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David Ogilvy
Nacido en 1911 en Inglaterra
Es uno de los más antiguos profesionales
en marketing y publicidad
Sus pensamientos de hace más de 50
años son todavía vigentes a pesar de la
inmensa brecha tecnológica.
“No conozco las reglas
gramaticales pero, si quieres
persuadir a alguien para que
haga algo o compre algo, me
parece que deberías usar su
lenguaje, el lenguaje
cotidiano, el lenguaje en el
que piensan”.
“Nunca escribas una publicación que no quieras
que sea vista o leída por tu familia. Tú no le
dirías mentiras a tu esposa. No se las digas a la
mía ”.
“No te dirijas a tus lectores como si estuvieran
congregados en una multitud. Cuando lean lo
que escribiste estarán solos. Pretende estar
escribiendo algo para cada uno
individualmente”.
“Un consumidor [decide] comprar o no
comprar [basado en] el contenido de tu
publicidad no en su forma”.
“En promedio, cinco veces más personas leen el
encabezado que el cuerpo de anuncio o
artículo. Cuando escribas el encabezado,
habrás gastado 80 ctvs. del dólar disponible”.
“Quien hace publicidad e ignora la
investigación es tan peligroso
como los Generales que ignoran
las señales del enemigo”.
“Nunca dejes de probar (test) y tu publicidad
siempre tenderá a mejorar”.
“No se logra un buen producto solo pensando en que
al final cobrarás. Tienes que creer en el producto”.
“El entrenamiento de tu personal no debe ser
puntual. Debe ser un proceso continuo y debe
incluir a todo el personal de la agencia.
Mientras más aprenda nuestro personal, más
útiles serán para nuestros clientes”.
Presentation inspired on the work of Ginny Soskey of HubSpot.

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Frases celebres de David Ogilvy

  • 2. Nacido en 1911 en Inglaterra Es uno de los más antiguos profesionales en marketing y publicidad Sus pensamientos de hace más de 50 años son todavía vigentes a pesar de la inmensa brecha tecnológica.
  • 3. “No conozco las reglas gramaticales pero, si quieres persuadir a alguien para que haga algo o compre algo, me parece que deberías usar su lenguaje, el lenguaje cotidiano, el lenguaje en el que piensan”.
  • 4. “Nunca escribas una publicación que no quieras que sea vista o leída por tu familia. Tú no le dirías mentiras a tu esposa. No se las digas a la mía ”.
  • 5. “No te dirijas a tus lectores como si estuvieran congregados en una multitud. Cuando lean lo que escribiste estarán solos. Pretende estar escribiendo algo para cada uno individualmente”.
  • 6. “Un consumidor [decide] comprar o no comprar [basado en] el contenido de tu publicidad no en su forma”.
  • 7. “En promedio, cinco veces más personas leen el encabezado que el cuerpo de anuncio o artículo. Cuando escribas el encabezado, habrás gastado 80 ctvs. del dólar disponible”.
  • 8. “Quien hace publicidad e ignora la investigación es tan peligroso como los Generales que ignoran las señales del enemigo”.
  • 9. “Nunca dejes de probar (test) y tu publicidad siempre tenderá a mejorar”.
  • 10. “No se logra un buen producto solo pensando en que al final cobrarás. Tienes que creer en el producto”.
  • 11. “El entrenamiento de tu personal no debe ser puntual. Debe ser un proceso continuo y debe incluir a todo el personal de la agencia. Mientras más aprenda nuestro personal, más útiles serán para nuestros clientes”.
  • 12. Presentation inspired on the work of Ginny Soskey of HubSpot.