAL EXPRESSION
(NEGATIVE)
Disgust.
Authority.

24.  OUR REPRESENTATION IS A VERY TYPICAL
CONVETION OF A HIGH SOCIAL CLASS :
AS THEY ARE KNOW TO BE :
 DOMINANT
 DISGUST
 HAVE AUTHORITY
 GO TO POSH PLACES

25. OUR SOCIAL CLASS REPRESENTATION LINKS TO
OUR TARGET AUDIENCE ASWELL AS
ONE OF THE CATEGORIES OF OUR OPENING
SEQUENCE IS :
 THE AGE BOUNDRY OF 30-40 – this links with our
social class representation because of way our character
is represented as experienced.
 THE CULTURAL LIFE STYLE : Traditional life style ,
this links as we show the traditional life style of a higher
class person.

26. Why did we represent this social
group?
We decided to represent this social group because
:
 Of the time set of the film
 The character representation
 The use of femme fatale
 The effects used
 The setting.

27. 3. WHAT KIND OF
MEDIA INSTITUTION
MIGHT
DISBTRIBUTE YOUR
MEDIA PRODUCT
AND WHY?

28. 1ST DITRIBUTING COMPANY
RESEARCHED
Paramount Pictures
What we found out during our research
and why we thought it would be
suitable:
1. it is one of the oldest distributing
companies.
2. It distributed the most amount of
film noir
3. Serves film worldwide
Reasons why it wasn’t suitable:
4. Good finance, they have made more
than $300 million over 2011.
1. Their budgets for films are higher than our budget.
2. It hasn’t distributed any neo film noirs lately.

29. 2ND DISTRIBUTING COMPANY
RESEARCHED
Columbia Pictures
What we found out during our research
and why we thought it would be suitable:
1. It had partnership with paramount
pictures
2. It is within the 5 distributing
Reasons why it wasn’t companies that distributed more than
suitable: 499 film noirs.
1. Very hight budget 3. Distributed worldwide
2. Hasn’t distributed any 4. Had the budget of $200 million over
neo film noirs lately. 2011.
3. The partenrship with
paramount pictures
makes it be a worldwide

30. CHOSEN
ONE.

31. 3RD DISTRIBUTING COMPANY
RESEARCHED
Miramax
What we found out during our research
and why we thought it would be
suitable:
1. More to do with the gender, usually
produce films for female
2. Miramax produces film noirs
3. Miramax produces film with affairs
4. The budget of Miramax was of 150 million
in 2011.
5. Owned by Disney
6. Miramax works with films with the budget
of $10-20 million per film.

32. REASONS WHY WE DECIDED
TO CHOOSE MIRAMAX
1. Centred on a female audience after the age of 12 ,
our target audience is on females.
2. Produces Neo film noirs such as Sin city.
3. Has themes of affairs and crimes.
4. Works with budgets of $10-20 million per film.
5. Smaller company.

33. TYPES OF FILMS RELEASED.
Miramax movie. Our opening sequence.
CHÉRI OUR
OPENING SEQUENCE
(Romance/suspense)
1. AFFAIRS
2. WOMAN
DOMINANCE
3. FEMME FATALE

34. Miramax movie.
Our opening sequence.
Miramax movie.
DIRTY PREETY THINGS OUR
OPENING SEQUENCE
(CRIME/DRAMA)
1. SECRETS
2. MYSTERIOUS
3. LONDON BASED.

35. MIRAMAX Our opening
(crime/drama) sequence.
1. FILM NOIR
2. ROMANCE
3. Femme fatale
4. Crimes.
5. Death
6. Investigation.

36. Who would the
audience be
interested in
your media

37. Target audience
 Hobbies: Cinema, fashion, antique.
 Age: 30-40
 Gender: Mostly Female, but some older men.
 Ethinicity: English/ American/ German.
 Lifestyle: Traditional, cultural, used to having technology but still
likening the old versions of films. Likes women power, feels
proud about their sex. Location: People that live in the city.
Why will out target audience be interested?
 Target Audience will be interested because our opening
sequence shows enigma, culture, fashionable and very feminist.
 They way our film is edited creates a lot of enigma, we use
extreme close up shots to emphasize important things. We also
use zoom in and zoom out to show different places and times.
Flash backs are also used to show scenes of the past to make
the present scene more clear.

38. List of things we did to attract our
audience.
 Followed the conventions
 Challenged some of the stereotypes
 Used props affectively
 Plots is unusual and different
 Had a good amount of close ups
 Characters were represented well
 Clear narrative
 Clear story

39. Target Audience
Audience were attract to our opening sequence
because the plot is very different and it
challenges some of the stereotypes. The
narrative is easy to follow as our target audience
prefers simpler films.

40. BBFC

41. BBFC
BBFC OPENING SEQUENCE
OUR
Discrimination Discrimination
Discriminatory language or behaviour must not be
endorsed by the work as a whole. We are not discriminating anyone.
Drugs Drugs:
Any misuse of drugs must be infrequent and
should not be glamorised or give instructional We are using cigarettes , but its not being
detail. glamorised or instructional.
Horror Horror:
Moderate physical and psychological threat may
be permitted, provided disturbing sequences are We are not having horror in any form.
not frequent or sustained.
Imitable behaviour Imitable behaviour:
Dangerous behaviour (for example, hanging,
suicide and self-harming) should not dwell on We are not applying any of these into our
detail which could be copied, or appear pain or film.
harm free.
Language Language:
The use of strong language (for example,
‘fuck’) must be infrequent. We are not using any strong language.
Nudity Nudity:
Nudity is allowed, but in a sexual context must be
brief and discreet. No nudity
Sex Sex
Sexual activity may be briefly and discreetly
We are only showing a very discreet

42. BBFC

43. What have you
learnt about
technologies from
the process of
constructing this
product?

44. RESEARCH
 Computers
 Google
 DVD player
 DVDs
 PowerPoint
 Active board.

45. RESEARCH
DVD players
 watch DVDs
 research the different techniques used in real films
 gain inspiration for our opening sequence
PowerPoint
 slides with all the information
 examples we gained in our research
Interactive bored
 present presentations
 Of what we found in our research

46. BRAINSTORMING/PLANNING:
Cameras
PowerPoint
Computers
Google
Usb cables
Usb
Active board.
Internet.

47. BRAINSTORMING/PLANNING:
Internet
 Gain examples of movies
 Inspirational scenes
Usb
 We used to save our presentations
 Also to present our work on the
interactive white boards
Usb cable
 Used it to transfer images from our
camera to the computer

48. BLOGS:
Computer
Google
Internet
Blogger
Camera cables
Iphone
PowerPoint

49. blog
Iphone
 We used iphone to take pictures-
 As evidence
 Costumes
 Characters
Internet
 We used internet to update blogger
 We used slide share to upload PowerPoint's to blogger
Usb cable
 Upload photos from iphone to blog
 Evidence of filming
 Setting

50. PRELIMINARY:
iMacs
Computers
Camera
Tripod
PowerPoint
Active board
Internet
Camera cable
Photography camera
Iphone
iMovie

51. DRAFT 1 : DRAFT 2 : DRAFT 3 :
•Camera •Camera
ALL OF
•Tripod •Tripod
•Memory card THOSE
•Memory card DRAFT 4 :
•Imac
•Imac •Garage band ALL OF
•Imovie •Imovie
•Garage band•Garage band THOSE
•ITunes •ITunes DRAFT 5:
•Internet •YouTube ALL OF
•Google •Internet THOSE
•Google

52. Things we used for our Draft 1 Opening
Sequence
DRAFT 1 :
Camera
Tripod
Memory card
Imac
Imovie
Garage Band
ITunes
Internet
Google

53. Draft 1/2/3/4/5
Imovie
 Upload our footage to the computers
 Editing our first draft
 Add transitions/ Effects
Garage band
 We used garage band to record voice over's
 Also to put music into our opening
Tripod
 To make our footage steady
 Control camera angles
 Control camera movement

54. Preliminary
 Grade:
 With this task we learned how to edit and how
to use the camera in a variety of shots and
angles.

55. Opening Sequence draft 1
 Draft 1:
Grade: 1B
 We got this grade because our location and
framing was very poor and our focus. We also
didn’t use the editing techniques and transitions
affectively.
 We now learned how to frame our characters
correctly, found a better location.

56. Opening Sequence draft 2
 Draft 2:
 Grade: 2C
 We had this grade because the flashbacks we
was using was not affective and clear and our
credits was not good.
 We now added extra flashbacks to be more
specific on what we want to emphasize.

57. Opening Sequence draft 3
 Draft 3:
 Grade: 2A/3C
 We have this grade because we didn’t do well on
the titles and credits.
 We now learned where to put the titles and
credits and we also use better fonts.

58. Opening Sequence draft 4
 Draft 4:
 Grade: 3A
 We have this grade because we had good shots, and
our framing was very clear and we used rule of thirds
very affectively but our voice over was not correct
 We now have a new script for voice over and we
added more shots.

59. Opening Sequence Final Draft
 Draft 5:
 Grade: A2
 We got this grade because we had really good
framing, filming appropriate material for the target
audience.
 We now learned that we should have had a voice
over for the male investigator and more variety of
shots.