In September 2010, Google announced revamp to Google Health, a significant update that repositions the service with a broader health and fitness focus, including the ability to integrate data from multiple sources. Luminary Labs offers this POV, addressing how the emphasis on data integration creates an opportunity for consumers, technology and health care.

1. LUMINARY LABS POINT-OF-VIEW GOOGLE HEALTH RELAUNCH A GUIDE FOR TECHNOLOGY & HEALTHCARE PLAYERS September 20, 2010

3. GOOGLE HEALTH OVERVIEW DATA IMPORTS – SAMPLE PARTNERS IMPORT MEDICAL RECORDS EXPLORE MEDICATIONS & TREATMENTS FIND PERSONALIZED TOOLS CONVERT PAPER RECORDS COPY AND SHARE YOUR RECORDS 23 PARTNERS 9 PARTNERS 14 PARTNERS 16 PARTNERS 2 PARTNERS

5. LITMUS TEST DO CONSUMERS CARE ABOUT DATA INTEGRATION?

8. DETAILED LOOK AT THE PARTNERSHIPS

9. GOOGLE HEALTH OVERVIEW PARTNERING FOR DATA IMPORTS IMPORT MEDICAL RECORDS EXPLORE MEDICATIONS & TREATMENTS FIND PERSONALIZED TOOLS CONVERT PAPER RECORDS COPY AND SHARE YOUR RECORDS 23 PARTNERS 9 PARTNERS 14 PARTNERS 16 PARTNERS 2 PARTNERS

15. THE CONSUMER EXPERIENCE

16. GETTING STARTED BASIC PERSONAL INFORMATION

17. ADD A TRACKER FULL LIST

18. ADD A TRACKER BLOOD GLUCOSE (MANUAL)

19. ADD AN INSURANCE POLICY

20. LINK GOOGLE HEALTH TO A DEVICE FITBIT (AUTOMATED)