1. BlackBerry to Offer Music Service
Glam Media Goes Mobile
Tablets Outshine Smartphone in Media Capabilities
Coupons Delivered to Your Shopping Cart in Real Time
And more

2. BLACKBERRY TO OFFER
MUSIC SERVICE
ANDROID DOMINATES
RIM, the maker of BlackBerry devices, is moving into the music service SMARTPHONE MARKET
space by reportedly developing its own service, BBM Music. BBM Music is
planned to launch in the near future and will work within BlackBerry’s
messenger system. Although Apple has trumped Nokia as the
world’s largest maker of smartphones,
BBM Music is said to allow access to fifty songs at a time and enables Android proves to be tops in terms of
users to share songs with friends over BlackBerry Messenger. The service smartphone operating system. Canalys, a
is anticipated to be less expensive than iTunes or Spotify. U.K. –based research firm, recently
RIM aims to target millennial users who desire a customized phone released findings that Android increased its
experience. The service could potentially allow users the ability to set market share to 48% of smartphone
ringtones and ringback tones to their favorite tunes. shipments during second quarter.
Read more about this service here. Apple captured second place with 19%
share (20.3 million iPhones shipped during
Source: arstechnica.com the quarter). With the next generation
iPhone anticipated to be available later this
year, Apple’s market share may grow
stronger as the year comes to a close.
Microsoft’s Windows Phone platform charts
a blasé performance by capturing only 1%
of market share. The next version of
GLAM MEDIA GOES
Windows Phone, Mango, has hopes of
improved performance.
MOBILE
Source: MediaPost
Glam Media, publisher of an influential
network of digital content through
properties such as Glam.com, Bliss.com
and DailyMakeover, has launched an
expansion of its mobile presence.
For advertisers, Glam is introducing GlamMobile, a platform to make ad
management easier. The company has created GlamEnable for publishers.
GlamEnable serves as an automated system for creating mobile optimized-
sites and applications. Initially 75 of Glam’s 2,500 affiliated publishers will
have mobile-tailored sites, with plans to roll out to the remaining publishers
over time.
Glam tends to attract big brand advertisers like Coach, Estee Lauder, and
Mercedes-Benz and is hopeful that these improved mobile opportunities will
prove financially advantageous as advertisers take advantage of high-
impact, rich media ads in mobile. Learn more here.
Source: mediapost.com and wired.com (picture)

3. TABLETS OUTSHINE
SMARTPHONES IN
MEDIA CAPABILITIES
Tablets, mostly made popular by Apple’s SAFETY FIRST – HOW CELL
iPad, are becoming mainstream tech PHONES IMPACT DRIVING
devices. As Amazon is positioned to enter
the tablet market with a lower-cost model,
HABITS
the industry anticipates that tablet adoption
will accelerate. The Harris Poll performed a summer study
on the impact that cell phones are having
Research firm I-Stat reports that half of tablet on driving habits. The findings reported
users watch full-length movies and TV shows that 60% of drivers now use cell phones
on their devices. In addition to offering a while driving, with 91% of adults knowing it
larger screen than a phone, tablets are able is unsafe to do so.
to go from the home to the office as well as
on-the-go. While talking on the cell phone is
dangerous, texting while driving is even
As the tablet market continues to grow, smartphones will be challenged to
more so. 60% of those surveyed admitted
compete as mobile media devices. Advertising dollars are likely to follow
to texting while driving. This practice is
the technology that proves to be most appealing to consumers.
more common in younger drivers – 49% of
Read more here. Millennials read or send texts while driving,
compared to 24% of Gen X and 11% of
Source: MediaPost and apple.com (image)
Boomers.
77% of the public believes that the roads
would be safer with the use of hands-free
cell phones. In the past two years, the
percentage of drivers with cell phones who
use them while driving has dropped from
QR CODES ON 72% to 60%.
CIGARETTE PACKAGES
Read more about this study here.
Source: MediaPost
INDICATE NEARBY
SMOKING AREAS
Smoking bans in public places are the norm; however this smoke-free
world leads smokers in search of public areas where they can partake in
their habit. A Croatian cigarette brand, Ronhill, has begun including QR
codes on packaging to indicate areas in close proximity where smoking is
allowed.
Smartphone users scan the code on the package and are taken to a
regional mobile site. The site bases suggested smoking areas based on the
users current location.
Learn more here.
Source: springwise.com

4. GET DEALS FROM
LOCAL RETAILERS
STRAIGHT TO YOUR
PHONE
DOES EVERYONE OWN A
SMARTPHONE?
With the trend of daily deals continuing, it takes time to weed through the It may seem like everyone owns a
various daily deal sites or search the web for a relevant offer to a desired smartphone these days. A recent study by
retailer. Australian-based QuickerFeet has created an app that consolidates Pew Internet & American Life Project notes
deals from local retailers and delivers them to consumers’ phones. that 35% of American adults are
smartphone owners.
To avoid being overwhelmed by a vast number of deals, users indicate
specific retailers that they are interested in receiving offers from. When Just who are the adults making up the 35%
individual retail locations post specials or advertise a promotion, of smartphone owners? One would
QuickerFeet sends an update to users. No coupons or “check ins” are anticipate that the affluent as well as
required to receive the offer. younger generations would be among
those smartphone owners. Those
Read more here. assumptions would be correct. The study
Source: springwise.com finds that the affluent and well-educated
adults are in this group. 59% of adults with
a household income of $75,000+ and 48%
of those will a college degree are
smartphone owners.
Urban and suburban dwellers are nearly
COUPONS DELIVERED twice as likely to own smartphones as
those adults living in rural areas.
TO YOUR GROCERY Learn more about the study here.
CART IN REAL TIME Source: MediaPost and
verizonwireless.com (picture)
Wouldn’t it be nice to be able to take advantage of coupons without the
hassle of clipping, organizing and keeping track of the ones needed? SK
Telecom is in the process of testing a Smart Cart that synchronizes
shopping carts to users’ smartphones in order to offer coupons and other
real-time information.
Shoppers download an app to their smartphones which allows them to
search for product information and create a shopping list before arriving at
the store. Upon arrival at a participating store, shoppers can synch their
smartphones to the tablet PC installed in the cart. As they move through
the store, shoppers receive coupons and relevant product information. The
cart reports a list of selected products, coupons and member points at
checkout.
Read more here.
Source: springwise.com