1. http://www1.macys.com/index.ognc LujainRamiz @24345 Sarah Kayyem @27358 Ruba Akkad @24233 Nora Tourky @23373

3. The website is user friendly but for a first time visitor it can be quite confusing, as the product categories are divided into another set of subcategories depending on the product the user is looking for.

4. The website makes the user feel as if they are shopping in a store, there is also a well organized shop assortment but it’s too cluttered that makes it quite confusing.

6. Shipping policies are clear and clearly explains to users all regulations and policies.

7. The website also makes it easy and clear for users to find all items on sale, discounts, and days on which they have discount in their stores.

9. FAB Matrix Bed & Bath Section Features: -Provides a list of all new-arrivals in the bed & bath section -Updates users with the current offers provided, i.e. a link to the “3 days special” section -Provides users with free shipping deals on certain products -Each product category has many supplements under it -Customer’s feedback is provided under the “customer’s top rated” products -A link is provided to connect users to social media networks Attributes: -Browse all the items provided online -Increase customer’s exposure to the website through the social networking links -Customers can exchange and return the products purchased online within a certain period of time -Customer’s feedback section helps new users to browse the most desired products Benefits: -The online buying service is convenient for customers as its time consuming to physically visit the store -In contrast of losing sight in observing the different products displayed in the store, the online website will provide general overview of the products provided in a chronological manner. -Customers can visit the website at anytime, anywhere as long they have access to the internet

10. Recommendations Its much cluttered where it needs to be narrowed down when considering first time visitors. Expand their services (online shopping)to other regions outside the US to enhance their brand identity and profits. Social causes that Macy’s is supporting should be highlighted more clearly on their website to show their social responsibility and commitment to the community.