This document summarizes a panel discussion on realizing service marketplaces through service delivery frameworks (SDF), syndication, and B2B agreements. The panelists represented Accenture, AT&T, Microsoft, Telcordia Technologies, Telefonica, and Vodafone. They discussed enabling business transformation through service syndication across service providers using SDF. Standardization is important to make service marketplaces successful. An open discussion covered innovation in new services, business drivers for open marketplaces, the role of SDF in future marketplaces, demand for combined telecom and internet marketplaces, and readiness across technology, operations, and business relationships.
BarbirThe Need of SDO Collaboration as an Enabler of SOA in NGN
SDF_panel_MWA08
1. Realizing Service Marketplaces through
SDF, Syndication and B2B Agreements
Panelists:
Ragnar-Miguel Myhrer, Partner CHT, Accenture
Jenny Huang, Director OSS/BSS Standards, AT&T
Eric Troup, Industry Architect, Microsoft
Grant Lenahan, Vice President of Strategy, Telcordia Technologies
Sagrario Alemán , Technology Expert , Telefonica I + D
Michel Burger, Head of Internet services, Vodafone
Lucia Gradinariu, PhD
lucia.gradinariu@lggsolutions.com
www.lggsolutions.com
www.linkedin.com/in/luciagradinariu
2. Doing business on IT platforms:
from the infinite shelf to the utility center
EC2
SQS
S3
CPA
TRADE PLACES
SERVICE
MARKETPLACES
3. Device/
ClientLayer
Transport
Layer
Access
Layer
IP / MPLS / PBT
SONET / SDH / WDM
Wireless:
2G, 3G
WiFi, WIMAX
Wireline:
DSL, Cable,
FTTx, PSTN
Internet / 3rd Parties / Enterprises
OSS/BSSPlatforms
Service
Layer
Control
Layer
SS7 SIP / IMS
Application Servers
SCE
Application suites
SDP
SDF
IMS
Enterprise Applications
Application servers
IP network
ITManagement
& Services
BusinessManagement
SDFSoftware
SDP
Positioning SDF with any type of Service Provider
4. Enabling Business Transformation through
Service Syndication across Service Providers
Service Provider B
SDF
Service Provider A
SDF
Configuration
Health
DiscoveryUsage
Service Level
Functionality
Any
Service
Support &
Management
Services
Syndicated
Service
Any
Service
Support &
Management
Services
Syndicated
Service
On-boarded
Service
Support &
Management
Services
End-user
Service
Any
Service
Support &
management
Services
Subscriber
services
Service Provider C
SDF
Capabilities exposed to
the marketplace
B2B agreements
B2B agreements
A new
business
model
LGG Solutions, LLC
5. Open Discussion:
• Which operators (cable, telcos, wireless carriers, MVNOs ) are driving
the innovation in providing new services, what has worked (or not)?
• What are the business drivers for an operator to open up to a service
marketplace?
• Why standardization is so important to make service marketplaces come
true? What can SDF make for the future of Service Marketplaces?
• Is there real demand for a combined telecom and Internet/Web 2.0
service marketplace? Where does this demand come from?
• Who could run a combined telecom and Internet/Web 2.0 service
marketplace?
• Who is more ready for it? What does it take to be ready: technology,
operational flexibility, business relationships, others?
LGG Solutions, LLC
