Health | Tech | Food Open Innovation Output 2011

HEALTH | TECH | FOOD
AN OPEN INNOVATION EXERCISE
Produced by Luminary Labs &
Hosted at the Paley Center for Media
Social Media Week New York

#healthtechfood
#smwluminary
#smw11

Produced by @luminarylabs
Moderated by @sarita

WHAT

On Tuesday, February 8, 2011, 125 people
came together during Social Media Week to
openly innovate around the core health issues
of New York, through the lens of social
technology.

Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 2
Image: Insider Images

WHY: MASLOW’S HIERARCHY OF NEEDS

Most of us spend a lot of time with social
technology to push messages out

These same technologies can
be used to solve for basic
societal needs


WHO: SPEAKERS

THE QUANTIFIED FOOD SYSTEMS MHEALTH OPEN SOURCE
SELF

Jerusha Jane Sarasohn-
Steven Dean Marc Koska
Klemperer Kahn


HOW: IDEATION


HOW: IDEATION METHODOLOGY

Small groups ideated around problem statements furnished by the speakers

Image: Insider Images

HOW: CONCEPTS

Following a round of rapid ideation, the small groups
Health | Tech | Food concepts to solve for by Luminary Labs
developed Open Innovation Exercise Produced the problem statement. ages
7
er Im
e: Insid

HOW: ATTRIBUTION

2011 Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs
is licensed under a Creative Commons Attribution 3.0 Unported License.

This license lets others distribute, remix, tweak, and build upon the work, even
commercially, as long as they credit the event for the original creation. This is the
most accommodating of licenses offered to ensure maximum dissemination and
use of licensed material.


REPOSITORY

www.healthtechfood.com
@healthtechfood


PROBLEM STATEMENT

How can we use the methods
and tools of the quantiﬁed self
to solve for preventing texting
disasters - to improve the health
of New Yorkers through the
lens of social technology?


TEXT AWARE

Concept Description
• Understand habits of texting - who,
when, where, how long
• See data within heat map of text risk
areas
• Alerts based on high risk areas
• Phone company incentives for
compliance
• Parental controls set texting areas/
times

Desired outcomes
• Personal awareness
• Decrease text related injuries
• Compliance safe texting
• Awareness of safe texting
• Show decrease in dangerous texts


PROBLEM STATEMENT

to solve for access to fresh
produce - to improve the health


MOBILE FARM - APP TO APPLES

Concept Description
• Map of food desserts and
opportunities for vendors
• City incentives for farm stand truck
• Inspire community purchases via
badges, Groupons, etc. w/ donation
of percentage of purchases to a
cause

Desired outcomes
• Reduce junk food consumption
• Increase vocal demand
• Increase health in food trucks
• Increase availability

Measurement of outcomes
• Change in healthy food sales
• Less health food deserts


PROBLEM STATEMENT

to ﬁnd healthy delis or lunch
options - to improve the health


HELTHI DELI

Concept Description
Social discovery tool that ranks delis/
lunch options based on health criteria
decided upon by community, to help
individuals reach their health goals by
incentivizing healthy choices (+
incentivizing delis to offer healthy
options).

Desired outcomes
• Depends on the individual
• General health -> Weight loss ->
Staying on diet
• More delis offering healthy choices

• Contributions
• Participating delis
• Menu changes


PROBLEM STATEMENT

to solve for understanding
“calories” - to improve the
health of New Yorkers through
the lens of social technology?


CALORIE CRAVE

Concept Description
Uber support system utilizing your social
network to manage your calorie intake
amount at times when you are craving
certain foods.

Desired outcomes
• Healthier choices
• Satisﬁed craving
• Lesser binges
• Meeting health goals
• Guilt-free existence

• Reduced/maintained caloric intake
• Feeling of not compromising
• Meeting health goals
• Involved network of friends


SMART CAL

Concept Description
App that provides education/awareness
about what exactly a calorie is and
thereby helps you make decisions about
what to eat

Desired outcomes
• Increased awareness
• Smarter choices
• Personal database of low-cal foods

• Personal tracking -> calories saved


PROBLEM STATEMENT

to help people relax - to
improve the health of New
Yorkers through the lens of
social technology?


LIVE HAPPY

Concept Description
A LIVE STRONG-like bracelet that tracks
mood. Like mood rings, but for stress
reduction

Desired outcomes
• Relaxation
• Better mood
• Better social interaction
• Less stress

• Lower blood pressure
• Lower heart rate
• Reduces chance of hypertension
• Lose weight


PROBLEM STATEMENT

to help people quit smoking - to
improve the health of New
Yorkers through the lens of
social technology?


BREATHING SOCIAL
Concept Description
Organize groups of people who want to
quit smoking and have group rewards
when everyone cuts down on their
cigarettes.

Desired outcomes
• STOP SMOKING!
• Group/social support
• Quantifying personal journey
• Targeted marketing for local
businesses

• # cigs not smoked
• $ saved
• App cost
• # non-smokers
• x # of people grouped together to
support
• x # of people to stop smoking
• x # of people that did breathing
social activities


PROBLEM STATEMENT

How can we use social
technology to connect peri-
urban, suburban and rural
farmers to consumers to bring
more fresh fruit and vegetables
to the city to improve the health
of New Yorkers?

WHAT’S FRESH NYC

Concept Description
A farmer’s market app that connects
consumers to the nearby markets with all
local foods, tips and recipes available to
you. Key: Crowd-sourced feedback and
proﬁling farmers

Desired outcomes
• Easy access to best local produce
• Familiar with farmer will increase
loyalty
• Increase education

• Check-ins
• Purchases
• Reviews -> credibility of farmer
• sales


CSA CHECK IN

Concept Description
As with gym memberships, health
insurance companies can incentivize CSA
membership with discounts for social
media check-ins.

Desired outcomes
• Increased CSA participation
• More CSAs = more convenient for
consumers
• From NYC to the world ->
proliferation!

• # members
• # CSAs
• Check-ins incentivized


PROBLEM STATEMENT

How can social technology
reconnect New Yorkers with
scratch cooking knowledge and
the cooking traditions of their
great grandmothers?


FAMILY FOOD TREE

Concept Description
Basic fun app that lets you explore your
family heritage through food/recipes

Desired outcomes
• Increase awareness of scratch
cooking methods & cooking
traditions of great-grandmas

• User-generated content voting on the
site


UNPROCESS.ED SITE/APP

Concept Description
A site + app that translates searches for
common processed foods + displays
unprocessed / from-scratch options.

Desired outcomes
• Increased education of unprocessed
alternatives to processed foods

• # of searches
• Comments and engagement and
posts + tweets


PROBLEM STATEMENT

How can social technology
empower New Yorkers to grow
some of their own food in their
communities/on their
windowsills & roofs &
backyards?


NYC GROW OFF

Concept Description
Neighborhoods compete with community
gardens within boroughs. Citywide
winner selected by local community,
American Idol-style (Panel and Facebook
“likes”). Run on 3rd party app. Use
Foursquare to visit gardens and earn
badge.

Desired outcomes
• Get communities involved in growing
• Raise awareness of whole food and
community gardens
• Sustain growing over time (not one-
off); annual contest

• Buzz on Twitter
• # of participants (quantity over time)
• Facebook community size and
activity

RAISE THE ROOF

Concept Description
Create a Kickstarter campaign to raise
money to help your neighborhood start a
community garden on a rooftop or
community plot.

Desired outcomes
• More community gardens

• Number of community gardens


PROBLEM STATEMENT

technology to help New
Yorkers learn the story behind
their food so that they make
better choices?


EAT THIS NOT THAT

Concept Description
Comparison of good and bad food
choices and their consequences

Desired outcomes
• People aware of food choices
• Children learn early eating habits

• Participation self report and metrics
analysis like mint


GOOD GUIDE ON-THE-GO

Concept Description
Content from Good Guide made more
readily available via mobile phone to
help shopper ID best food choice.
Products will be scored “Good Guide
approved” to drive competition and
labeling. Bodegas and shops can then be
scored based on what they stock on
shelves

Desired outcomes
• People > informed about food
• Encouraged to add good guide tag
• Consumers know where to shop

• Bodegas increase health proﬁle,
increase sales of healthier products
by using “good tags”


PROBLEM STATEMENT

technology to help New
Yorkers decipher food labels in
order to make healthier
choices?


YUTRITION

Concept Description
Label was all data - system customized to
personal profile; scanner that filters info
so you can make an informed choice;
labels will change over time.

Desired outcomes
• Informed choice based on your
predefined goals and objectives so
you can decide

• Data visualization against foods,
relevancy against targets


MHEALTH


PROBLEM STATEMENT

How can mobile tools and
social tech encourage safe sex
in NYC?


RUBBERIZED WINGMAN

Concept Description
1- Check in to “getting lucky tonight”
2- If you don’t have condom, broadcasts
to world that you need one
3- Get condom from someone nearby
4- Show stores nearby
5- Logs activity for reputation
management/health records

Desired outcomes
• Increase in condom use
• Decrease in STDs
• Awareness of sexual behavior

• Network visualization
• Morning after text
• Photos


PROBLEM STATEMENT

social tech bridge the gap of
health disparities among
foreign-born populations living
in NYC?


HEALTHIEST ‘HOOD
COMPETITION

Concept Description
Used by foreign-borns or others to
1- Local stores get badges
2- Sales of healthy foods are totaled at
the end of the month
3- Users upload photos of their purchase
to receive rewards like international
phone cards
4- People are also sent pedometers to
log walking

Desired outcomes
• Increases purchase of healthy foods
• Increased physical activity
• Increased awareness of community
and health practices

• Most fruit/veg/whole grains
purchased and/or uploaded
• Most steps walked


HEALTHSPOTTING

Concept Description
Spanish language app that adds credits
to your calling card when you scan the
barcode of a healthy product with our
mobile app. Lose credits for scanning
unhealthy foods.

Desired outcomes
• Foreign communities become familiar
with what products are healthy

• % of healthy scans vs unhealthy
• # users


HEALTHIEST NEIGHBORHOOD
PROMOTION

Concept Description
“Healthiest neighborhood” contest. FB/
address - you win points for extra calls
by calling a FB/Twitter address and
listening to your favorite singer (foreign-
born) singing about buying healthy food
in NYC.

Desired outcomes
• Lots of people call in
• Lots of foreign-born are persuaded
that healthy food is fun and good
(by using their own stars)

• Measure by the # of calls into their
twitter # (e.g., a Twitter)


PUBLIC SCHOOL PLATFORM

Concept Description
Use public school as platform to
disseminate info to communities

Desired outcomes
• Kids help parents be healthier

• School absences
• Local emergency room visits
• Community involvement


PROBLEM STATEMENT

How can mobile tools & social
tech keep kids with asthma out
of revolving hospital ER door?


ASTHMA AWARE

Concept Description
Mobile gaming, content-signaling,
dashboard with a web based/platform-
based information for asthmatics

Desired outcomes
• Want more NYC kids in asthma-free
zones
• Allow asthmatics and their parents to
learn about asthma-free zones


NY BREATHE

Concept Description
City sensors that beam location-based
info to your mobile device re: healthy air
quality

Desired outcomes
• Keep asthmatics out of ER
• Connection of air quality/location
data -> people of NYC


PROBLEM STATEMENT

social tech help New Yorkers
deal with the blues
(depression)?


CHEER UPS

Concept Description
The Groupon of happiness (activities in
NYC that make you happy)

Desired outcomes
• Get people out of the house
• Allow NYers to make new friends
and therefore be wiser to each other


VISUALIZING HAPPY

Concept Description
User-generated social content network of
happy places and moments in NYC

Desired outcomes
• Make people happy
• Better moods


PROBLEM STATEMENT

social tech support caregivers
of aging loved ones who live in
another borough?


ON WATCH

Concept Description
Simple-to-use wearable monitor, with
automated features that allow aging
loved ones and caregivers to send
essential messages


PROBLEM STATEMENT

social tech support pregnant
New Yorkers to maximize the
health of their babies?


NYC MAMA

Concept Description
Informs and rewards pregnant NY
women for healthy behavior


OPEN SOURCE


PROBLEM STATEMENT

How might we open source
excess food from the retail
sector to homeless or single
parents, disadvantaged families
in the City?


E-NUF P2P DISTRIBUTION

Concept Description
System to ID excess food and distribute
via food truck.

Desired outcomes
• Job creation
• Less waste
• People are fed
• Opps for volunteerism

• # people fed
• lbs of food kept out of trash
• # of new jobs
• Replication in other cities


PROBLEM STATEMENT

solutions to the bedbug
infestation?


RESCUE DOGS RESCUE NYers
FROM BED BUGS

Concept Description
Rescue dogs rescue NYErs. Train to
detect

Desired outcomes
• Match rescue dogs with volunteer to
train how to detect


PROBLEM STATEMENT

solutions to the bedbug
infestation?


ANGRY BED BUGS

Concept Description
Mobile app that educates and entertains

Desired outcomes
• Actively reporting
• Educating public
• Enhancing prevention
• De-stigmatizing problem

• Downloads reporting #s increase
• Infestations decrease
• A city problem, not a personal
problem


PROBLEM STATEMENT

I [heart] open source. How can
NYC create new models for
other cities to follow, in support
of open source health for the
developing world?


KICKSTARTER HEALTH

Concept Description
A neighborhood health application that
helps people ﬁnd or contribute resources
to solving neighborhood health problems
and allows neighborhoods to compete
against each other.

Desired outcomes
• Community action against bed bugs
(and other issues, e.g., food
scarcity)
• Smart resource allocation
• Info aggregation
• Collective consumption of
decontamination tools

• # contributors
• Bedbugs infestations defense
• Infestation response time
• Neighbor connections increase


PROBLEM STATEMENT

I [heart] open souce. How can
NYC create new models for
other cities to follow, in support
of open source to improve the
health of its citizens?


TED IN THE PARK

Concept Description
Free, open to the public “movie night”
screenings of TED talk videos

Desired outcomes
• Wider audience for TED Talks
• Increase volunteering, philanthropy
and understanding of issues and
causes
• Inspire the mission to improve the
world

• Attendance
• Target a special speaker and
measure activity and results, web
trafﬁc, etc.
• Portal - TED in the Park Kickstarter
page
• Facebook fan page and “likes”

PROBLEM STATEMENT

How do we improve the
perception and support in NYC
of open sourcing ideas to
beneﬁt the developing world
through the lens of social tech?


CROWD FIT

Concept Description
Crowd source fitness activities in public
spaces with personal profiles and
community sharing

Desired outcomes
• More outdoor activities
• Empowering New Yorkers
• Socializing fitness

• # of people on site
• # of people in classes
• Aggregate profile info
• Teachers track attendance


E.R. WAIT TIME TICKER IN TIMES
SQUARE

Concept Description
Ticker @ Times Sq will inform people of
waiting time in the city hospitals

Desired outcomes
• Better understanding of the attributes
and beneﬁts of open source


ZIP DOC

Concept Description
Enabling points to ﬁnd the right doctor at
the right time. Like Zipcar for doctors

Desired outcomes
• Lower ER usage
• Lower wait times
• Increase prevention/maintenance

• ER visits
• Wait times for appt in doc ofﬁce


Health | Tech | Food Open Innovation Output 2011

Health | Tech | Food Open Innovation Output 2011

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Health | Tech | Food Open Innovation Output 2011